Associated Banc-Corp CIO adds shares via ESPP

Terry Lynn Williams, Chief Information Officer of Associated Banc-Corp, reported a routine plan-based purchase of 74.8238 shares of common stock on 2026-07-15.

Accepted by SEC EDGAR 07/16/2026 - 12:48 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Terry Lynn Williams, Chief Information Officer of Associated Banc-Corp, reported a routine plan-based purchase of 74.8238 shares of common stock on 2026-07-15. The shares were bought at $30.6400 per share through the company’s Employee Stock Purchase Plan, bringing Williams’ direct holdings to 24,264.6022 shares.

Insider Trade Summary

Other: 74.8238 shares

Other 1 txn

Insider Williams Terry Lynn

Role Chief Information Officer

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value F1	74.8238	$30.64	$2K

Holdings After Transaction: Common Stock $0.01 Par Value — 24,264.6022 shares (Direct)

Footnotes (1)

1. F1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Key Figures

Shares acquired: 74.8238 shares Purchase price per share: $30.6400 Holdings after transaction: 24,264.6022 shares +1 more

4 metrics

Shares acquired 74.8238 shares Common stock purchased on 2026-07-15 within the Employee Stock Purchase Plan

Purchase price per share $30.6400 Price paid for each share under the Employee Stock Purchase Plan

Holdings after transaction 24,264.6022 shares Total direct common stock ownership by Terry Lynn Williams after the transaction

Transaction date 2026-07-15 Date of Employee Stock Purchase Plan share purchase reported for the CIO

Key Terms

Employee Stock Purchase Plan, par value, non-derivative

3 terms

Employee Stock Purchase Plan financial

"Shares were purchased within the Issuer's Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

par value financial

"Common Stock $0.01 Par Value"

Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.

non-derivative financial

"Transaction reported in non-derivative common stock rather than derivative securities."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Associated Banc-Corp (ASB) disclose for Terry Lynn Williams?

Associated Banc-Corp reported that Chief Information Officer Terry Lynn Williams purchased 74.8238 shares of common stock on 2026-07-15. The shares were acquired at $30.6400 each through the company’s Employee Stock Purchase Plan.

How many Associated Banc-Corp (ASB) shares does Terry Lynn Williams own after this transaction?

Following the reported transaction, Terry Lynn Williams directly owns 24,264.6022 shares of Associated Banc-Corp common stock. This total reflects her holdings after the 74.8238-share Employee Stock Purchase Plan acquisition on 2026-07-15.

At what price were the new Associated Banc-Corp (ASB) shares acquired by the CIO?

The newly acquired Associated Banc-Corp shares were purchased at $30.6400 per share. The transaction involved 74.8238 common shares bought through the company’s Employee Stock Purchase Plan on 2026-07-15.

Was the July 15, 2026 Associated Banc-Corp (ASB) transaction an employee plan purchase?

Yes. The reported 74.8238-share transaction for Associated Banc-Corp common stock was completed within the company’s Employee Stock Purchase Plan, rather than as a discretionary open-market trade, at a price of $30.6400 per share.

What role does Terry Lynn Williams hold at Associated Banc-Corp (ASB) in this Form 4?

Terry Lynn Williams is identified as the Chief Information Officer of Associated Banc-Corp in this insider report. The Form 4 records her plan-based purchase of 74.8238 common shares and resulting direct ownership of 24,264.6022 shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Williams Terry Lynn

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Information Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	07/15/2026		J(1)	V	74.8238	A	$30.64	24,264.6022	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, attorney-in-fact for Terry Lynn Williams	07/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)