AppLovin (APP) Form 144: Insider Sales Include 100,000-Share Disposition

Form 144 notice for AppLovin Corporation (APP) documents proposed and recent sales of common stock by affiliated parties.

Rhea-AI Filing Summary

Form 144 notice for AppLovin Corporation (APP) documents proposed and recent sales of common stock by affiliated parties. The filing shows a proposed sale of 775 shares through Morgan Stanley Smith Barney with an aggregate market value of $326,605.98 and an approximate sale date of 08/21/2025 on NASDAQ. The securities were acquired as founder stock on 10/01/2011 and payment was made in cash. The filing also lists multiple sales during the prior three months, including a 100,000-share sale on 05/21/2025 generating $36,751,590 and several 04–08/20/2025 sales by trusts and LLCs totaling multiple 10,000-share lots with gross proceeds reported. The notice includes the required representation that the seller is not aware of undisclosed material adverse information.

Positive

• None.

Negative

• Large insider/affiliate sales reported: a 100,000-share sale on 05/21/2025 produced $36,751,590 in gross proceeds
• Multiple multi‑thousand share dispositions on 08/20/2025 by trusts/LLCs generated several multi‑million dollar proceeds
• Concentrated seller addresses (1100 Page Mill Road, Palo Alto) suggest related-party or common-entity selling activity

Insights

Financial Analyst

TL;DR: Multiple insider-related sales and a proposed small block sale are disclosed; one large prior sale generated material cash proceeds.

The filing records a proposed sale of 775 founder shares valued at $326,606 and documents recent dispositions by related trusts and entities, most notably a 100,000-share sale on 05/21/2025 that produced $36,751,590 in gross proceeds. Several 10,429-share and 10,428-share transactions on 08/20/2025 produced multi-million dollar proceeds each. These entries indicate meaningful insider/affiliate liquidity events over the past three months. From a reporting perspective the Form 144 meets Rule 144 disclosure elements: acquisition date, nature as founder stock, broker, and stated representation about material nonpublic information.

Corporate Governance Expert

TL;DR: The filing shows customary Rule 144 disclosures for affiliate sales; governance watchers will note concentrated trust/LLC selling activity.

The notice identifies multiple sellers located at the same address, suggesting sales by related parties or estate/trust structures. The filing properly lists dates acquired, nature of acquisition, and payment type for the proposed 775-share sale. It also contains the seller’s signed representation regarding knowledge of material adverse information. These disclosures are procedural and align with Rule 144 requirements; governance reviewers will record these transactions for insider-transaction tracking and potential pattern analysis.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 for AppLovin (APP) disclose?

The Form 144 discloses a proposed sale of 775 common shares valued at $326,605.98 for sale on 08/21/2025 and lists multiple recent sales by related trusts/LLCs and an individual's 100,000-share sale on 05/21/2025.

Who is the broker handling the proposed 775-share sale?

Morgan Stanley Smith Barney LLC, Executive Financial Services, 1 New York Plaza, New York, NY

When were the shares being offered originally acquired?

The 775 shares were acquired as founder stock on 10/01/2011 and paid for in cash.

How much did recent insider sales generate in gross proceeds?

Reported gross proceeds include $36,751,590 for a 100,000-share sale on 05/21/2025 and multiple multi‑million dollar proceeds from 10,428–10,429 share sales on 08/20/2025.

Does the filing state whether the seller knows of undisclosed material information?

Yes. The signer represents they do not know any material adverse information about the issuer that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/21/2025 - 04:08 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001848395
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	APPLOVIN CORPORATION
SEC File Number	001-40325
Address of Issuer	1100 Page Mill Road Palo Alto CALIFORNIA 94304
Phone	(800) 839-9646
Name of Person for Whose Account the Securities are To Be Sold	DLF 2020 LLC
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	775	326605.98	307636373	08/21/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/01/2011	Founder Stock	Issuer			775	10/01/2011	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
THE OD TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	450	182946.06
THE JAF CHILDRENS TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	451	183266.65
OHF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4216103.67
KMF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10428	4215680.63
WNF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4215932.64
HDF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4215519.65
DLF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4216346.67
THE WHK TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	449	182512.62
ARASH ADAM FOROUGHI 1100 Page Mill Road Palo Alto CA 94304	Common	05/21/2025	100000	36751590.00

144: Remarks and Signature

Remarks
Date of Notice	08/21/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Arash Adam Foroughi
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)