AppLovin (APP) Form 144 Discloses Insider Sales Including 100,000-Share Transaction

Rhea-AI Filing Summary

Form 144 filed for AppLovin Corporation (APP) reports a proposed sale of 774 shares of common stock through Morgan Stanley Smith Barney, with an aggregate market value of $326,725.05 and an approximate sale date of 08/21/2025 on NASDAQ. The filer acquired these shares as founder stock on 10/01/2011 and indicates payment was in cash. The filing also discloses multiple recent sales by related parties during the past three months, including a sale of 100,000 shares on 05/21/2025 yielding $36,751,590.00 and several sales of ~10,429 shares on 08/20/2025 each generating proceeds in the ~$4.2 million range. The filer certifies no undisclosed material adverse information.

Positive

• None.

Negative

• Significant insider-affiliated selling: a sale of 100,000 shares on 05/21/2025 for $36,751,590.00 is reported in the past three months.
• Multiple large dispositions: several ~10,429-share sales on 08/20/2025 each yielded roughly $4.2 million, indicating concentrated insider liquidity.

Insights

Securities Analyst

TL;DR Insider-affiliated dispositions include a small planned sale and multiple large recent transactions, indicating notable insider liquidity.

The Form 144 notifies the market of a proposed sale of 774 founder shares valued at $326,725 via Morgan Stanley, acquired in 2011 and paid in cash. The filing also lists several substantial dispositions by affiliated trusts and entities within the past three months, the largest being 100,000 shares for $36,751,590 on 05/21/2025 and multiple ~10,429-share sales on 08/20/2025 each generating roughly $4.2 million. These reported transactions are voluntary dispositions and provide transparency on insider liquidity trends; the filing contains no financial performance data or forward-looking statements.

Corporate Governance Expert

TL;DR Multiple recent insider-related sales are disclosed; this is a routine compliance filing but signals insider selling activity.

The notice is a standard Rule 144 disclosure showing an upcoming small sale by a founder-account and a series of recent sales by affiliated trusts and LLCs. The document affirms the signer is unaware of any undisclosed material adverse information. No details are provided about any trading plans or induced transfers beyond the transaction tables. As a governance disclosure, it meets Rule 144 notification requirements but does not explain motives or broader ownership changes.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	774	326725.05	307636373	08/21/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/01/2011	Founder Stock	Issuer			774	10/01/2011	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
THE OD TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	450	182946.06
THE JAF CHILDRENS TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	451	183266.65
OHF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4216103.67
KMF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10428	4215680.63
WNF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4215932.64
HDF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4215519.65
DLF 2020 LLC 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	10429	4216346.67
THE WHK TRUST 1100 Page Mill Road Palo Alto CA 94304	Common	08/20/2025	449	182512.62
ARASH ADAM FOROUGHI 1100 Page Mill Road Palo Alto CA 94304	Common	05/21/2025	100000	36751590.00

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does APP Form 144 report?

The filing reports a proposed sale of 774 common shares valued at $326,725.05 to be sold approx. 08/21/2025 on NASDAQ.

Who is the broker for the reported sale in the APP Form 144?

The broker listed is Morgan Stanley Smith Barney LLC, located at 1 New York Plaza, 8th Floor, New York, NY.

Were there other APP-related sales disclosed recently?

Yes; the filing lists multiple sales in the past three months, including 100,000 shares on 05/21/2025 for $36,751,590.00 and several ~10,429-share sales on 08/20/2025 with proceeds around $4.2 million each.

How and when were the 774 shares acquired?

The 774 shares were acquired as founder stock on 10/01/2011, and the payment was cash.

Does the filer assert any undisclosed material information?

By signing the notice, the person represents they do not know any material adverse information about the issuer that has not been publicly disclosed.