Asure Software CFO exercises 75,000 options, disposes 68,255 shares

Rhea-AI Filing Summary

Asure Software (ASUR) CFO John Pence reported insider transactions. On 11/10/2025, he exercised 75,000 stock options at $6.95 per share (code M) and disposed of 68,255 shares at $8.16 (code F) to satisfy the exercise price and taxes, per the footnote. Following these transactions, he beneficially owned 218,672 shares directly. The options were granted on November 10, 2020 and fully vested by the third anniversary.

Insights

Corporate governance analyst

Routine Form 4: option exercise with shares withheld for costs.

John Pence, CFO of Asure Software, exercised 75,000 options at $6.95 on 11/10/2025 (code M). The filing shows a disposition of 68,255 shares at $8.16 (code F), which the footnote states covered the option exercise price and tax liability.

After these transactions, he directly owned 218,672 shares. The option grant dated November 10, 2020 vested on a 1/3 first‑anniversary schedule with monthly vesting thereafter through the third anniversary. This is an administrative insider update; actual market impact depends on broader trading activity.

Insider Trade Summary

Net Buyer: 6,745 shares

Net Buy 3 txns

Insider Pence John F

Role Chief Financial Officer

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (Right to Buy)	75,000	$0.00	$0.00
Exercise	Asure Software, Inc. Common Stock ($0.01 par value)	75,000	$6.95	$521K
Exercise Price or Tax Liability	Asure Software, Inc. Common Stock ($0.01 par value)	68,255	$8.16	$557K

Holdings After Transaction: Employee Stock Option (Right to Buy) — 0 shares (Direct); Asure Software, Inc. Common Stock ($0.01 par value) — 218,672 shares (Direct)

Footnotes (2)

1. F1. These shares represent the payment of exercise price and tax liability associated with the exercise of stock options that were originally granted on November 10, 2020.
2. F2. Represents grant of stock options that vested 1/3rd on the first anniversary of November 10, 2020 (the "Grant Date") and the remaining 2/3rds vested over a period of two years in equal monthly installments with the last such vesting date being the third anniversary of the Grant Date.

FAQ

What insider transaction did ASUR's CFO report?

On 11/10/2025, the CFO exercised 75,000 stock options at $6.95 and disposed of 68,255 shares at $8.16 to cover exercise price and taxes.

How many ASUR shares does the CFO own after the transaction?

Following the reported transactions, the CFO beneficially owned 218,672 shares directly.

What was the purpose of the 68,255-share disposition in ASUR's Form 4?

Per the footnote, these shares represent payment of the exercise price and tax liability tied to the option exercise.

When were the options granted and how did they vest for ASUR's CFO?

The options were granted on November 10, 2020, vesting 1/3 on the first anniversary and the remainder monthly through the third anniversary.

What transaction codes appear in the ASUR Form 4?

Code M for the option exercise of 75,000 shares and code F for the 68,255-share disposition related to exercise price and taxes.

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Accepted by SEC EDGAR 11/12/2025 - 05:14 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pence John F

(Last) (First) (Middle)

C/O ASURE SOFTWARE, INC.

405 COLORADO STREET, SUITE 1800

(Street)

AUSTIN TX 78701

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASURE SOFTWARE INC [ ASUR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
11/10/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Asure Software, Inc. Common Stock ($0.01 par value)	11/10/2025		M		75,000	A	$6.95	286,927	D
Asure Software, Inc. Common Stock ($0.01 par value)	11/10/2025		F(1)		68,255	D	$8.16	218,672	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$6.95	11/10/2025		M			75,000	(2)	11/10/2025	Asure Software, Inc. Common Stock ($0.01 par value)	75,000	$0	0	D

Explanation of Responses:

1. These shares represent the payment of exercise price and tax liability associated with the exercise of stock options that were originally granted on November 10, 2020.

2. Represents grant of stock options that vested 1/3rd on the first anniversary of November 10, 2020 (the "Grant Date") and the remaining 2/3rds vested over a period of two years in equal monthly installments with the last such vesting date being the third anniversary of the Grant Date.

Remarks:

	/s/ John Pence	11/12/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.