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Asure Software Insider Activity: Goldstein Boosts Stake After Option Exercise

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Asure Software, Inc. (NASDAQ: ASUR) – Form 4 filing dated 18 Jun 2025 details insider activity by Chief Revenue Officer Eyal Goldstein.

  • On 16 Jun 2025, Goldstein exercised 16,141 employee stock options at an exercise price of $6.43 (transaction code “M”).
  • To cover associated taxes, 12,801 shares were withheld by the issuer at a market price of $9.76 (transaction code “F”).
  • Net result is an incremental ownership of approximately 3,340 common shares, lifting Goldstein’s direct holdings to 336,674 shares.
  • The underlying option grant was originally issued on 30 Jun 2020 and fully vested by 30 Jun 2023.

The transactions are routine for option exercises and tax withholding and do not involve open-market buying or selling. No derivative positions remain from this grant.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Routine option exercise; minor net share increase; neutral valuation impact.

The CRO’s exercise adds roughly 3.3 k shares to his stake, signaling continued alignment with shareholders but no meaningful change to insider ownership percentage or float. Because shares were withheld for taxes, there is no open-market pressure. The transaction price ($6.43) is well below the recent market price (~$9.76), reflecting historical grant terms rather than current sentiment. Overall, this is standard executive compensation activity with negligible effect on ASUR’s financial outlook or liquidity.

TL;DR: Compliance-driven filing; insider retains large stake; governance status quo.

Goldstein remains a significant insider with >330 k shares, maintaining a notable vested interest in the company’s performance. The 10b5-1(c) checkbox was not marked, so the exercise appears discretionary, yet the absence of market sales mitigates potential signaling risk. There are no red flags regarding disclosure or timing. From a governance perspective, this event is typical and non-impactful.

Insider Goldstein Eyal
Role Chief Revenue Officer
Type Security Shares Price Value
Exercise Employee Stock Option (Right to Buy) 16,141 $0.00 --
Exercise Asure Software, Inc. Common Stock ($0.01 par value) 16,141 $6.43 $104K
Tax Withholding Asure Software, Inc. Common Stock ($0.01 par value) 12,801 $9.76 $125K
Holdings After Transaction: Employee Stock Option (Right to Buy) — 0 shares (Direct); Asure Software, Inc. Common Stock ($0.01 par value) — 349,475 shares (Direct)
Footnotes (1)
  1. These shares represent the payment of exercise price and tax liability associated with the exercise of stock options that were originally granted on June 30, 2020. Represents grant of stock options that vested 1/3rd on the first anniversary of the grant date of June 30, 2020 (the "Grant Date"), and the remaining 2/3rds vested over a period of two years in equal monthly installments with the last such vesting date being the third anniversary of the Grant Date.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Goldstein Eyal
(Last) (First) (Middle)
C/O ASURE SOFTWARE, INC.
405 COLORADO STREET, SUITE 1800
(Street)
AUSTIN TX 78701
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ASURE SOFTWARE INC [ ASUR ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Revenue Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Asure Software, Inc. Common Stock ($0.01 par value) 06/16/2025 M 16,141 A $6.43 349,475 D
Asure Software, Inc. Common Stock ($0.01 par value) 06/16/2025 F(1) 12,801 D $9.76 336,674 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) $6.43 06/16/2025 M 16,141 (2) 06/30/2025 Asure Software, Inc. Common Stock ($0.01 par value) 16,141 $0 0 D
Explanation of Responses:
1. These shares represent the payment of exercise price and tax liability associated with the exercise of stock options that were originally granted on June 30, 2020.
2. Represents grant of stock options that vested 1/3rd on the first anniversary of the grant date of June 30, 2020 (the "Grant Date"), and the remaining 2/3rds vested over a period of two years in equal monthly installments with the last such vesting date being the third anniversary of the Grant Date.
Remarks:
/s/ Eyal Goldstein 06/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many Asure Software (ASUR) options did the CRO exercise?

Eyal Goldstein exercised 16,141 stock options on 16 Jun 2025 at an exercise price of $6.43.

What is the CRO's current share ownership after the Form 4 transactions?

Following the transactions, the CRO directly owns 336,674 ASUR common shares.

Were any ASUR shares sold on the open market in this filing?

No. Shares were withheld by the issuer to cover taxes; no open-market sales occurred.

What does transaction code “F” signify in ASUR's Form 4?

Code “F” indicates shares withheld to satisfy tax obligations related to an option exercise.

When were the stock options originally granted to the CRO?

The options were granted on 30 Jun 2020 and fully vested by 30 Jun 2023.