[Form 4] BRIGHT HORIZONS FAMILY SOLUTIONS INC. Insider Trading Activity

Rhea-AI Filing Summary

Bright Horizons Family Solutions Inc. (BFAM) Form 4 filing: Chief Operating Officer – North America Center Operations, Mary Lou Burke, reported a sale of 1,000 common shares on 1 Jul 2025 at an average price of $122.56 per share. The transaction, coded "S," was executed under a Rule 10b5-1 trading plan adopted on 12 Dec 2024.

Following the sale, Burke’s direct ownership stands at 29,449 shares. She also reports two indirect holdings of 1,320 shares each held as UTMA custodian for her daughter, leaving her total reported beneficial ownership at 32,089 shares.

The 1,000-share disposition represents roughly 3.3 % of her direct stake prior to the sale (30,449 shares). No derivative security transactions were reported, and no additional acquisitions or dispositions were disclosed.

Key takeaways for investors:

• Sale value: ≈ $122,560, relatively modest versus company market capitalization.
• Rule 10b5-1 plan provides an affirmative defense, reducing the likelihood that the transaction reflects new fundamental views.
• Officer remains a meaningful shareholder, retaining nearly 97 % of her pre-trade direct position.

Positive

• Sale executed under Rule 10b5-1 plan, reducing potential insider-timing concerns.
• Officer retains 29,449 direct shares, maintaining significant equity alignment.

Negative

• Reduction of 1,000 shares (≈ 3.3 % of direct holdings) could be interpreted as a mild negative sentiment signal.
• Cash proceeds of ≈ $122k represent capital removal from equity exposure, albeit modest.

Insights

Securities Analyst

TL;DR: Routine 10b5-1 sale of 1,000 BFAM shares by COO; minimal ownership impact.

The filing shows a pre-planned, modest disposal of 1,000 shares (≈ $123k) by COO Mary Lou Burke. Post-sale direct holdings of 29,449 shares signal continued alignment with shareholders. Because the trade is under a 10b5-1 plan, it is less likely to be a valuation-driven decision. The 3.3 % reduction is small relative to her total stake and immaterial to float. No derivative activity or larger selling trend is evident, so the market impact should be limited.

Corporate Governance Expert

TL;DR: Insider transaction appears compliant; governance risk unchanged.

Burke’s Form 4 is properly executed with attorney-in-fact signature and references a 10b5-1 plan adopted in December 2024. The filing provides transparency into both direct and indirect holdings, and there is no indication of non-compliance with Section 16 reporting. From a governance standpoint, orderly disposition under a standing plan avoids timing concerns and signals adherence to best practices. There is no evidence of concentrated selling or material governance red flag.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Burke Mary Lou

(Last) (First) (Middle)

C/O BRIGHT HORIZONS FAMILY SOLUTIONS INC

2 WELLS AVENUE

(Street)

NEWTON MA 02459

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BRIGHT HORIZONS FAMILY SOLUTIONS INC. [ BFAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	COO North America Center Ops

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/01/2025		S(1)		1,000	D	$122.56	29,449	D
Common Stock								1,320	I	UTMA Custodian for daughter
Common Stock								1,320	I	UTMA Custodian for daughter

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions were made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by the Reporting Person on December 12, 2024.

Remarks:

	/s/ John Casagrande, as attorney in fact for Mary Lou Burke	07/02/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many BFAM shares did COO Mary Lou Burke sell?

She sold 1,000 common shares on 1 Jul 2025.

At what price were the BFAM shares sold?

The reported sale price was $122.56 per share.

What percentage of her direct holdings was sold?

About 3.3 % of her direct stake was disposed of (1,000 of 30,449 shares).

How many BFAM shares does Burke still own after the sale?

She holds 29,449 shares directly and 2,640 shares indirectly as UTMA custodian.

Was the transaction made under a Rule 10b5-1 trading plan?

Yes. The filing cites a plan adopted on 12 Dec 2024.

Were any derivative securities involved in this Form 4?

No derivative security acquisitions or dispositions were reported.