[8-K] BARK, Inc. Reports Material Event

Rhea-AI Filing Summary

BARK, Inc. announced on September 3, 2025 the promotion of Michael Black to President, Core Business. In this role, Black will lead the company’s direct-to-consumer and commerce segments and work with the leadership team to expand BARK’s reach and deepen connections with dog families. Matt Meeker, Co-Founder and Chief Executive Officer, will continue to oversee the company’s long-term strategic vision, including its services business and future growth initiatives. The press release announcing the promotion is attached as Exhibit 99.1 and is incorporated by reference into this Current Report on Form 8-K.

Positive

• Named operational leader: Michael Black appointed President, Core Business to lead direct-to-consumer and commerce segments, providing clear operational responsibility.
• Strategic continuity: CEO Matt Meeker will continue to oversee long-term strategic vision and services expansion, maintaining executive-level continuity.

Negative

• None.

Insights

Corporate Governance Expert

TL;DR: Routine executive promotion clarifies operating leadership while preserving CEO strategic oversight.

This item discloses a management appointment focused on the company’s core direct-to-consumer and commerce operations. The promotion centralizes day-to-day commercial leadership under Michael Black, which can improve operational accountability and execution. The filing explicitly states the CEO, Matt Meeker, will retain responsibility for long-term strategy and expansion of the services business, indicating continuity at the top. There are no disclosed changes to compensation, reporting structure beyond the role description, or other material transactions in this 8-K.

Operating/Industry Analyst

TL;DR: Leadership adjustment targets growth in core channels without altering strategic control.

The disclosure is concise and limited to a promotional announcement. Assigning responsibility for direct-to-consumer and commerce to a named executive signals management’s intent to prioritize those channels operationally. The CEO’s continued oversight of strategy and services suggests the promotion is organizational rather than signaling a strategic pivot. No financial impacts, targets, or operational metrics are provided in the filing.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date Earliest Event Reported):

September 03, 2025

BARK, Inc.

(Exact name of registrant as specified in its charter)

Delaware

001-39691

85-1872418

(State or Other Jurisdiction of Incorporation)

(Commission File Number)

(IRS Employer Identification No.)

120 Broadway, Floor 12 New York, NY

10271 (Zip Code)

(Address of Principal Executive Offices)

(855) 501-2275

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐			Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐			Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐			Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐			Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e- 4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of each exchange on which registered

Common Stock, par value $0.0001

BARK

New York Stock Exchange

Warrants, each warrant exercisable for one share of Common Stock at an exercise price of $11.50 per share

BARK WS

New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01    Regulation FD Disclosure.

On September 3, 2025, BARK, Inc. (the “Company”) announced the promotion of Michael Black to President, Core Business. In this role, Black will lead the Company’s core direct-to-consumer and commerce segments, working closely with the leadership team to continue expanding the Company's reach and deepening its connection with dog families. Matt Meeker, Co-Founder and Chief Executive Officer of BARK, will continue to oversee the Company’s long-term strategic vision, including expanding its services business and advancing future growth initiatives.

A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

The information contained in this Item 7.01 and in the accompanying Exhibit 99.1 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing, unless expressly incorporated by specific reference in such filing.

Item 9.01    Financial Statements and Exhibits

(d) Exhibits

Exhibit No.						Description
99.1						Press release dated as of September 03, 2025
104						Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

BARK, Inc.
By:			/s/ Allison Koehler
			Name: Allison Koehler
			Title: Chief Legal Officer

Date: September 03, 2025

FAQ

What change did BARK (BARK) disclose in this 8-K?

The company announced the promotion of Michael Black to President, Core Business to lead direct-to-consumer and commerce segments.

Will CEO Matt Meeker remain in his role according to the filing?

Yes. The filing states Matt Meeker will continue to oversee the company’s long-term strategic vision and services business.

Does the 8-K include financial impacts or compensation details for the promotion?

No. The filing does not disclose any financial impacts, compensation changes, or performance targets related to the promotion.

Where can I find the company press release mentioned in the 8-K?

The press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated by reference.

Is this promotion described as a material change in the 8-K?

The 8-K reports the promotion as an Item 7.01 disclosure; it does not provide further commentary on materiality beyond the filing itself.