[Form 4] Amazon.Com Inc Insider Trading Activity
Douglas J. Herrington, CEO Worldwide Amazon Stores, reported changes in his beneficial ownership of Amazon.com, Inc. (AMZN) on Form 4. On 08/15/2025 he had 11,959 restricted stock units convert into common shares at no cost and those vested shares increased his direct holdings to 515,039 shares before subsequent sales. On the same date he sold 2,084 shares at a weighted average price of $231.7782, 2,500 shares at $232.6564, and 200 shares at $233.715, reducing his direct holdings to 510,255 shares. The sales were made pursuant to a Rule 10b5-1 trading plan adopted 11/07/2024. The filing also discloses indirect holdings of 6,595.324 shares in an Amazon 401(k) account and shows 90,198 restricted stock units remaining as derivative holdings.
- Transactions disclosed under a Rule 10b5-1 trading plan, indicating pre-planned and rule-compliant sales.
- Full disclosure of vested RSUs and resulting share counts, improving transparency for investors.
- Undertaking to provide per-price share counts on request, enhancing detail and regulatory cooperation.
- Insider executed open-market sales totaling 4,784 shares on 08/15/2025, reducing direct holdings from 515,039 to 510,255 shares.
Insights
TL;DR: Insider vested RSUs and executed rule-based sales; transactions are routine and disclosed under a 10b5-1 plan.
Herrington received 11,959 shares from vested restricted stock units and executed modest sales totaling 4,784 shares on 08/15/2025 at weighted average prices between $231.78 and $233.72. The report explicitly states the sales were effected under a Rule 10b5-1 plan adopted 11/07/2024, which reduces concerns about opportunistic timing. The net change in direct ownership moved from 515,039 shares to 510,255 shares, a decline of roughly 0.94% of his direct holdings based on those figures. For investors, this is a transparent, rule-driven insider liquidity event rather than a material shift in ownership or control.
TL;DR: Filing demonstrates procedural compliance and availability of transactional detail upon request by SEC or issuers.
The Form 4 details conversion of RSUs, subsequent open-market sales, and identifies the use of a 10b5-1 trading plan, which supports an affirmative defense under Rule 10b5-1(c). The filer also provides an undertaking to supply per-price share counts on request, increasing disclosure quality. There are no amendments or indications of noncompliance in the filing. From a governance standpoint, the disclosure meets Section 16 requirements and signals routine executive monetization within an established plan.