[Form 4] Alarm.com Holdings, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Alarm.com Holdings, Inc. (ALRM) – Form 4 Insider Transaction

Chief Financial Officer Kevin Christopher Bradley reported the mandatory sale of 754 common shares on 07/02/2025 at a weighted-average price of $56.75 (price range $56.20–$57.00). The transaction was executed under the company’s “sell-to-cover” program to satisfy tax-withholding obligations arising from the vesting of restricted stock units (RSUs); it was not a discretionary trade. After the transaction, Bradley continues to directly own 53,056 shares, maintaining significant equity alignment with shareholders.

No derivative securities were involved, and there are no additional transactions disclosed in this filing.

Positive

• CFO retains 53,056 shares, indicating continued equity alignment with shareholders.

Negative

• Insider sale, albeit mandatory, could be perceived negatively by some momentum investors.

Insights

Corporate Governance Expert

TL;DR: Routine sell-to-cover by CFO; minimal governance concern, neutral market impact.

This Form 4 reflects a standard administrative action rather than an elective share disposal. Under company policy, executives must sell enough shares to cover payroll taxes upon RSU settlement. The 754-share sale represents roughly 1.4% of Bradley’s post-sale holdings, a de-minimis amount that does not materially alter his ownership stake or incentives. Because the trade was executed under a structured plan and disclosed promptly, it poses negligible governance risk and should not be interpreted as a signal of insider sentiment.

Financial Analyst

TL;DR: Transaction size immaterial; no change to ALRM investment thesis.

At approximately $43k gross value, this forced sale is immaterial relative to Alarm.com’s daily trading volume and the CFO’s remaining stake. Investors typically discount sell-to-cover trades because they are tax-driven. Bradley retains over $3 million in stock value at current prices, preserving alignment with long-term performance. Therefore, the filing is non-impactful for valuation models, sentiment gauges, or liquidity assessments.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bradley Kevin Christopher

(Last) (First) (Middle)

C/O ALARM.COM HOLDINGS, INC.

8281 GREENSBORO DRIVE, SUITE 100

(Street)

TYSONS VA 22102

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Alarm.com Holdings, Inc. [ ALRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
07/02/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/02/2025		S(1)		754	D	$56.75(2)	53,056	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the number of shares required to be sold by the Reporting Person to cover the tax withholding obligation in connection with the settlement of vested restricted stock units. This sale is mandated by the Issuer's election under its equity incentive plans to require the Reporting Person to fund this tax withholding obligation by completing a "sell to cover" transaction with a brokerage firm designated by the Issuer. This sale does not represent a discretionary trade by the Reporting Person.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.20 - $57.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.

	/s/ Daniel Ramos, Attorney-in-Fact	07/02/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Alarm.com (ALRM) shares did the CFO sell?

754 common shares were sold.

What was the sale price in the ALRM Form 4 filing?

The weighted-average price was $56.75, with trades executed between $56.20 and $57.00.

Why did the CFO sell shares in Alarm.com?

The sale was a mandatory “sell-to-cover” transaction to pay taxes on vested RSUs.

How many Alarm.com shares does the CFO still own after the sale?

He directly owns 53,056 shares following the reported transaction.

Does this insider transaction signal a change in outlook for ALRM?

Analysts view the sale as administrative and non-impactful, with no implication for the company’s outlook.