BBY insider sells 62,834 and 74,553 shares via Rule 10b5-1

Best Buy (BBY) insider activity: The Chairman Emeritus reported open‑market sales executed under a Rule 10b5-1 trading plan established on April 7, 2025.

Rhea-AI Filing Summary

Best Buy (BBY) insider activity: The Chairman Emeritus reported open‑market sales executed under a Rule 10b5-1 trading plan established on April 7, 2025. On 10/29/2025, the reporting person sold 62,834 shares at a weighted average price of $84.1412, leaving 11,526,464 shares held indirectly as trustee for a revocable trust. On 10/30/2025, an additional 74,553 shares were sold at a weighted average price of $84.3077, leaving 11,451,911 shares in that trust.

Other indirect holdings disclosed include 72,150.515 shares in a 401(k), 2,061 shares in an IRA, 702,903 shares via a limited partnership, 1,153,938 in a spousal GRAT, 436 held by spouse, and 172,831 in a spouse irrevocable trust.

Insider Trade Summary

Net Seller: 137,387 shares

Net Sell 8 txns

Insider SCHULZE RICHARD M

Role Insider

Sold 137,387 shs ($11.57M)

Type	Security	Shares	Price	Value
Sale	Common Stock	74,553	$84.3077	$6.29M
Sale	Common Stock	62,834	$84.1412	$5.29M
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 11,451,911 shares (Indirect, Trustee for Revocable Trust); Common Stock — 72,150.515 shares (Indirect, 401(k)); Common Stock — 2,061 shares (Indirect, IRA); Common Stock — 702,903 shares (Indirect, Sole general partner of limited partnership B); Common Stock — 1,153,938 shares (Indirect, Spousal GRAT); Common Stock — 436 shares (Indirect, Spouse); Common Stock — 172,831 shares (Indirect, Spouse Irrevocable Trust)

Footnotes (4)

1. F1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025.
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.53, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.67, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
4. F4. This number reflects a periodic adjustment of shares under the employee retirement savings account (401(k) exempt from reporting under Rule 16b-3(c)). Total is based on a plan statement as of October 14, 2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What BBY insider transactions were reported on Form 4?

Sales of 62,834 shares on 10/29/2025 and 74,553 shares on 10/30/2025, executed by the Chairman Emeritus.

What were the weighted average prices for the BBY insider sales?

On 10/29/2025: $84.1412 (range $84.00–$84.53). On 10/30/2025: $84.3077 (range $84.00–$84.67).

Were the BBY insider sales under a 10b5-1 plan?

Yes. They were effected under a Rule 10b5-1 plan established on April 7, 2025.

How many BBY shares remain in the revocable trust after the reported trades?

After the 10/30/2025 sale, the revocable trust held 11,451,911 shares.

What other BBY holdings were disclosed by the reporting person?

Indirect holdings include 72,150.515 shares (401(k)), 2,061 (IRA), 702,903 (limited partnership), 1,153,938 (spousal GRAT), 436 (spouse), and 172,831 (spouse irrevocable trust).

How were the prices reported for these BBY trades?

As weighted average prices; the filer will provide detailed trade-level prices within the stated ranges upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 10/31/2025 - 04:43 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

SCHULZE RICHARD M

(Last) (First) (Middle)

7601 PENN AVENUE S.

(Street)

RICHFIELD MN 55423

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BEST BUY CO INC [ BBY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
	Officer (give title below)	X	Other (specify below)
			Chairman Emeritus

3. Date of Earliest Transaction (Month/Day/Year)
10/29/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/29/2025		S		62,834(1)	D	$84.1412(2)	11,526,464	I	Trustee for Revocable Trust
Common Stock	10/30/2025		S		74,553(1)	D	$84.3077(3)	11,451,911	I	Trustee for Revocable Trust
Common Stock								72,150.515(4)	I	401(k)
Common Stock								2,061	I	IRA
Common Stock								702,903	I	Sole general partner of limited partnership B
Common Stock								1,153,938	I	Spousal GRAT
Common Stock								436	I	Spouse
Common Stock								172,831	I	Spouse Irrevocable Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.53, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.67, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

4. This number reflects a periodic adjustment of shares under the employee retirement savings account (401(k) exempt from reporting under Rule 16b-3(c)). Total is based on a plan statement as of October 14, 2025.

	/s/ Jodie H. Crist, Attorney-in-fact	10/31/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.