AppFolio (APPF) insider Evan Pickering plans 322-share sale under 10b5-1 plan

Rhea-AI Filing Summary

AppFolio, Inc. insider Evan Pickering filed to sell 322 shares of common stock, with an aggregate market value of $65,372.44, through Morgan Stanley Smith Barney LLC Executive Financial Services on August 12, 2026 on the NASDAQ market. The shares relate to Restricted Stock Units acquired from the issuer on August 10, 2026.

The filing also lists prior sales under a Rule 10b5-1 trading plan during the last three months: 141 shares for $28,483.41 on August 11, 2026, 661 shares for $132,523.89 on August 5, 2026, and 660 shares for $102,460.97 on June 12, 2026.

Key Figures

Shares to be sold: 322 shares Aggregate market value of planned sale: $65,372.44 Shares outstanding: 24,087,367 shares +3 more

6 metrics

Shares to be sold 322 shares Planned sale of AppFolio common stock on August 12, 2026

Aggregate market value of planned sale $65,372.44 Value of 322 AppFolio common shares to be sold

Shares outstanding 24,087,367 shares Common shares of AppFolio referenced in connection with the sale

10b5-1 sale on 08/11/2026 141 shares for $28,483.41 Prior AppFolio common stock sale under 10b5-1 plan

10b5-1 sale on 08/05/2026 661 shares for $132,523.89 Prior AppFolio common stock sale under 10b5-1 plan

10b5-1 sale on 06/12/2026 660 shares for $102,460.97 Prior AppFolio common stock sale under 10b5-1 plan

Key Terms

Restricted Stock Units, Rule 10b5-1, common stock, aggregate market value

4 terms

Restricted Stock Units financial

"Common | 08/10/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Rule 10b5-1 regulatory

"10b5-1 Sales for EVAN PICKERING 70 Castilian Drive"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

common stock financial

"10b5-1 Sales for EVAN PICKERING ... | Common | 08/11/2026"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

aggregate market value financial

"Common | Morgan Stanley Smith Barney LLC ... | 322 | 65372.44"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

What stock sale is Evan Pickering planning for APPF under this notice?

Evan Pickering plans to sell 322 shares of AppFolio common stock with an aggregate market value of $65,372.44. The planned sale date is August 12, 2026 on the NASDAQ market through Morgan Stanley Smith Barney LLC.

What type of AppFolio (APPF) securities are involved in Evan Pickering’s planned sale?

The planned transaction involves common stock of AppFolio, Inc. linked to Restricted Stock Units acquired from the issuer on August 10, 2026. The filing lists 322 shares associated with this sale instruction.

How many AppFolio (APPF) shares are outstanding as referenced in this filing?

The filing references 24,087,367 shares of AppFolio common stock as outstanding in connection with the planned sale of 322 shares. This provides context for the company’s overall share base relative to the reported transactions.

What prior 10b5-1 sales by Evan Pickering in APPF are disclosed?

The filing discloses three prior Rule 10b5-1 sales: 141 shares for $28,483.41 on August 11, 2026; 661 shares for $132,523.89 on August 5, 2026; and 660 shares for $102,460.97 on June 12, 2026.

Which broker is handling Evan Pickering’s planned sale of APPF shares?

The planned sale of 322 AppFolio common shares is to be handled by Morgan Stanley Smith Barney LLC Executive Financial Services at 1 New York Plaza, New York, as indicated in the transaction details.

On which exchange will Evan Pickering’s APPF shares be sold?

The filing states that the 322 AppFolio common shares are expected to be sold on the NASDAQ market on August 12, 2026, using Morgan Stanley Smith Barney LLC as the executing broker.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/12/2026 - 04:32 PM Accepted by SEC EDGAR 08/12/2026 - 04:32 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	322	65372.44	24087367	08/12/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/10/2026	Restricted Stock Units	Issuer			322	08/10/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for EVAN PICKERING 70 Castilian Drive Santa Barbara CA 93117	Common	08/11/2026	141	28483.41
10b5-1 Sales for EVAN PICKERING 70 Castilian Drive Santa Barbara CA 93117	Common	08/05/2026	661	132523.89
10b5-1 Sales for EVAN PICKERING 70 Castilian Drive Santa Barbara CA 93117	Common	06/12/2026	660	102460.97

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)