BAIDF Insider Sale Filed: 5,000 ADSs to be Sold via Citigroup

Rhea-AI Filing Summary

Baidu, Inc. (BAIDF) filed a Form 144 reporting a proposed sale of 5,000 American Depository Shares through Citigroup Global Markets on the NASDAQ with an approximate sale date of 09/26/2025. The filing states the aggregate market value of the shares to be sold is $664,600.00 and notes 2,730,000,000 shares outstanding. The shares were acquired and vested on 09/26/2025 as restricted shares granted under the company’s 2008 and 2018 Share Incentive Plans, and payment for the acquisition was in cash. The filer certifies they are not aware of any undisclosed material adverse information about the issuer.

Insights

Securities Analyst

TL;DR: Small executive share sale; likely immaterial to company valuation.

The filing documents a transacted block of 5,000 ADSs valued at $664,600. Against 2.73 billion shares outstanding, this amount represents an immaterial quantity and is unlikely to affect market liquidity or capital structure. The shares originated from vested restricted awards under existing incentive plans, indicating the sale is a routine disposition of compensation-related equity rather than a financing or corporate change.

Corporate Governance Expert

TL;DR: Standard compliance filing; includes certification about absence of undisclosed material information.

The Form 144 follows Rule 144 disclosure for proposed insider sales and includes the required representation that the seller knows of no undisclosed material adverse information. The transaction appears to arise from vested restricted shares issued under long-standing incentive plans, suggesting this is a routine insider liquidity event rather than a governance red flag.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
American Depository Shares	Citigroup Global Markets 390 Greenwich St New York NY 10013	5000	664600.00	2730000000	09/26/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
American Depository Shares	09/26/2025	Vesting restricted shares granted under the company's 2008 Share Incentive plan and 2018 Share Incentive plan	Baidu, Inc.			5000	09/26/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did Baidu (BAIDF) report on Form 144?

The filing reports a proposed sale of 5,000 American Depository Shares through Citigroup Global Markets with approximate sale date 09/26/2025.

How much are the shares worth in the Baidu Form 144?

The aggregate market value reported is $664,600.00 for the 5,000 ADSs.

Where did the shares come from according to the filing?

The shares vested on 09/26/2025 as restricted shares granted under Baidu’s 2008 and 2018 Share Incentive Plans.

Which broker is handling the proposed sale in the Form 144?

The broker named is Citigroup Global Markets, 390 Greenwich St, New York, NY 10013.

Does the filer claim any undisclosed material information about Baidu?

By signing the form the person represents they do not know any material adverse information about the issuer that has not been publicly disclosed.