Brookdale's Baier Plans New $0.88M Stock Sale After $1.3M in June

Rhea-AI Filing Summary

Brookdale Senior Living (NYSE:BKDT) filed a Form 144 notice detailing the proposed sale of 130,039 common shares with an aggregate market value of $884,265. The shares are expected to be sold through UBS Financial Services on or after 20 June 2025 on the NYSE.

The shares were originally acquired through restricted stock unit (RSU) vesting in 2022 and 2024. The account holder, Lucinda Baier, previously sold 184,772 shares over the past three months for total gross proceeds of roughly $1.29 million. With 234.3 million shares outstanding, the newly proposed sale represents approximately 0.06 % of total shares, bringing insider disposals for the quarter to about $2.17 million.

Positive

• None.

Negative

• Continued insider selling: Lucinda Baier filed to sell 130,039 shares (~$0.88 M) after disposing 184,772 shares (~$1.29 M) in the prior three months.

Insights

Insider Trading Analyst

TL;DR: Sequential $2.17 M insider disposals this quarter hint at cautious sentiment; modest but clearly negative signal for near-term outlook.

The Form 144 reveals an additional $0.88 M in planned sales following $1.29 M already executed. While the transaction equals only 0.06 % of shares outstanding, the cadence and dollar value surpass the typical materiality bar for insider activity. Consecutive sales arising from RSU vesting can indicate diversification, yet the absence of offsetting insider purchases and the use of a single broker point to a straightforward reduction in exposure. Investors may view the pattern as a mild negative, especially if no strategic catalysts or buybacks emerge to counter the perception of diminished insider confidence.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/20/2025 - 03:35 PM Learn about SEC filing dates

FAQ

How many BKDT shares are being proposed for sale in this Form 144?

The filing covers 130,039 common shares.

What is the aggregate market value of the proposed BKDT share sale?

The proposed sale is valued at approximately $884,265.

When is the approximate date of the planned share sale?

The filing states an approximate sale date of June 20, 2025.

How many BKDT shares has the same insider sold in the past three months?

The insider sold 184,772 shares for gross proceeds of about $1.29 million.

Through which broker will the BKDT shares be sold?

The shares will be sold via UBS Financial Services Inc.

How were the shares originally acquired by the insider?

All shares covered by the notice were acquired through RSU vesting in 2022 and 2024.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services Inc 1000 Harbor Blvd 3rd Floor Weehawken NJ 07086	130039	884265.2	234347862	06/20/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/27/2022	RSU Vesting	Brookdale Senior Living Inc.			31457	06/20/2025	N/A
Common	02/27/2022	RSU Vesting	Brookdale Senior Living Inc.			45815	06/20/2025	N/A
Common	02/27/2024	RSU Vesting	Brookdale Senior Living Inc.			52767	06/20/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Common	06/06/2025	26500	178477
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Common	06/10/2025	76261	544751
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Common	06/12/2025	82011	567393

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)