Director Owen J. Sullivan receives 4,585 ASB (NYSE: ASB) shares as equity grant

Rhea-AI Filing Summary

Associated Banc-Corp director Owen J. Sullivan reported an equity award in company stock. On February 1, 2026, he acquired 4,585 shares of Associated Banc-Corp common stock at $27.26 per share. After this grant, he beneficially owned 10,003 shares held directly.

The award stems from Restricted Stock Units that will fully vest on the first anniversary of the February 1, 2026 grant and are payable solely in shares of common stock. This reflects standard director equity compensation rather than an open-market purchase or sale.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider SULLIVAN OWEN J

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Common Stock $0.01 Par Value	4,585	$27.26	$125K

Holdings After Transaction: Common Stock $0.01 Par Value — 10,003 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

SULLIVAN OWEN J

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
02/01/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	02/01/2026		A(1)		4,585	A	$27.26	10,003	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Restricted Stock Units will become fully vested on the first anniversary of the February 1, 2026 grant. They are payable solely in shares of common stock.

	/s/ Lynn M. Floeter, by POA from Owen J. Sullivan	02/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ASB director Owen J. Sullivan report?

Director Owen J. Sullivan reported receiving 4,585 shares of Associated Banc-Corp common stock as an equity award. The grant was dated February 1, 2026 and reflects compensation, not an open-market trade, aligning his interests more closely with other shareholders over time.

At what price were the ASB shares granted to director Owen J. Sullivan?

The equity award to Owen J. Sullivan was reported at $27.26 per share for 4,585 shares. This figure represents the reportable price for the grant and helps investors understand the valuation level at which the director’s stock-based compensation was recorded.

How many ASB shares does Owen J. Sullivan own after this Form 4 transaction?

Following the reported grant, Owen J. Sullivan beneficially owned 10,003 shares of Associated Banc-Corp common stock directly. This total reflects the new 4,585-share award combined with his prior holdings, indicating his ongoing equity stake as a member of the board.

What are the vesting terms of Owen J. Sullivan’s ASB Restricted Stock Units?

The Restricted Stock Units will become fully vested on the first anniversary of the February 1, 2026 grant. They are payable solely in shares of Associated Banc-Corp common stock, meaning the director ultimately receives stock rather than cash once vesting conditions are satisfied.

Is the ASB insider transaction a purchase or part of director compensation?

The filing describes an acquisition linked to Restricted Stock Units that vest after one year, indicating director compensation rather than a market purchase. The award structure pays out solely in Associated Banc-Corp common stock, aligning board compensation with share performance.