STOCK TITAN

[Form 4] BEST BUY CO INC Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Negative)
Form Type
4
Rhea-AI Filing Summary

Best Buy (BBY) insider activity: The Chairman Emeritus reported open‑market sales executed under a Rule 10b5-1 trading plan established on April 7, 2025. On 10/29/2025, the reporting person sold 62,834 shares at a weighted average price of $84.1412, leaving 11,526,464 shares held indirectly as trustee for a revocable trust. On 10/30/2025, an additional 74,553 shares were sold at a weighted average price of $84.3077, leaving 11,451,911 shares in that trust.

Other indirect holdings disclosed include 72,150.515 shares in a 401(k), 2,061 shares in an IRA, 702,903 shares via a limited partnership, 1,153,938 in a spousal GRAT, 436 held by spouse, and 172,831 in a spouse irrevocable trust.

Best Buy (BBY) insider activity: Il Presidente Emerito ha riportato vendite sul mercato aperto eseguite nell'ambito di un piano di trading Rule 10b5-1 istituito il 7 aprile 2025. Il 29/10/2025, la persona di riferimento ha venduto 62.834 azioni a un prezzo medio ponderato di 84,1412 $, rimanendo indirettamente titolare tramite trustee di un trust revocabile per 11.526.464 azioni. Il 30/10/2025, ulteriori 74.553 azioni sono state vendute a un prezzo medio ponderato di 84,3077 $, lasciando 11.451.911 azioni in quel trust.

Altre partecipazioni indirette indicate includono 72.150,515 azioni in un 401(k), 2.061 azioni in un IRA, 702.903 azioni tramite una partnership limitata, 1.153.938 in un GRAT coniugale, 436 detenute dal coniuge, e 172.831 in un trust irrevocabile del coniuge.

Actividad de insiders de Best Buy (BBY): El Presidente Emérito informó ventas en el mercado abierto realizadas bajo un plan de negociación Rule 10b5-1 establecido el 7 de abril de 2025. El 29/10/2025, la persona reportante vendió 62.834 acciones a un precio medio ponderado de 84,1412 $, quedando indirectamente 11.526.464 acciones en fideicomiso revocable como fiduciario. El 30/10/2025, se vendieron 74.553 acciones adicionales a un precio medio ponderado de 84,3077 $, dejando 11.451.911 acciones en ese fideicomiso.

Otras participaciones indirectas divulgadas incluyen 72.150,515 acciones en un 401(k), 2.061 acciones en una IRA, 702.903 acciones a través de una sociedad limitada, 1.153.938 en una GRAT conyugal, 436 en poder del cónyuge y 172.831 en un fideicomiso irrevocable del cónyuge.

Best Buy(BBY) 내부자 활동: 회장 명예직자가 2025년 4월 7일에 설정된 Rule 10b5-1 거래 계획 하에 실행된 공개시장 매도를 보고했습니다. 2025년 10월 29일 보고자는 가중평균가 84.1412달러로 62,834주를 매도했고, 신탁의 수탁자로서 신탁이 보유한 11,526,464주를 간접적으로 남겼습니다. 2025년 10월 30일에는 추가로 74,553주가 가중평균가 84.3077달러로 매도되어 해당 신탁에 남아 있는 주식은 11,451,911주입니다.

또한 공개된 다른 간접 보유로는 401(k)에서 72,150.515주, IRA에서 2,061주, 제한 파트너십을 통한 702,903주, 배우자 GRAT에서 1,153,938주, 배우자가 보유한 436주, 그리고 배우자의 취소 불가 신탁에서 172,831주가 포함됩니다.

Activité des initiés chez Best Buy (BBY) : Le Président émérite a rapporté des ventes sur le marché libre effectuées dans le cadre d'un plan de trading Rule 10b5-1 établi le 7 avril 2025. Le 29/10/2025, la personne déclarante a vendu 62 834 actions à un prix moyen pondéré de 84,1412 $, laissant indirectement 11 526 464 actions en tant que fiduciaire d'un trust révocable. Le 30/10/2025, 74 553 actions supplémentaires ont été vendues à 84,3077 $ de moyenne pondérée, laissant 11 451 911 actions dans ce trust.

Autres participations indirectes divulguées: 72 150,515 actions dans un 401(k), 2 061 actions dans un IRA, 702 903 actions via une limited partnership, 1 153 938 dans une GRAT conjugale, 436 détenues par le conjoint, et 172 831 dans une fiducie irrévocable du conjoint.

Best Buy (BBY) Insider-Aktivitäten: Der Chairman Emeritus meldete Verkäufe am offenen Markt im Rahmen eines Rule 10b5-1-Handelsplans, der am 7. April 2025 eingerichtet wurde. Am 29.10.2025 verkaufte die meldende Person 62.834 Aktien zu einem gewichteten Durchschnittspreis von 84,1412 $, wodurch indirekt 11.526.464 Aktien als Treuhänder eines widerruflichen Trusts gehalten wurden. Am 30.10.2025 wurden weitere 74.553 Aktien zu einem gewichteten Durchschnittspreis von 84,3077 $ verkauft, sodass 11.451.911 Aktien in diesem Trust verbleiben.

