Atlanticus sells MERCURY brand rights for $27.5M

The sale leaves the associated consumer credit card receivables with Atlanticus while preserving specified, time-limited rights to use the MERCURY brand.

Filing Impact

(Moderate)

Filing Sentiment

(Neutral)How Sentiment works

Sentiment and the balance of points

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Form Type

8-K

Rhea-AI Filing Summary

Atlanticus Holdings Corporation, through subsidiary Mercury Financial, LLC, completed the sale and assignment of the MERCURY word mark and certain related intellectual property rights to an unaffiliated third party on September 30, 2026, for $27.5 million in cash. The sale did not include the associated consumer credit card receivables, which remain with Atlanticus. The purchaser granted Mercury Financial a non-exclusive, royalty-free license to solicit new credit card consumers using the brand on behalf of its bank partner for 12 months following the sale. For up to five additional years thereafter, Mercury Financial may use the brand to service legacy accounts and meet continuing operational, legal and regulatory obligations.

1 point · 0 major

How this balance works

Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.

It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.

Rhea-AI Sentiment measures something else, the tone of the wording.

How the balance works How Sentiment works

0 major · 0 points

How the balance works

Positive

Moderate pointMERCURY intellectual property sale totaled $27.5 million in cash. 2% of market cap

Negative

None.

8-K Event Classification

Item 8.01 — Other Events

1 item

Item 8.01 Other Events Other

Voluntary disclosure of events the company deems important to shareholders but not covered by other items.

Key Figures

Sale price: $27.5 million in cash Consumer-solicitation license period: 12 months Legacy brand-use period: Up to five additional years

3 metrics

Sale price $27.5 million in cash MERCURY word mark and certain related intellectual property rights

Consumer-solicitation license period 12 months Following the sale

Legacy brand-use period Up to five additional years Following the 12-month license period

Key Terms

MERCURY word mark, consumer credit card receivables, non-exclusive, royalty-free license

3 terms

MERCURY word mark technical

"sale and assignment of the MERCURY word mark"

consumer credit card receivables financial

"underlying consumer credit card receivables"

non-exclusive, royalty-free license technical

"a non-exclusive, royalty-free license"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What was the sale price for ATLC's MERCURY mark?

Atlanticus, through Mercury Financial, sold and assigned the MERCURY word mark and certain related intellectual property rights for $27.5 million in cash.

Did ATLC sell the Mercury credit card receivables too?

No. The sale excluded the underlying consumer credit card receivables associated with the MERCURY-branded program, and those receivables remain with Atlanticus.

How long can Mercury Financial use the MERCURY brand after ATLC's sale?

Mercury Financial may use the brand under a non-exclusive, royalty-free license to solicit new credit card consumers on behalf of its bank partner for 12 months following the sale. For up to five additional years, it may use the brand to service legacy accounts and satisfy continuing operational, legal and regulatory obligations.

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Available on EDGAR 10/06/2026 - 04:06 PM Accepted by SEC EDGAR 10/06/2026 - 04:05 PM

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

____________________________

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): October 6, 2026

Atlanticus Holdings Corporation

(Exact name of registrant as specified in its charter)

Georgia		000-53717		58-2336689
(State or other jurisdiction of incorporation)		(Commission File Number)		(I.R.S. Employer Identification No.)

Five Concourse Parkway, Suite 300, Atlanta, Georgia 30328

(Address of principal executive offices)

Registrant’s telephone number, including area code: 770-828-2000

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of class	Trading Symbol	Name of exchange on which registered
Common stock, no par value	ATLC	Nasdaq Global Select Market

7.625% Series B Cumulative Perpetual Preferred Stock, no par value	ATLCP	Nasdaq Global Select Market

6.125% Senior Notes due 2026	ATLCL	Nasdaq Global Select Market

9.25% Senior Notes due 2029	ATLCZ	Nasdaq Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 8.01. Other Events.

On September 30, 2026, Atlanticus Holdings Corporation (the “Company”), through its subsidiary Mercury Financial, LLC, completed the sale and assignment of the MERCURY word mark and certain related intellectual property rights to an unaffiliated third party for $27.5 million in cash. The transaction did not include the underlying consumer credit card receivables associated with the MERCURY-branded program, which remain with the Company.

As part of the transaction, the purchaser granted Mercury Financial a non-exclusive, royalty-free license to, on behalf of its bank partner, solicit new credit card consumers using the MERCURY mark and related intellectual property. This royalty-free license continues for a period of 12 months following the sale. Thereafter, for a period of up to five additional years, Mercury Financial may continue to use the brand to service legacy accounts and satisfy continuing operational, legal and regulatory obligations.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	ATLANTICUS HOLDINGS CORPORATION


Date: October 6, 2026	By:	/s/ William R. McCamey
		Name: William R. McCamey
		Title: Chief Financial Officer

Source: View Original Filing on SEC EDGAR

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