AppFolio insider plans sale of 300 shares

Rhea-AI Filing Summary

An affiliate of AppFolio, Inc. (APPF), Don Rigler, filed notice of a planned sale of 300 shares of common stock through Morgan Stanley Smith Barney LLC Executive Financial Services on NASDAQ, with an indicated value of $59,622.00, and referenced related Restricted Stock Units.

The filer also reported prior sales under a Rule 10b5-1 trading plan, including 150 shares of common stock sold on 06/12/2026 for $23,934.00.

Key Figures

Planned shares to be sold: 300 shares Indicated value of planned sale: $59,622.00 Prior shares sold: 150 shares +2 more

5 metrics

Planned shares to be sold 300 shares Common stock to be sold through Morgan Stanley Smith Barney LLC on NASDAQ

Indicated value of planned sale $59,622.00 Value associated with 300 shares of common stock in the planned transaction

Prior shares sold 150 shares Common stock sold on 06/12/2026 under a Rule 10b5-1 plan

Proceeds from prior sale $23,934.00 Proceeds from 150 shares of common stock sold on 06/12/2026

RSU grant date 05/10/2026 Date associated with Restricted Stock Units linked to the filer’s equity

Key Terms

Form 144, Restricted Stock Units, Rule 10b5-1, Executive Financial Services

4 terms

Form 144 regulatory

"Filer Information | | | 144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Restricted Stock Units financial

"Common | 05/10/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Rule 10b5-1 regulatory

"10b5-1 Sales for DON RIGLER 70 Castilian Drive Santa Barbara"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Executive Financial Services financial

"Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does AppFolio (APPF) disclose in this Form 144 filing?

The filing discloses that Don Rigler, affiliated with AppFolio (APPF), plans to sell 300 shares of common stock through Morgan Stanley on NASDAQ and reports a prior sale of 150 shares under a 10b5-1 plan.

How many AppFolio (APPF) shares are planned to be sold?

The notice covers a planned sale of 300 shares of AppFolio common stock. The filing lists these shares with an indicated value of $59,622.00 in connection with a proposed transaction on NASDAQ.

What were the recent AppFolio (APPF) share sales under the 10b5-1 plan?

The filing reports that under a Rule 10b5-1 trading plan, 150 shares of AppFolio common stock were sold on 06/12/2026 for proceeds of $23,934.00, reflecting prior activity within the past three months.

Which broker is handling the planned AppFolio (APPF) share sale?

The planned sale of 300 AppFolio shares is listed through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004, with trading on NASDAQ.

What type of equity awards are associated with this AppFolio (APPF) insider?

The filing references Restricted Stock Units dated 05/10/2026 related to AppFolio common stock. These RSUs are listed in connection with the insider’s equity position and the reported planned sale of 300 shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/10/2026 - 04:31 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002082975
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	AppFolio, Inc.
SEC File Number	001-37468
Address of Issuer	70 Castilian Drive Santa Barbara CALIFORNIA 93117
Phone	8053646093
Name of Person for Whose Account the Securities are To Be Sold	DON RIGLER
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	300	59622.00	24087367	08/10/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/10/2026	Restricted Stock Units	Issuer			300	05/10/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for DON RIGLER 70 Castilian Drive Santa Barbara CA 93117	Common	06/12/2026	150	23934.00

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock units during the period of 05/10/2026 through 08/10/2026.
Date of Notice	08/10/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/13/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Don Rigler
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)