Weitere indirekte Beteiligungen, die offengelegt wurden, umfassen 72.150,515 Aktien in einem 401(k), 2.061 Aktien in einem IRA, 702.903 Aktien über eine Limited Partnership, 1.153.938 in einer ehelichen GRAT, 436 vom Ehepartner gehalten und 172.831 in einem Ehepartner-Unveräußerlichen Trust.

نشاط المعلنين داخل Best Buy (BBY): أبلغ رئيس المجلس التقاعدي عن مبيعات في السوق المفتوح نفذت بموجب خطة تداول Rule 10b5-1 الموكِّدة في 7 أبريل 2025. في 29/10/2025، باع الشخص المبلغ عنه 62,834 سهماً بسعر متوسط مرجّح قدره 84.1412 دولار، تاركاً 11,526,464 سهماً مملوكاً بشكل غير مباشر كوصي على ثقة قابلة لإعادة السحب. في 30/10/2025، بيعت 74,553 سهماً إضافياً بسعر متوسط مرجّح 84.3077 دولار، ليبقى 11,451,911 سهماً في تلك الثقة.

تشمل الحيازات غير المباشرة الأخرى المعلنة 72,150,515 سهماً في 401(k)، 2,061 سهماً في IRA، 702,903 سهماً عبر شراكة محدودة، 1,153,938 في GRAT زوجي، 436 سهماً باسم الزوج، و172,831 في ثقة زوجية غير قابلة للإلغاء.

Positive
  • None.
Negative
  • None.

Insights

Analyzing...

Best Buy (BBY) insider activity: Il Presidente Emerito ha riportato vendite sul mercato aperto eseguite nell'ambito di un piano di trading Rule 10b5-1 istituito il 7 aprile 2025. Il 29/10/2025, la persona di riferimento ha venduto 62.834 azioni a un prezzo medio ponderato di 84,1412 $, rimanendo indirettamente titolare tramite trustee di un trust revocabile per 11.526.464 azioni. Il 30/10/2025, ulteriori 74.553 azioni sono state vendute a un prezzo medio ponderato di 84,3077 $, lasciando 11.451.911 azioni in quel trust.

Altre partecipazioni indirette indicate includono 72.150,515 azioni in un 401(k), 2.061 azioni in un IRA, 702.903 azioni tramite una partnership limitata, 1.153.938 in un GRAT coniugale, 436 detenute dal coniuge, e 172.831 in un trust irrevocabile del coniuge.

Actividad de insiders de Best Buy (BBY): El Presidente Emérito informó ventas en el mercado abierto realizadas bajo un plan de negociación Rule 10b5-1 establecido el 7 de abril de 2025. El 29/10/2025, la persona reportante vendió 62.834 acciones a un precio medio ponderado de 84,1412 $, quedando indirectamente 11.526.464 acciones en fideicomiso revocable como fiduciario. El 30/10/2025, se vendieron 74.553 acciones adicionales a un precio medio ponderado de 84,3077 $, dejando 11.451.911 acciones en ese fideicomiso.

Otras participaciones indirectas divulgadas incluyen 72.150,515 acciones en un 401(k), 2.061 acciones en una IRA, 702.903 acciones a través de una sociedad limitada, 1.153.938 en una GRAT conyugal, 436 en poder del cónyuge y 172.831 en un fideicomiso irrevocable del cónyuge.

Best Buy(BBY) 내부자 활동: 회장 명예직자가 2025년 4월 7일에 설정된 Rule 10b5-1 거래 계획 하에 실행된 공개시장 매도를 보고했습니다. 2025년 10월 29일 보고자는 가중평균가 84.1412달러로 62,834주를 매도했고, 신탁의 수탁자로서 신탁이 보유한 11,526,464주를 간접적으로 남겼습니다. 2025년 10월 30일에는 추가로 74,553주가 가중평균가 84.3077달러로 매도되어 해당 신탁에 남아 있는 주식은 11,451,911주입니다.

또한 공개된 다른 간접 보유로는 401(k)에서 72,150.515주, IRA에서 2,061주, 제한 파트너십을 통한 702,903주, 배우자 GRAT에서 1,153,938주, 배우자가 보유한 436주, 그리고 배우자의 취소 불가 신탁에서 172,831주가 포함됩니다.

Activité des initiés chez Best Buy (BBY) : Le Président émérite a rapporté des ventes sur le marché libre effectuées dans le cadre d'un plan de trading Rule 10b5-1 établi le 7 avril 2025. Le 29/10/2025, la personne déclarante a vendu 62 834 actions à un prix moyen pondéré de 84,1412 $, laissant indirectement 11 526 464 actions en tant que fiduciaire d'un trust révocable. Le 30/10/2025, 74 553 actions supplémentaires ont été vendues à 84,3077 $ de moyenne pondérée, laissant 11 451 911 actions dans ce trust.

