STOCK TITAN

Robin Li details Baidu (BAIDF) holdings, options and Class B stake

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
3

Rhea-AI Filing Summary

Baidu, Inc. filed a Form 3 showing Robin Yanhong Li’s initial ownership position, including direct holdings of Class A ordinary shares and substantial indirect holdings through Handsome Reward Limited, a British Virgin Islands company wholly owned by him. Certain Class A shares are held in the form of American depositary shares, with each ADS representing eight Class A ordinary shares.

The filing lists stock options held indirectly that are fully vested and exercisable for 724,800 Class A shares at an exercise price of US$21.888 per share and 469,120 Class A shares at US$23.251 per share. It also discloses several blocks of restricted Class A shares held indirectly that vest in equal annual installments over 2-, 3- and 4‑year periods starting on August 9, 2026, August 8, 2026 and August 7, 2026, contingent on continued service. In addition, Handsome Reward Limited holds 439,200,000 Class B ordinary shares, highlighting Li’s significant indirect stake and voting influence.

Positive

  • None.

Negative

  • None.
Insider Li Yanhong Robin
Role See Remarks
Type Security Shares Price Value
holding Stock Option (Right to Buy) -- -- --
holding Stock Option (Right to Buy) -- -- --
holding Restricted Shares -- -- --
holding Restricted Shares -- -- --
holding Restricted Shares -- -- --
holding Class A ordinary shares -- -- --
holding Class B ordinary shares -- -- --
holding Class A ordinary shares -- -- --
holding Class A ordinary shares -- -- --
Holdings After Transaction: Stock Option (Right to Buy) — 724,800 shares (Indirect, By Handsome Reward Limited); Restricted Shares — 684,200 shares (Indirect, By Handsome Reward Limited); Class A ordinary shares — 3,013,200 shares (Direct); Class B ordinary shares — 439,200,000 shares (Indirect, By Handsome Reward Limited); Class A ordinary shares — 8,614,416 shares (Indirect, By Handsome Reward Limited)
Footnotes (1)
  1. The Class A ordinary shares are held in the form of American depositary shares. Each American depositary share represents eight Class A ordinary shares. Handsome Reward Limited is a British Virgin Islands company wholly owned by Mr. Robin Yanhong Li. Represents stock options to purchase 724,800 Class A ordinary shares at an exercise price of US$21.888 per Class A ordinary share (equivalent to US$175.1 per ADS). The stock options are fully vested and exercisable as of the date of this form. Represents stock options to purchase 469,120 Class A ordinary shares at an exercise price of US$23.251 per Class A ordinary share (equivalent to US$186.01 per ADS). The stock options are fully vested and exercisable as of the date of this form. The restricted shares vest per annum in two equal installments over a 2-year period, starting from August 9, 2026, subject to the reporting person's continued service through the applicable vesting date. The restricted shares do not have an expiration date. The restricted shares vest per annum in three equal installments over a 3-year period, starting from August 8, 2026, subject to the reporting person's continued service through the applicable vesting date. The restricted shares do not have an expiration date. The restricted shares vest per annum in four equal installments over a 4-year period, starting from August 7, 2026, subject to the reporting person's continued service through the applicable vesting date. The restricted shares do not have an expiration date.
SEC Form 3
FORM 3UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0104
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hours per response:0.5
1. Name and Address of Reporting Person*
Li Yanhong Robin

(Last)(First)(Middle)
NO. 10 SHANGDI 10TH STREET

(Street)
BEIJINGCHINA100085

(City)(State)(Zip)

