AppLovin (APP) Form 144: Founder to Sell 10,429 Shares ($4.22M)

Applovin Corporation (APP) filed a Form 144 notifying the proposed sale of 10,429 shares of common stock held as founder stock since 10/01/2011.

Rhea-AI Filing Summary

Applovin Corporation (APP) filed a Form 144 notifying the proposed sale of 10,429 shares of common stock held as founder stock since 10/01/2011. The filing lists Morgan Stanley Smith Barney LLC as broker and shows an aggregate market value of $4,216,346.67 for the shares, with an approximate sale date of 08/20/2025 on NASDAQ. The filing also discloses insider sales during the past three months totaling 190,000 shares, including a 100,000-share sale by ARASH ADAM FOROUGHI on 05/21/2025 generating $36,751,590.00 in gross proceeds. The notice includes the filer’s representation that no undisclosed material adverse information is known.

Positive

• Filed under Rule 144, indicating regulatory compliance for proposed insider sale

Negative

• Multiple insider sales totaling 190,000 shares were reported in the past three months, including a 100,000-share sale

Insights

Financial Analyst

TL;DR: Routine Rule 144 filing for a small founder sale; recent insider activity shows notable dispositions totaling 190,000 shares.

The filing documents a proposed sale of 10,429 founder shares with a stated market value of $4.22 million and identifies a major brokerage firm to execute the trade. Recent reported insider dispositions over the past three months total 190,000 shares, highlighted by a 100,000-share sale that produced $36.75 million in gross proceeds. From a market perspective this is a disclosure of insider liquidity rather than operational news; it should be interpreted as compliance with Rule 144 and transparent reporting of stock sales.

Corporate Governance Expert

TL;DR: The Form 144 is a standard disclosure; it confirms adherence to insider sale reporting requirements.

The document is procedural: it identifies the seller’s relationship to the issuer as founder stock acquired in 2011 and affirms the attestation about lack of undisclosed material adverse information. The listing of multiple related-party sellers and aggregate recent sales provides governance transparency. No details of any trading plan or other exemptions are provided in the filing.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the AppLovin (APP) Form 144 disclose?

The filing discloses a proposed sale of 10,429 shares of common stock (founder stock) with an aggregate market value of $4,216,346.67 and an approximate sale date of 08/20/2025.

Who is the broker named on the Form 144 for APP?

The broker listed is Morgan Stanley Smith Barney LLC, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

How many shares were sold by insiders in the past three months for APP?

The filing lists insider sales totaling 190,000 shares across multiple sellers, including a 100,000-share sale on 05/21/2025 by ARASH ADAM FOROUGHI.

What was the gross proceeds from the largest recent insider sale listed?

The largest listed sale was 100,000 shares on 05/21/2025 by ARASH ADAM FOROUGHI, with gross proceeds of $36,751,590.00.

When were the 10,429 shares being offered originally acquired?

The securities were acquired as founder stock on 10/01/2011, and payment is listed as cash.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/20/2025 - 05:13 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001848395
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	APPLOVIN CORPORATION
SEC File Number	001-40325
Address of Issuer	1100 Page Mill Road Palo Alto CALIFORNIA 94304
Phone	(800) 839-9646
Name of Person for Whose Account the Securities are To Be Sold	DLF 2020 LLC
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	10429	4216346.67	307636373	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/01/2011	Founder Stock	Issuer			10429	10/01/2011	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
ARASH ADAM FOROUGHI 1100 Page Mill Road Palo Alto CA 94304	Common	05/21/2025	100000	36751590.00
KMF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5458027.50
THE OD TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	5000	1834570.50
THE WHK TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	5000	1834787.00
DLF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5457663.00
OHF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5457765.00
THE JAF CHILDRENS TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	5000	1833878.00
WNF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5457381.00
HDF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	05/20/2025	15000	5457786.00

144: Remarks and Signature

Remarks
Date of Notice	08/20/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Arash Adam Foroughi, Trustee
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)