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Alliance Laundry Holdings (ALH) CEO reports 27,961-share disposition at $28.06

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Form Type
4

Rhea-AI Filing Summary

Alliance Laundry Holdings Inc. chief executive officer Michael Donald Schoeb reported a disposition to the issuer of 27,961 shares of Common Stock on August 4, 2026, at a weighted average price of $28.06 per share, with individual sale prices ranging from $28.00 to $28.16. Following this transaction, he holds 3,408,401 shares directly, and reports additional indirect ownership through family trusts, an LLC, a Roth IRA and his spouse, including 2,351,814 shares via an LLC, 193,178 shares via a Roth IRA, and 140,073 shares held by his spouse. The disposition is affirmed as made pursuant to a Rule 10b5-1 trading plan.

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Insider Schoeb Michael Donald
Role CHIEF EXECUTIVE OFFICER
Type Security Shares Price Value
Disposition Common Stock, par value $0.01 per share ("Common Stock") F1 27,961 $28.06 $785K
holding Common Stock F2 -- -- --
holding Common Stock F3 -- -- --
holding Common Stock F4 -- -- --
holding Common Stock F5 -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock, par value $0.01 per share ("Common Stock") — 3,408,401 shares (Direct); Common Stock — 3,618,098 shares (Indirect, By Trust); Common Stock — 2,351,814 shares (Indirect, By LLC); Common Stock — 193,178 shares (Indirect, By IRA); Common Stock — 140,073 shares (Indirect, By Spouse)
Footnotes (5)
  1. F1. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $28.00 to $28.16. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  2. F2. Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust, of which the reporting person serves as a trustee and is a beneficiary.
  3. F3. Mr. Schoeb serves as Manager of 3C Ventures Holdings LLC (the "3C Ventures").
  4. F4. Represents Common Shares held by Schoeb Family 2024 Irrevocable Trust FBO Claudia N. Schoeb, Cameron N. Schoeb, Chloe E Schoeb of which the reporting person serves as a trustee and is a beneficiary.
  5. F5. Represents Common Shares held by Michael D. Schoeb Roth IRA the Privatebank and Trust Co. of which the reporting person serves as a custodian.
Shares disposed 27,961 shares Common Stock disposition reported for August 4, 2026
Weighted average price $28.06 per share Price for the 27,961-share disposition on August 4, 2026
Price range of trades $28.00–$28.16 per share Range of individual sale prices noted in the footnote
Direct holdings after transaction 3,408,401 shares Common Stock owned directly by Michael Schoeb following the disposition
Indirect LLC holdings 2,351,814 shares Common Stock held indirectly through 3C Ventures Holdings LLC
Indirect Roth IRA holdings 193,178 shares Common Stock held indirectly via Michael D. Schoeb Roth IRA
Spouse’s holdings 140,073 shares Common Stock held indirectly, reported as owned by spouse
Rule 10b5-1 trading plan regulatory
"The disposition is affirmed as made pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported above is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Disposition to issuer regulatory
"transaction_action: issuer disposition, transaction_code_description: Disposition to issuer"
Irrevocable Trust financial
"Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust."
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
Roth IRA financial
"Represents Common Shares held by Michael D. Schoeb Roth IRA the Privatebank and Trust Co."
A Roth IRA is a retirement savings account you fund with money that’s already been taxed, and withdrawals taken in retirement under the account rules are tax-free. It matters to investors because it shifts the tax bill to today instead of retirement, potentially increasing after-tax income later—think of it like paying for a lifetime subscription now so you can use it without extra charges in the future—helpful for long-term tax planning and flexibility.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did Alliance Laundry Holdings (ALH) CEO Michael Schoeb report?

Michael Schoeb reported a disposition of 27,961 Common Stock shares on August 4, 2026, at a weighted average price of $28.06 per share. The shares were sold in multiple transactions at prices between $28.00 and $28.16, as detailed in the footnote.

At what prices were the ALH shares disposed of by CEO Michael Schoeb?

The reported disposition used a weighted average price of $28.06 per share. According to the footnote, the shares were sold in multiple trades at prices ranging from $28.00 to $28.16, and full price-by-trade details are available upon request.

How many ALH shares does CEO Michael Schoeb own directly after this transaction?

After the August 4, 2026 disposition, Michael Schoeb directly owns 3,408,401 shares of Alliance Laundry Holdings Common Stock. This direct holding is separate from his various indirect holdings through trusts, an LLC, a Roth IRA, and shares held by his spouse.

What indirect ALH shareholdings does Michael Schoeb report in this Form 4?

Michael Schoeb reports indirect holdings including 2,351,814 shares through 3C Ventures Holdings LLC, 193,178 shares via a Roth IRA, and 140,073 shares held by his spouse, plus additional shares in family irrevocable trusts where he serves as trustee and beneficiary.

Was the ALH CEO’s August 4, 2026 share disposition under a Rule 10b5-1 plan?

Yes. The filing affirms that the reported transaction was made under a Rule 10b5-1 trading plan. Such plans allow pre-arranged trading of shares according to specified terms, which can reduce the significance of timing for interpreting insider activity.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Schoeb Michael Donald

(Last)(First)(Middle)
C/O 221 SHEPARD STREET

(Street)
RIPON WISCONSIN 54971

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Alliance Laundry Holdings Inc. [ ALH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
CHIEF EXECUTIVE OFFICER
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/04/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, par value $0.01 per share ("Common Stock")08/04/2026D27,961D$28.06(1)3,408,401D
Common Stock2,639,576IBy Trust(2)
Common Stock2,351,814IBy LLC(3)
Common Stock978,522IBy Trust(4)
Common Stock193,178IBy IRA(5)
Common Stock140,073IBy Spouse
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $28.00 to $28.16. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
2. Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust, of which the reporting person serves as a trustee and is a beneficiary.
3. Mr. Schoeb serves as Manager of 3C Ventures Holdings LLC (the "3C Ventures").
4. Represents Common Shares held by Schoeb Family 2024 Irrevocable Trust FBO Claudia N. Schoeb, Cameron N. Schoeb, Chloe E Schoeb of which the reporting person serves as a trustee and is a beneficiary.
5. Represents Common Shares held by Michael D. Schoeb Roth IRA the Privatebank and Trust Co. of which the reporting person serves as a custodian.
Remarks:
/s/ Samantha Hannan, Attorney-in-Fact08/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)