Mission Produce chair sells 35K shares at $12.54
Mission Produce’s Executive Chairman reported net open-market sales totaling 35,562 shares through affiliated entities and trusts.
Rhea-AI Filing Summary
Mission Produce, Inc. (AVO) insider Stephen J. Barnard, Executive Chairman, reported net sales of company common stock on September 18, 2026. An entity associated with him, Barnard Properties, LLC, sold 35,062 shares at a weighted average price of $12.54 per share and now holds no shares. In a separate transaction, the Stephen J. Barnard GT Trust sold 500 shares at $13.00 per share and holds 1,749,517 shares afterward. Additional reported positions include 1,753,075 shares held by the Shelly R. Barnard GT Trust and 287,459 shares held directly. Mr. Barnard disclaims beneficial ownership of the indirect holdings except to the extent of his pecuniary interest, and no Rule 10b5-1 trading plan is reported.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 35,562 shares
Net Sell
4 txns
Insider
Barnard Stephen J
Role
Executive Chairman
Sold
35,562 shs ($446K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | COMMON STOCK F1, F2 | 35,062 | $12.54 | $440K |
| Sale | COMMON STOCK F3 | 500 | $13.00 | $7K |
| holding | COMMON STOCK F3 | -- | -- | -- |
| holding | COMMON STOCK | -- | -- | -- |
Holdings After Transaction:
COMMON STOCK — 0 shares (Indirect, BARNARD PROPERTIES, LLC);
COMMON STOCK — 1,749,517 shares (Indirect, STEPHEN J. BARNARD GT TRUST);
COMMON STOCK — 1,753,075 shares (Indirect, SHELLY R. BARNARD GT TRUST);
COMMON STOCK — 287,459 shares (Direct)
Footnotes (3)
- F1. The price reported is the average weighted price. The shares were sold in multiple transactions at prices ranging from $12.52 to $12.61, inclusive. The reporting person undertakes to provide to the SEC, the Issuer and any security holder, the full information regarding the number of shares and the prices at which the shares were sold.
- F2. Mr. Barnard disclaims beneficial ownership of these shares, except to the extent of his pecuniary interest.
- F3. Mr. Barnard and his spouse are co-trustees with shared power to vote and dispose of the shares. Mr. Barnard disclaims beneficial ownership of these shares, except to the extent of his pecuniary interest.
Key Figures
Shares sold by Barnard Properties, LLC: 35,062 shares
Weighted average sale price: $12.54 per share
Price range for weighted-average sale: $12.52–$12.61 per share
+5 more
8 metrics
Shares sold by Barnard Properties, LLC
35,062 shares
Sale of Mission Produce common stock on September 18, 2026
Weighted average sale price
$12.54 per share
35,062-share sale; individual trades between $12.52 and $12.61
Price range for weighted-average sale
$12.52–$12.61 per share
Range of prices for 35,062 shares sold
Shares sold by Stephen J. Barnard GT Trust
500 shares
Sale of Mission Produce common stock on September 18, 2026
Sale price for trust transaction
$13.00 per share
500-share sale by Stephen J. Barnard GT Trust
Total net shares sold
35,562 shares
Net sell direction across reported transactions
Shares held by Stephen J. Barnard GT Trust after sale
1,749,517 shares
Indirect ownership after September 18, 2026 transactions
Direct shares held by Stephen J. Barnard
287,459 shares
Direct ownership position reported as of September 18, 2026
Key Terms
Executive Chairman, weighted average price, pecuniary interest, beneficial ownership, +1 more
5 terms
Executive Chairman financial
"Stephen J. Barnard, Executive Chairman, reported transactions in common stock"
An executive chairman is the board leader who also takes an active role in running the company, combining oversight of the board with hands-on involvement in strategy and major decisions. For investors, this matters because it concentrates influence in one person—like a team captain who both sets the game plan and plays on the field—so their judgment can speed decisions but also increases governance and succession risk that can affect stock value.
weighted average price financial
"The price reported is the average weighted price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
pecuniary interest financial
"disclaims beneficial ownership of these shares, except to the extent of his pecuniary interest"
beneficial ownership financial
"Mr. Barnard disclaims beneficial ownership of these shares"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
open market or private transaction financial
"Sale in open market or private transaction"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did AVO’s Executive Chairman report on September 18, 2026?
Stephen J. Barnard reported two sales of Mission Produce common stock on September 18, 2026: 35,062 shares by Barnard Properties, LLC and 500 shares by the Stephen J. Barnard GT Trust, both described as sales in open market or private transactions.
Were these AVO insider sales made under a Rule 10b5-1 trading plan?
No. The document-level Rule 10b5-1 checkbox is not marked, and there is no footnote stating that the transactions were made pursuant to a Rule 10b5-1 trading plan.
AI-generated analysis. How Rhea-AI works. Not financial advice.
