AppFolio insider sells 15,958 shares under plan
AppFolio Inc. major shareholder Maurice J. Duca reported open‑market sales of 15,958 Class A Common shares of APPF on August 10–11, 2026.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Filing Summary
AppFolio Inc. major shareholder Maurice J. Duca reported open‑market sales of 15,958 Class A Common shares of APPF on August 10–11, 2026. The trades, including sales by a family trust and a pension trust where he is sole trustee without pecuniary interest, were made under a Rule 10b5‑1 trading plan adopted March 13, 2026, at weighted‑average prices across ranges from the high $195s to just above $203 per share.
Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F1, F9 | 97 | $195.72 | $19K |
| Sale | Class A Common Stock F1, F10 | 97 | $196.49 | $19K |
| Sale | Class A Common Stock F1, F11 | 131 | $197.87 | $26K |
| Sale | Class A Common Stock F1, F12 | 296 | $199.39 | $59K |
| Sale | Class A Common Stock F1, F13 | 1,108 | $200.70 | $222K |
| Sale | Class A Common Stock F1, F14 | 810 | $201.65 | $163K |
| Sale | Class A Common Stock F1, F15 | 961 | $202.65 | $195K |
| Sale | Class A Common Stock F1, F9 | 45 | $195.72 | $9K |
| Sale | Class A Common Stock F1, F10 | 45 | $196.49 | $9K |
| Sale | Class A Common Stock F1, F11 | 60 | $197.87 | $12K |
| Sale | Class A Common Stock F1, F12 | 135 | $199.39 | $27K |
| Sale | Class A Common Stock F1, F16 | 505 | $200.70 | $101K |
| Sale | Class A Common Stock F1, F14 | 370 | $201.65 | $75K |
| Sale | Class A Common Stock F1, F15 | 440 | $202.65 | $89K |
| Sale | Class A Common Stock F1, F9, F8 | 158 | $195.72 | $31K |
| Sale | Class A Common Stock F1, F2 | 229 | $195.57 | $45K |
| Sale | Class A Common Stock F1, F3 | 327 | $196.80 | $64K |
| Sale | Class A Common Stock F1, F4 | 916 | $197.97 | $181K |
| Sale | Class A Common Stock F1, F5 | 1,102 | $198.88 | $219K |
| Sale | Class A Common Stock F1, F6 | 926 | $199.62 | $185K |
| Sale | Class A Common Stock F1, F2 | 104 | $195.57 | $20K |
| Sale | Class A Common Stock F1, F7 | 146 | $196.80 | $29K |
| Sale | Class A Common Stock F1, F4 | 419 | $197.97 | $83K |
| Sale | Class A Common Stock F1, F5 | 507 | $198.88 | $101K |
| Sale | Class A Common Stock F1, F6 | 424 | $199.62 | $85K |
| Sale | Class A Common Stock F1, F2, F8 | 367 | $195.57 | $72K |
| Sale | Class A Common Stock F1, F3, F8 | 527 | $196.80 | $104K |
| Sale | Class A Common Stock F1, F4, F8 | 1,465 | $197.97 | $290K |
| Sale | Class A Common Stock F1, F5, F8 | 1,760 | $198.88 | $350K |
| Sale | Class A Common Stock F1, F6, F8 | 1,481 | $199.62 | $296K |
Footnotes (16)
- F1. Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026.
- F2. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $195.065 to $195.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $196.14 to $197.11, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $197.32 to $198.30, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $198.42 to $199.405, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $199.42 to $199.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F7. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $196.16 to $197.11, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F8. These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares.
- F9. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $195.22 to $196.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F10. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $196.31 to $196.66, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F11. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $197.58 to $198.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F12. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $198.925 to $199.62, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F13. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $200.10 to $201.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F14. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $201.16 to $202.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F15. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $202.17 to $203.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F16. This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $200.10 to $201.06, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Key Terms
Rule 10b5-1 trading plan regulatory
weighted average price financial
pecuniary interest financial
pension trust financial
family trust financial
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did APPF insider Maurice J. Duca report in this Form 4?
Were the APPF insider sales made under a Rule 10b5-1 trading plan?
What types of APPF ownership entities were involved in these sales?
AI-generated analysis. How Rhea-AI works. Not financial advice.