Autohome director proposes $182K share sale

The securities are identified as acquired under Autohome's share incentive plan, with Citigroup Global Markets named in the broker information.

Rhea-AI Filing Summary

Autohome Inc. (ATHM) director Long Quan gave notice of a proposed sale of 8,600 ADSs, with an aggregate market value of $182,320. The reported value is based on a stated closing price of $21.20. The securities are identified as acquired under Autohome's share incentive plan, and Citigroup Global Markets is named in the broker information.

Key Figures

ADSs in proposed sale: 8,600 ADSs Aggregate market value: $182,320 Closing price: $21.20

3 metrics

ADSs in proposed sale 8,600 ADSs Proposed sale in Long Quan's notice

Aggregate market value $182,320 Reported value of the securities to be sold

Closing price $21.20 Price cited as the basis for the reported aggregate market value

Key Terms

ADS, share incentive plan, Rule 144

3 terms

ADS financial

"ADS"

Ads are paid promotional messages a company places across media — online, on TV, in print, or on social platforms — to attract customers, explain products, or shape public perception. For investors, ads matter because they drive sales growth, affect how much a company must spend to win customers, and influence brand strength and long-term value. Ads can also create regulatory or reputational risk if claims are misleading, which can affect profits and stock price.

share incentive plan financial

"acquired stock under company share incentive plan"

A share incentive plan is a company program that gives employees or directors the chance to receive or buy company shares, often after staying with the firm or meeting performance goals. It matters to investors because it’s like giving workers a slice of the company pie to boost performance and loyalty, but issuing those slices can reduce each existing owner’s portion and change metrics such as earnings per share and share count.

Rule 144 regulatory

"paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many ADSs does Long Quan plan to sell in the Autohome (ATHM) notice?

Long Quan, a director of Autohome (ATHM), gave notice of a proposed sale of 8,600 ADSs. The notice lists an aggregate market value of $182,320, based on a stated closing price of $21.20.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/30/2026 - 07:24 AM Accepted by SEC EDGAR 09/30/2026 - 07:24 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001975515
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Autohome Inc.
SEC File Number	001-36222
Address of Issuer	18TH FLOOR TOWER B, CEC PLAZA 3 Dan Ling Street, Haidian District BEIJING CHINA 100080
Phone	8610 5985 7001
Name of Person for Whose Account the Securities are To Be Sold	Long Quan
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
ADS	CITIGROUP GLOBAL MARKETS 390 GREENWICH ST NEW YORK NY 10013	8600	182320.00	456714843	09/30/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
ADS	09/30/2026	ACQUIRED STOCK UNDER COMPANY SHARE INCENTIVE PLAN	AUTOHOME INC			8600	09/30/2026	NA

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	SECTION 3 D BASED ON CLOSING PRICE SEP 29 OF 21.20. UNDER SECURITIES TO BE SOLD DATE AND NATURE OF PAYMENT NA. SECTION 3 E SHARES OR OTHER UNITS OUTSTANDING BASED ON ORDINARY SHARES
Date of Notice	09/30/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	CONFORMED SIGNATURE ON FILE
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)