APP Form 144: 50,000-Share Sale Filed; Prior 700,000 Shares Sold in Aug 2025

Rhea-AI Filing Summary

AppLovin Corporation (APP) Form 144 shows a proposed sale of 50,000 common shares through Morgan Stanley Smith Barney with an aggregate market value of $21,801,520.00, to be sold on 08/15/2025 on NASDAQ. The shares were acquired as a gift on 12/17/2020 from Herald Chen, who is also listed as the seller of multiple recent transactions. The filer disclosed four prior sales in the past three months totaling 700,000 shares with gross proceeds shown for each trade on 06/06/2025 and 08/12–14/2025. The notice includes the standard representation that the seller is not aware of undisclosed material adverse information.

Positive

• None.

Negative

• Large insider sales: 700,000 shares sold in the past three months and a further 50,000-share proposed sale, which is materially large relative to single-insider activity.
• Concentrated timing: Multiple sales clustered in August 2025 may raise investor concern about insider liquidity or market signaling.
• Lack of explanatory detail: The Form 144 does not state a trading plan adoption date or reasons for the disposals, limiting investor context.

Insights

Securities Analyst

TL;DR: Significant insider sales of AppLovin shares over recent weeks, continuing with a 50,000-share Form 144 notice.

The Form 144 documents a planned 50,000-share sale valued at about $21.8 million on 08/15/2025 and confirms multiple large disposals earlier in August and June totaling 700,000 shares. For investors, clustered insider sales of this scale can be a signal to review dilution, insider liquidity needs, or tax planning rather than company fundamentals; the filing itself is a compliance disclosure without commentary on company performance. The filer attests to no undisclosed material adverse information.

Corporate Governance Expert

TL;DR: Repeated large Form 144 filings from the same individual merit governance attention but are procedural if accompanied by disclosures.

The filings show the same counterparty and multiple sales across consecutive trading days and months, which is material from a governance perspective because concentrated insider dispositions can affect market perception. The Form 144 includes the required attestation; however, it does not provide reasons for the sales or indicate any trading plan adoption date. Stakeholders may seek clarification in company disclosures or subsequent Form 4 filings for context on intent and timing.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	50000	21801520.00	307636373	08/15/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	12/17/2020	Gift from Affiliate	HERALD CHEN		11/22/2019	50000		NA

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	08/14/2025	200000	86497940.00
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	08/13/2025	200000	89683000.00
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	08/12/2025	200000	92938480.00
HERALD Y CHEN 1100 Page Mill Road Palo Alto CA 94304	Common	06/06/2025	100000	41990390.00

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does AppLovin's (APP) Form 144 filed for 08/15/2025 disclose?

The notice discloses a proposed sale of 50,000 common shares valued at $21,801,520.00 to be sold on 08/15/2025 on NASDAQ through Morgan Stanley Smith Barney.

Who acquired the shares being sold according to the Form 144?

The 50,000 shares were acquired as a gift on 12/17/2020 from Herald Chen.

How many shares has Herald Y Chen sold recently per the filing?

The filing lists four prior sales: 100,000 on 06/06/2025 and 200,000 each on 08/12/2025, 08/13/2025, and 08/14/2025, totaling 700,000 shares.

What are the gross proceeds reported for recent sales in the Form 144?

Gross proceeds listed are $41,990,390.00 (06/06), $92,938,480.00 (08/12), $89,683,000.00 (08/13), and $86,497,940.00 (08/14).

Does the Form 144 state any undisclosed material information about AppLovin?

The filer represents by signature that they do not know any material adverse information about the issuer that has not been publicly disclosed.