Autres participations indirectes divulguées: 72 150,515 actions dans un 401(k), 2 061 actions dans un IRA, 702 903 actions via une limited partnership, 1 153 938 dans une GRAT conjugale, 436 détenues par le conjoint, et 172 831 dans une fiducie irrévocable du conjoint.

Best Buy (BBY) Insider-Aktivitäten: Der Chairman Emeritus meldete Verkäufe am offenen Markt im Rahmen eines Rule 10b5-1-Handelsplans, der am 7. April 2025 eingerichtet wurde. Am 29.10.2025 verkaufte die meldende Person 62.834 Aktien zu einem gewichteten Durchschnittspreis von 84,1412 $, wodurch indirekt 11.526.464 Aktien als Treuhänder eines widerruflichen Trusts gehalten wurden. Am 30.10.2025 wurden weitere 74.553 Aktien zu einem gewichteten Durchschnittspreis von 84,3077 $ verkauft, sodass 11.451.911 Aktien in diesem Trust verbleiben.

Weitere indirekte Beteiligungen, die offengelegt wurden, umfassen 72.150,515 Aktien in einem 401(k), 2.061 Aktien in einem IRA, 702.903 Aktien über eine Limited Partnership, 1.153.938 in einer ehelichen GRAT, 436 vom Ehepartner gehalten und 172.831 in einem Ehepartner-Unveräußerlichen Trust.

نشاط المعلنين داخل Best Buy (BBY): أبلغ رئيس المجلس التقاعدي عن مبيعات في السوق المفتوح نفذت بموجب خطة تداول Rule 10b5-1 الموكِّدة في 7 أبريل 2025. في 29/10/2025، باع الشخص المبلغ عنه 62,834 سهماً بسعر متوسط مرجّح قدره 84.1412 دولار، تاركاً 11,526,464 سهماً مملوكاً بشكل غير مباشر كوصي على ثقة قابلة لإعادة السحب. في 30/10/2025، بيعت 74,553 سهماً إضافياً بسعر متوسط مرجّح 84.3077 دولار، ليبقى 11,451,911 سهماً في تلك الثقة.

تشمل الحيازات غير المباشرة الأخرى المعلنة 72,150,515 سهماً في 401(k)، 2,061 سهماً في IRA، 702,903 سهماً عبر شراكة محدودة، 1,153,938 في GRAT زوجي، 436 سهماً باسم الزوج، و172,831 في ثقة زوجية غير قابلة للإلغاء.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
SCHULZE RICHARD M

(Last) (First) (Middle)
7601 PENN AVENUE S.

(Street)
RICHFIELD MN 55423

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BEST BUY CO INC [ BBY ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
Officer (give title below) X Other (specify below)
Chairman Emeritus
3. Date of Earliest Transaction (Month/Day/Year)
10/29/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/29/2025 S 62,834(1) D $84.1412(2) 11,526,464 I Trustee for Revocable Trust
Common Stock 10/30/2025 S 74,553(1) D $84.3077(3) 11,451,911 I Trustee for Revocable Trust
Common Stock 72,150.515(4) I 401(k)
Common Stock 2,061 I IRA
Common Stock 702,903 I Sole general partner of limited partnership B
Common Stock 1,153,938 I Spousal GRAT
Common Stock 436 I Spouse
Common Stock 172,831 I Spouse Irrevocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.53, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.67, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
4. This number reflects a periodic adjustment of shares under the employee retirement savings account (401(k) exempt from reporting under Rule 16b-3(c)). Total is based on a plan statement as of October 14, 2025.
/s/ Jodie H. Crist, Attorney-in-fact 10/31/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What BBY insider transactions were reported on Form 4?

Sales of 62,834 shares on 10/29/2025 and 74,553 shares on 10/30/2025, executed by the Chairman Emeritus.

What were the weighted average prices for the BBY insider sales?

On 10/29/2025: $84.1412 (range $84.00–$84.53). On 10/30/2025: $84.3077 (range $84.00–$84.67).

Were the BBY insider sales under a 10b5-1 plan?

Yes. They were effected under a Rule 10b5-1 plan established on April 7, 2025.

How many BBY shares remain in the revocable trust after the reported trades?

After the 10/30/2025 sale, the revocable trust held 11,451,911 shares.

What other BBY holdings were disclosed by the reporting person?

Indirect holdings include 72,150.515 shares (401(k)), 2,061 (IRA), 702,903 (limited partnership), 1,153,938 (spousal GRAT), 436 (spouse), and 172,831 (spouse irrevocable trust).

How were the prices reported for these BBY trades?

As weighted average prices; the filer will provide detailed trade-level prices within the stated ranges upon request.
Best Buy Inc

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17.48B
194.25M
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RICHFIELD