AppFolio (APPF) insider sells 334 shares at $243.67 under 10b5-1

AppFolio, Inc. (APPF) reported an insider transaction by its General Counsel, Evan Pickering.

Accepted by SEC EDGAR 11/14/2025 - 06:00 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

AppFolio, Inc. (APPF) reported an insider transaction by its General Counsel, Evan Pickering. On 11/14/2025, the reporting person sold 334 shares of Class A common stock, coded “S” for an open-market sale, at a price of $243.67 per share. Following this transaction, the reporting person beneficially owns 2,969 shares, held directly.

The filing notes the sale was made under a Rule 10b5‑1 trading plan adopted on or around May 15, 2025. A 10b5‑1 plan is a pre-arranged trading program that allows insiders to sell shares pursuant to predetermined instructions. The report indicates a single-person filing and confirms the officer role as General Counsel.

Insider Trade Summary

Net Seller: 334 shares

Net Sell 1 txn

Insider Pickering Evan

Role General Counsel

Sold 334 shs ($81K)

Share of Position Sold 10.1%

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	334	$243.67	$81K

Holdings After Transaction: Class A Common Stock — 2,969 shares (Direct)

Holdings Before and After: Class A Common Stock, 3,303 to 2,969 shares (Direct)

Footnotes (1)

1. F1. These shares were sold pursuant to a Rule 10b5-1 Plan adopted by Reporting Person on or around May 15, 2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction was reported for APPF?

An officer sold 334 shares of Class A common stock on 11/14/2025 at $243.67 per share.

Who executed the transaction and what is their role at APPF?

The transaction was by Evan Pickering, who serves as General Counsel.

How many APPF shares does the reporting person hold after the sale?

Following the transaction, the reporting person beneficially owns 2,969 shares, held directly.

Was the APPF insider sale under a Rule 10b5-1 plan?

Yes. The shares were sold pursuant to a Rule 10b5‑1 Plan adopted on or around May 15, 2025.

What does transaction code 'S' indicate on the Form 4?

Code S indicates an open-market sale of the issuer’s equity securities.

What security class was sold in the APPF transaction?

The transaction involved Class A common stock of AppFolio, Inc.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pickering Evan

(Last) (First) (Middle)

70 CASTILIAN DRIVE

(Street)

GOLETA CA 93117

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
APPFOLIO INC [ APPF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	General Counsel

3. Date of Earliest Transaction (Month/Day/Year)
11/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	11/14/2025		S		334(1)	D	$243.67	2,969	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares were sold pursuant to a Rule 10b5-1 Plan adopted by Reporting Person on or around May 15, 2025.

Remarks:

	/s/ Evan Pickering	11/14/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.