AppFolio (APPF) insider Evan Pickering plans 661-share stock sale under RSUs

Rhea-AI Filing Summary

APPF insider Evan Pickering has filed to sell common stock. A broker, Morgan Stanley Smith Barney LLC, is listed to handle the sale of 661 shares of common stock on NASDAQ, relating to Restricted Stock Units dated February 10, 2026. The disclosure also notes prior Rule 10b5-1 plan activity, including a sale of 660 shares of common stock on June 12, 2026 for $102,460.97.

Key Figures

Shares proposed for sale: 661 shares RSU grant date: 02/10/2026 Prior 10b5-1 sale shares: 660 shares +3 more

6 metrics

Shares proposed for sale 661 shares Common stock to be sold through Morgan Stanley Smith Barney LLC on NASDAQ

RSU grant date 02/10/2026 Date of Restricted Stock Units underlying the proposed sale

Prior 10b5-1 sale shares 660 shares Common stock sold on June 12, 2026 under a 10b5-1 plan

Prior 10b5-1 sale value $102,460.97 Total proceeds from 660-share sale on June 12, 2026

Broker identifier Morgan Stanley Smith Barney LLC Executive Financial Services Broker handling the proposed 661-share sale

Exchange NASDAQ Market where the common stock is listed for trading

Key Terms

Restricted Stock Units, 10b5-1, Form 144

3 terms

Restricted Stock Units financial

"Common | 02/10/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

10b5-1 regulatory

"10b5-1 Sales for EVAN PICKERING 70 Castilian Drive"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Form 144 regulatory

"144: Securities To Be Sold"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 08/05/2026 - 04:22 PM Accepted by SEC EDGAR 08/05/2026 - 04:22 PM Learn about SEC filing dates

FAQ

What does the APPF Form 144 filing by Evan Pickering disclose?

It discloses a proposed sale of 661 shares of AppFolio common stock through Morgan Stanley Smith Barney LLC, connected to Restricted Stock Units dated February 10, 2026, with trading on NASDAQ.

How many APPF shares are proposed to be sold under this Form 144?

The document lists a planned sale of 661 shares of AppFolio common stock. These shares are linked to Restricted Stock Units granted on February 10, 2026 and are expected to trade on NASDAQ.

Which broker is handling the potential APPF stock sale for Evan Pickering?

The broker listed is Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004, acting for the common stock sale on NASDAQ.

What prior 10b5-1 trading activity is disclosed for APPF insider Evan Pickering?

The disclosure shows a Rule 10b5-1 sale of 660 APPF common shares on June 12, 2026, with total proceeds of $102,460.97, as part of sales during the past three months.

What type of APPF equity award is associated with the planned share sale?

The planned transaction is tied to Restricted Stock Units dated February 10, 2026. These RSUs relate to the 661 shares of AppFolio common stock proposed for sale through the broker on NASDAQ.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	661	131889.33	24087367	08/05/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/10/2026	Restricted Stock Units	Issuer			661	02/10/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for EVAN PICKERING 70 Castilian Drive Santa Barbara CA 93117	Common	06/12/2026	660	102460.97

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)