APP insider filing: 17,500 shares slated for sale; recent 10b5-1 sales totaled 82,500

Rhea-AI Filing Summary

Applovin Corporation (APP) submitted a Form 144 notifying a proposed sale of 17,500 common shares through Morgan Stanley Smith Barney, valued at $7,328,300, with an approximate sale date of 08/22/2025 on NASDAQ. The shares were acquired as Founders Shares on 02/01/2012. The filing shows recent related 10b5-1 sales on 05/23/2025 totaling 82,500 shares (four entries of 17,500; 30,000; 17,500; 17,500) generating aggregate gross proceeds of $29,169,030. The Form 144 includes the required representation that the seller is not aware of undisclosed material adverse information.

Positive

• Form 144 was filed, providing transparent disclosure of the proposed sale of 17,500 common shares valued at $7,328,300
• Seller attests no undisclosed material adverse information; prior sales appear executed under 10b5-1 plans, indicating procedural compliance

Negative

• Recent concentrated 10b5-1 sales on 05/23/2025 totaled 82,500 shares for gross proceeds of $29,169,030, indicating notable insider liquidity

Insights

Financial Analyst

TL;DR: Routine insider sale notice; size is modest relative to outstanding shares and follows multiple recent 10b5-1 transactions.

The filing reports a proposed sale of 17,500 common shares valued at $7.33 million, to be executed via Morgan Stanley Smith Barney on NASDAQ. Compared with the reported 307,636,373 shares outstanding, the proposed sale represents a de minimis fraction of total equity. However, the filing reflects concentrated selling activity on 05/23/2025 totaling 82,500 shares and $29.17 million in gross proceeds, which may be relevant to short-term trading flows. This is a disclosure of insider liquidity rather than operating performance.

Corporate Governance Expert

TL;DR: Compliance-focused filing showing founder-origin shares being liquidated under Rule 144 and prior 10b5-1 plans.

The Form 144 documents a sale of founder shares acquired on 02/01/2012 and references prior 10b5-1 plan executions on 05/23/2025 by multiple trust accounts and an individual, indicating planned, rule-compliant dispositions. The notice includes the seller's representation about lack of undisclosed material adverse information, satisfying the statutory attestation requirement. From a governance perspective, this is standard insider liquidity management rather than a governance red flag, absent other disclosures.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	17500	7328300.00	307636373	08/22/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/01/2012	Founders Shares	Issuer			17500	02/01/2012	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for ES 48 HOLDINGS TRUST U/A DTD 09/07/2023 1100 Page Mill Road Palo Alto CA 94304	Common	05/23/2025	17500	6187370.00
10b5-1 Sales for BASIL SHIKIN 1100 Page Mill Road Palo Alto CA 94304	Common	05/23/2025	30000	10606920.00
10b5-1 Sales for IS37 HOLDINGS TRUST U/A DTD09/07/2023 1100 Page Mill Road Palo Alto CA 94304	Common	05/23/2025	17500	6187370.00
10b5-1 Sales for IK50 HOLDINGS TRUST U/A DTD09/07/2023 1100 Page Mill Road Palo Alto CA 94304	Common	05/23/2025	17500	6187370.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Applovin's Form 144 (APP) report?

The Form 144 reports a proposed sale of 17,500 common shares valued at $7,328,300, to be sold via Morgan Stanley Smith Barney on NASDAQ with an approximate sale date of 08/22/2025

When were the shares being sold originally acquired?

The 17,500 shares were acquired as Founders Shares on 02/01/2012

Were there recent related insider sales for APP?

Yes. The filing shows 10b5-1 sales dated 05/23/2025 totaling 82,500 shares across multiple sellers, generating gross proceeds of $29,169,030

How many Applovin shares are outstanding per the filing?

The filing lists 307,636,373 shares outstanding

Who is the broker handling the proposed sale?

Morgan Stanley Smith Barney LLC Executive Financial Services (1 New York Plaza, 8th Floor, New York, NY 10004)