Applovin (APP) Form 144 Details 200,000-Share Sale and Recent Insider Dispositions

Rhea-AI Filing Summary

Applovin Corporation (APP) Form 144 notifies of a proposed sale of 200,000 common shares through Morgan Stanley Smith Barney on 08/14/2025 with an aggregate market value listed as $86,497,940.00. The filing states these 200,000 shares were acquired on 08/14/2025 by exercising options under a registered plan and were paid for in cash.

The filing also discloses prior sales by the same person, Herald Y Chen: 200,000 shares sold on 08/13/2025 (gross proceeds $89,683,000.00), 200,000 on 08/12/2025 (gross proceeds $92,938,480.00), and 100,000 on 06/06/2025 (gross proceeds $41,990,390.00). The filer certifies no undisclosed material adverse information.

Positive

• Acquisition by exercise under a registered plan on 08/14/2025 with cash payment as disclosed in the filing

Negative

• Multiple large insider sales totaling 500,000 shares in the past three months with combined gross proceeds over $224 million
• Proposed sale of 200,000 shares (aggregate market value listed as $86,497,940.00) may be viewed as significant given issuer outstanding shares disclosed

Insights

Securities Analyst

TL;DR: Multiple large insider sales reported over recent months, including a proposed 200,000-share sale following option exercise.

The filing documents concentrated insider dispositions: a proposed sale of 200,000 shares on 08/14/2025 and three recent sales totaling 500,000 shares with combined gross proceeds exceeding $224 million. From a market-impact perspective, these are sizeable single-person transactions executed through an institutional broker. The securities were acquired via exercise under a registered plan and paid in cash, which is a common liquidity mechanism for option holders. Investors should note the scale and timing of the sales relative to the issuer's outstanding shares as disclosed in the form.

Corporate Governance Expert

TL;DR: Repeated large sales by an individual insider raise governance and signaling considerations for stakeholders.

The notice shows the seller, Herald Y Chen, executed option-based acquisitions and then sold blocks of common stock across multiple dates. The filing includes the standard attestation that no material nonpublic information is known. From a governance viewpoint, these transactions appear to follow registered procedures and use a broker-dealer; however, the frequency and magnitude of sales by a single insider can be material to market perception and should be monitored alongside company disclosures.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	200000	86497940.00	307636373	08/14/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/14/2025	Exercise of options under a registered plan	Issuer			200000	08/14/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	08/13/2025	200000	89683000.00
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	08/12/2025	200000	92938480.00
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	06/06/2025	100000	41990390.00

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What shares does the APP Form 144 propose to sell?

The notice proposes sale of 200,000 common shares through Morgan Stanley Smith Barney on 08/14/2025.

How were the 200,000 shares acquired according to the filing?

The shares were acquired on 08/14/2025 by exercise of options under a registered plan and payment was made in cash.

What recent sales by the same person are disclosed in the Form 144?

Herald Y Chen sold 200,000 shares on 08/13/2025 (gross proceeds $89,683,000.00), 200,000 on 08/12/2025 (gross proceeds $92,938,480.00), and 100,000 on 06/06/2025 (gross proceeds $41,990,390.00).

Which broker is handling the proposed sale?

The proposed sale lists Morgan Stanley Smith Barney LLC Executive Financial Services as the broker.

Does the filer attest to possession of material nonpublic information?

Yes. The person for whose account the securities are to be sold represents by signing the notice that they do not know any material adverse information about the issuer that has not been publicly disclosed.