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Brown-Forman (NYSE: BF) awards 9,231 RSUs to EVP, Chief Marketing

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Shepherd Jeremy J reported acquisition or exercise transactions in this Form 4 filing.

Brown-Forman executive Jeremy J. Shepherd, EVP and Chief Marketing Officer, received a grant of 9,231 restricted stock units tied to Class B common stock on July 23, 2026. Each unit represents one share and will vest in three equal installments on April 30 of 2027, 2028, and 2029.

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Insider Shepherd Jeremy J
Role EVP, Chief Marketing
Type Security Shares Price Value
Grant/Award Restricted Stock Units F1, F2 9,231 $0.00 $0.00
Holdings After Transaction: Restricted Stock Units — 9,231 shares (Direct)
Footnotes (2)
  1. F1. Each restricted stock unit represents a contingent right to receive one share of Brown-Forman Class B common stock.
  2. F2. The restricted stock units were granted on July 23, 2026, and will vest in equal installments on April 30, 2027, April 30, 2028, and April 30, 2029.
Restricted stock units granted 9231.0000 units Grant to Jeremy J. Shepherd on July 23, 2026
Underlying Class B common shares 9231.0000 shares Each RSU represents a contingent right to one share
Transaction price per RSU 0.0000 per share Restricted stock unit award with no cash exercise price
First vesting date April 30, 2027 First third of RSUs vests on this date
Second vesting date April 30, 2028 Second third of RSUs vests on this date
Final vesting date April 30, 2029 Final third of RSUs vests on this date
Restricted Stock Units financial
"security title "Restricted Stock Units" granted to the executive"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
contingent right financial
"Each restricted stock unit represents a contingent right to receive one share"
vest financial
"restricted stock units were granted ... and will vest in equal installments"
A vest is the process by which an employee earns the right to receive certain benefits or ownership interests, such as stock or retirement funds, over time. It’s similar to earning a reward gradually, ensuring that the benefit becomes fully yours only after a set period or meeting specific conditions. This makes it important for investors because it determines when they can actually claim or use those benefits.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did Brown-Forman (BF) report for Jeremy J. Shepherd?

Jeremy J. Shepherd reported a grant of 9,231 restricted stock units linked to Brown-Forman Class B common stock. The RSUs were awarded on July 23, 2026 and represent additional equity-based alignment between the executive and shareholders over a multi-year vesting period.

How many RSUs did Jeremy J. Shepherd receive from Brown-Forman (BF)?

He received 9,231 restricted stock units, each representing a contingent right to one share of Brown-Forman Class B common stock. These units increase his direct equity-linked exposure, subject to the vesting schedule described in the Form 4 footnotes.

What is the vesting schedule for Jeremy J. Shepherd’s Brown-Forman (BF) RSUs?

The 9,231 RSUs vest in three equal installments on April 30, 2027, April 30, 2028, and April 30, 2029. Vesting is time-based, so shares are delivered over three years if service and other plan conditions are satisfied.

What type of security was granted to Jeremy J. Shepherd in Brown-Forman (BF)’s filing?

The award consists of Restricted Stock Units (RSUs), a form of derivative security. Each RSU is a contingent right to receive one share of Brown-Forman Class B common stock upon vesting, rather than an immediate share issuance on the grant date.

Was Jeremy J. Shepherd’s Brown-Forman (BF) RSU grant made under a Rule 10b5-1 trading plan?

The Form 4 indicates the Rule 10b5-1 checkbox was not selected, so the reported RSU grant is not affirmed as being made pursuant to a Rule 10b5-1 trading plan. It is disclosed simply as a grant or award transaction.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Shepherd Jeremy J

(Last)(First)(Middle)
850 DIXIE HIGHWAY

(Street)
LOUISVILLE KENTUCKY 40210

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [ BFA, BFB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EVP, Chief Marketing
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/23/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(1)07/23/2026A9,231 (2) (2)Class B Common9,231$09,231D
Explanation of Responses:
1. Each restricted stock unit represents a contingent right to receive one share of Brown-Forman Class B common stock.
2. The restricted stock units were granted on July 23, 2026, and will vest in equal installments on April 30, 2027, April 30, 2028, and April 30, 2029.
Remarks:
Karleen M. Finnegan, Attorney in Fact for Jeremy J. Shepherd07/24/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)