CHINA

(Country)
2. Date of Event Requiring Statement (Month/Day/Year)
03/18/2026
3. Issuer Name and Ticker or Trading Symbol
Baidu, Inc. [ BIDU ]
3a. Foreign Trading Symbol
5. If Amendment, Date of Original Filed (Month/Day/Year)
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
See Remarks
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A ordinary shares3,013,200D
Class B ordinary shares439,200,000IBy Handsome Reward Limited(2)
Class A ordinary shares(1)3,530,768D
Class A ordinary shares(1)8,614,416IBy Handsome Reward Limited(2)
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year)3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy) (3)10/27/2026Class A ordinary shares724,800$21.888(3)IBy Handsome Reward Limited(2)
Stock Option (Right to Buy) (4)02/22/2027Class A ordinary shares469,120$23.251(4)IBy Handsome Reward Limited(2)
Restricted Shares (5) (5)Class A ordinary shares684,200(5)IBy Handsome Reward Limited(2)
Restricted Shares (6) (6)Class A ordinary shares1,532,432(6)IBy Handsome Reward Limited(2)
Restricted Shares (7) (7)Class A ordinary shares2,108,824(7)IBy Handsome Reward Limited(2)
Explanation of Responses:
1. The Class A ordinary shares are held in the form of American depositary shares. Each American depositary share represents eight Class A ordinary shares.
2. Handsome Reward Limited is a British Virgin Islands company wholly owned by Mr. Robin Yanhong Li.
3. Represents stock options to purchase 724,800 Class A ordinary shares at an exercise price of US$21.888 per Class A ordinary share (equivalent to US$175.1 per ADS). The stock options are fully vested and exercisable as of the date of this form.
4. Represents stock options to purchase 469,120 Class A ordinary shares at an exercise price of US$23.251 per Class A ordinary share (equivalent to US$186.01 per ADS). The stock options are fully vested and exercisable as of the date of this form.
5. The restricted shares vest per annum in two equal installments over a 2-year period, starting from August 9, 2026, subject to the reporting person's continued service through the applicable vesting date. The restricted shares do not have an expiration date.
6. The restricted shares vest per annum in three equal installments over a 3-year period, starting from August 8, 2026, subject to the reporting person's continued service through the applicable vesting date. The restricted shares do not have an expiration date.
7. The restricted shares vest per annum in four equal installments over a 4-year period, starting from August 7, 2026, subject to the reporting person's continued service through the applicable vesting date. The restricted shares do not have an expiration date.
Remarks:
Chairman of Board of Directors, Chief Executive Officer *Ms. Melissa Ma, Mr. Robin Yanhong Li's wife, holds shares in her personal capacity 3,465,992 Class A ordinary shares, including in the form of American depositary shares, and 84,720,000 Class B ordinary shares as of the date of this form. Mr. Robin Yanhong Li disclaims beneficial ownership of all of such shares.
/s/ Yanhong Robin Li03/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)

FAQ

What does Baidu (BAIDF) founder Robin Li’s Form 3 filing show?

The Form 3 shows Robin Li’s initial ownership in Baidu, including direct Class A share holdings, large indirect Class B holdings via Handsome Reward Limited, fully vested stock options and multiple restricted share awards that vest between 2026 and later years, subject to his continued service.

How many Baidu Class B shares does Robin Li hold indirectly?

The filing reports 439,200,000 Baidu Class B ordinary shares held indirectly through Handsome Reward Limited. This large Class B position, combined with other holdings, underscores Robin Li’s significant economic interest and potential voting influence in Baidu’s overall capital structure.

What stock options are reported for Robin Li in Baidu’s Form 3?

The Form 3 lists fully vested stock options to purchase 724,800 Class A ordinary shares at US$21.888 per share and 469,120 Class A ordinary shares at US$23.251 per share. Both option grants are currently exercisable and are held indirectly through Handsome Reward Limited.

How do Baidu ADSs relate to Class A ordinary shares in this filing?

The filing explains that certain Class A ordinary shares are held as American depositary shares, with each ADS representing eight Class A ordinary shares. This ratio helps investors translate Robin Li’s reported Class A stake into the number of ADSs corresponding to those underlying shares.

What restricted share awards for Baidu Class A stock does Robin Li hold?

Robin Li indirectly holds several restricted Class A share awards through Handsome Reward Limited. These restricted shares vest in equal annual installments over 2, 3 and 4 years, starting on various dates in August 2026, and require his continued service through each applicable vesting date.

Does Baidu’s Form 3 show any recent buying or selling by Robin Li?

The Form 3 functions as an initial ownership report and lists holdings, not new trades. The transaction summary shows no recorded buys, sells, exercises, gifts or tax withholdings, indicating the filing is focused on disclosing Robin Li’s existing Baidu equity position and derivative awards.