Alliance Laundry CEO disposes 27,961 shares
Rhea-AI Filing Summary
Alliance Laundry Holdings Inc. chief executive officer Michael Donald Schoeb reported a disposition to the issuer of 27,961 shares of Common Stock on August 4, 2026, at a weighted average price of $28.06 per share, with individual sale prices ranging from $28.00 to $28.16. Following this transaction, he holds 3,408,401 shares directly, and reports additional indirect ownership through family trusts, an LLC, a Roth IRA and his spouse, including 2,351,814 shares via an LLC, 193,178 shares via a Roth IRA, and 140,073 shares held by his spouse. The disposition is affirmed as made pursuant to a Rule 10b5-1 trading plan.
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Insights
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Insider Trade Summary 10b5-1
Disposition: 27,961 shares
Disposition
6 txns
Insider
Schoeb Michael Donald
Role
CHIEF EXECUTIVE OFFICER
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Disposition | Common Stock, par value $0.01 per share ("Common Stock") F1 | 27,961 | $28.06 | $785K |
| holding | Common Stock F2 | -- | -- | -- |
| holding | Common Stock F3 | -- | -- | -- |
| holding | Common Stock F4 | -- | -- | -- |
| holding | Common Stock F5 | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock, par value $0.01 per share ("Common Stock") — 3,408,401 shares (Direct);
Common Stock — 3,618,098 shares (Indirect, By Trust);
Common Stock — 2,351,814 shares (Indirect, By LLC);
Common Stock — 193,178 shares (Indirect, By IRA);
Common Stock — 140,073 shares (Indirect, By Spouse)
Footnotes (5)
- F1. The price reported above is the weighted average price. The shares were sold in multiple transactions at prices ranging from $28.00 to $28.16. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F2. Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust, of which the reporting person serves as a trustee and is a beneficiary.
- F3. Mr. Schoeb serves as Manager of 3C Ventures Holdings LLC (the "3C Ventures").
- F4. Represents Common Shares held by Schoeb Family 2024 Irrevocable Trust FBO Claudia N. Schoeb, Cameron N. Schoeb, Chloe E Schoeb of which the reporting person serves as a trustee and is a beneficiary.
- F5. Represents Common Shares held by Michael D. Schoeb Roth IRA the Privatebank and Trust Co. of which the reporting person serves as a custodian.
Key Figures
Shares disposed: 27,961 shares
Weighted average price: $28.06 per share
Price range of trades: $28.00–$28.16 per share
+4 more
7 metrics
Shares disposed
27,961 shares
Common Stock disposition reported for August 4, 2026
Weighted average price
$28.06 per share
Price for the 27,961-share disposition on August 4, 2026
Price range of trades
$28.00–$28.16 per share
Range of individual sale prices noted in the footnote
Direct holdings after transaction
3,408,401 shares
Common Stock owned directly by Michael Schoeb following the disposition
Indirect LLC holdings
2,351,814 shares
Common Stock held indirectly through 3C Ventures Holdings LLC
Indirect Roth IRA holdings
193,178 shares
Common Stock held indirectly via Michael D. Schoeb Roth IRA
Spouse’s holdings
140,073 shares
Common Stock held indirectly, reported as owned by spouse
Key Terms
Rule 10b5-1 trading plan, weighted average price, Disposition to issuer, Irrevocable Trust, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The disposition is affirmed as made pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported above is the weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Disposition to issuer regulatory
"transaction_action: issuer disposition, transaction_code_description: Disposition to issuer"
Irrevocable Trust financial
"Represents Common Shares held by Schoeb Family 2020 Irrevocable Trust."
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
Roth IRA financial
"Represents Common Shares held by Michael D. Schoeb Roth IRA the Privatebank and Trust Co."
A Roth IRA is a retirement savings account you fund with money that’s already been taxed, and withdrawals taken in retirement under the account rules are tax-free. It matters to investors because it shifts the tax bill to today instead of retirement, potentially increasing after-tax income later—think of it like paying for a lifetime subscription now so you can use it without extra charges in the future—helpful for long-term tax planning and flexibility.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Alliance Laundry Holdings (ALH) CEO Michael Schoeb report?
Michael Schoeb reported a disposition of 27,961 Common Stock shares on August 4, 2026, at a weighted average price of $28.06 per share. The shares were sold in multiple transactions at prices between $28.00 and $28.16, as detailed in the footnote.
AI-generated analysis. How Rhea-AI works. Not financial advice.
