STOCK TITAN

Mission Produce (AVO) CFO sells 5,000 shares in open-market trade

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Mission Produce, Inc. reported that its Chief Financial Officer, Bryan E. Giles, sold 5,000 shares of common stock in an open-market transaction. The shares were sold at an average weighted price of about $12.13 per share, based on trades between $12.13 and $12.14.

After this sale, Giles directly holds 146,931 shares of Mission Produce common stock. The filing notes that the reported price is an average and that full trade details, including exact share amounts at each price, are available upon request.

Positive

  • None.

Negative

  • None.
Insider Giles Bryan E
Role CHIEF FINANCIAL OFFICER
Sold 5,000 shs ($61K)
Type Security Shares Price Value
Sale COMMON STOCK 5,000 $12.13 $61K
Holdings After Transaction: COMMON STOCK — 146,931 shares (Direct, null)
Footnotes (1)
  1. [object Object]
Shares sold 5,000 shares Open-market sale of Mission Produce common stock
Average sale price $12.13 per share Weighted average price for multiple transactions
Shares held after sale 146,931 shares Direct holdings of CFO following the transaction
Price range of trades $12.13–$12.14 per share Range of prices for individual sale transactions
open-market sale financial
"The shares were sold in an open-market sale of common stock."
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average price financial
"The price reported is the average weighted price for multiple trades."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Form 4 regulatory
"Mission Produce reported the transaction in a Form 4 insider filing."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Giles Bryan E

(Last)(First)(Middle)
C/O MISSION PRODUCE, INC.
2710 CAMINO DEL SOL

(Street)
OXNARD CALIFORNIA 93030

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Mission Produce, Inc. [ AVO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CHIEF FINANCIAL OFFICER
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/29/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
COMMON STOCK06/29/2026S5,000D$12.13(1)146,931D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The price reported is the average weighted price. The shares were sold in multiple transactions at prices ranging from $12.13 and 12.14, inclusive. The reporting person undertakes to provide to the SEC, the Issuer and any security holder, the full information regarding the number of shares and the prices at which the shares were sold.
Remarks:
/s/ Joanne Wu, Attorney-in-Fact for Bryan E. Giles06/29/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Mission Produce (AVO) disclose in this Form 4?

Mission Produce reported that CFO Bryan E. Giles sold 5,000 shares of common stock. The sale was an open-market transaction at an average price of about $12.13 per share, based on multiple trades between $12.13 and $12.14.

At what price did the Mission Produce (AVO) CFO sell his shares?

The CFO sold 5,000 Mission Produce shares at a weighted average price of $12.13. According to the filing, the trades occurred in multiple transactions at prices ranging from $12.13 to $12.14 per share, with detailed breakdowns available upon request.

How many Mission Produce (AVO) shares does the CFO hold after this sale?

After the reported transaction, Mission Produce’s CFO directly holds 146,931 shares of common stock. This figure reflects his position following the 5,000-share open-market sale disclosed in the Form 4, providing context on his remaining equity stake.

Was the Mission Produce (AVO) CFO’s sale a market transaction?

Yes. The Form 4 identifies the CFO’s 5,000-share disposition as an open-market sale of common stock. The reported price is a weighted average for multiple trades executed between $12.13 and $12.14 per share during the transaction date.

Does the Mission Produce (AVO) Form 4 mention a weighted average price?

The filing states that the reported sale price is a weighted average of multiple trades. Shares were sold in separate transactions at prices ranging from $12.13 to $12.14, with the insider offering to provide full trade details on request.