APP insider filing: 10,429 founder shares to be sold on NASDAQ

Rhea-AI Filing Summary

Applovin Corporation (APP) Form 144 notice reports a proposed sale of 10,429 common shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $4,216,103.67. The shares represent part of the issuer's outstanding 307,636,373 shares and the proposed approximate sale date is 08/20/2025 on NASDAQ. The shares were acquired as founder stock on 10/01/2011 and payment was made in cash. The filing also discloses multiple sales by related persons in May 2025, including a sale of 100,000 shares on 05/21/2025 with gross proceeds of $36,751,590.00. The notice includes the required representation that the seller is not aware of undisclosed material adverse information.

Positive

• Complete Rule 144 disclosure including broker, acquisition date, payment method, and proposed sale date
• Long-held founder stock being sold (acquired 10/01/2011), indicating shares are not recently acquired

Negative

• Recent large related-party sales in May 2025, including 100,000 shares for $36,751,590, which may raise investor scrutiny
• Date of notice and signature details are not populated in the provided excerpt

Insights

Securities Analyst

TL;DR Insider proposes to sell 10,429 founder shares; recent related-party sales in May 2025 are sizable.

The Form 144 provides a routine notice of proposed sale under Rule 144 for 10,429 common shares with an aggregate market value of $4.22 million, to be executed through Morgan Stanley Smith Barney on NASDAQ around 08/20/2025. The shares were acquired as founder stock in 2011 and paid for in cash. The filing also lists multiple prior sales by related parties in May 2025, including a 100,000-share sale that realized $36.75 million, which is materially larger than the proposed sale. From a securities perspective this is a standard disclosure of an intended restricted/unregistered sale and signals liquidity actions by insiders or related entities.

Corporate Governance Expert

TL;DR Disclosure is complete for the Rule 144 notice; prior insider sales are notable for governance review.

The filing meets Rule 144 disclosure elements: acquisition details (founder stock, 10/01/2011), payment method (cash), broker identity, and proposed sale date. It also includes a declaration that no undisclosed material adverse information is known. Several related parties reported significant dispositions in May 2025, most prominently a 100,000-share sale for $36.75 million, which governance teams often review to understand insider liquidity patterns and potential signaling to the market. No information on the date of notice or signature block specifics is provided in the content excerpt.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	10429	4216103.67	307636373	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/01/2011	Founder Stock	Issuer			10429	10/01/2011	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
ARASH ADAM FOROUGHI 1100 Page Mill Road Palo Alto CA 94304	Common	05/21/2025	100000	36751590.00
KMF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5458027.50
THE OD TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	5000	1834570.50
DLF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5457663.00
WNF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5457381.00
HDF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5457786.00
THE JAF CHILDRENS TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	5000	1833878.00
OHF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5457765.00
THE WHK TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	5000	1834787.00

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Applovin's (APP) Form 144 disclose?

The filing discloses a proposed sale of 10,429 common shares through Morgan Stanley Smith Barney with an aggregate market value of $4,216,103.67, targeted for 08/20/2025 on NASDAQ.

When were the shares being sold originally acquired?

The shares were acquired as founder stock on 10/01/2011 and payment was made in cash.

Were there other recent insider sales disclosed?

Yes. The filing lists multiple related-party sales in May 2025, including a sale of 100,000 shares on 05/21/2025 for $36,751,590.00.

Through which broker will the proposed sale be executed?

The proposed sale is to be executed through Morgan Stanley Smith Barney LLC, Executive Financial Services, New York, NY.

How many shares outstanding does Applovin report in the filing?

The filing reports 307,636,373 shares outstanding.