Form 144: Brookdale Senior Living insider plans additional $1.24M share sale

Rhea-AI Filing Summary

Brookdale Senior Living Inc. (symbol: BKDT) Form 144 filing discloses the intended sale of 165,370 common shares on or about 10 July 2025 through UBS Financial Services. The shares have an aggregate market value of roughly $1.24 million, versus 234.3 million shares outstanding, equating to about 0.07 % of total shares.

The seller – listed as Lucinda Baier – has already completed seven transactions in the past three months, disposing of 737,316 shares for gross proceeds of ≈ $5.09 million. Adding the new notice, cumulative planned and completed sales reach 902,686 shares, or roughly 0.39 % of shares outstanding.

Under Rule 144, the filer certifies no undisclosed material adverse information and affirms compliance with volume and manner-of-sale limitations. No details are provided on relationship to the issuer or use of proceeds.

Positive

• Low relative dilution: the proposed 165,370-share sale equals only 0.07 % of the 234 million shares outstanding.

Negative

• Continued insider selling: 737,316 shares already sold in the past 3 months plus 165,370 planned, totaling 902,686 shares (≈ 0.39 % of float).
• Sizeable cash realization: insider has realized ≈ $5.09 m and aims for another ≈ $1.24 m, potentially signaling limited confidence or personal liquidity needs.

Insights

Securities Analyst

TL;DR: Ongoing insider unloading: 737 k shares sold, 165 k more queued; modest percentage but signals potential insider bearishness.

Detailed analysis: Rule 144 filings draw attention because they precede insider market sales. The notice reveals continued divestment by Lucinda Baier, who in the last quarter alone captured ≈ $5.1 m from 737 k shares and now intends to sell an additional 165 k shares. While the absolute stake is small (≈ 0.07 % upcoming; 0.39 % combined), persistent selling can create a psychological overhang and may prompt liquidity-driven price pressure. Investors should weigh this signal against broader fundamentals; however, absent offsetting insider purchases, the trend is modestly negative.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services Inc 1000 Harbor Blvd 3rd Floor Weehawken NJ 07086	165370	1240275	234347862	07/10/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/27/2021	RSU Vesting	Brookdale Senior Living Inc.			165370	07/10/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Brookdale Senior Living Inc. - Common	06/06/2025	26500	178477
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Brookdale Senior Living Inc. - Common	06/10/2025	76261	544751
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Brookdale Senior Living Inc. - Common	06/12/2025	82011	567393
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Brookdale Senior Living Inc. - Common	06/20/2025	130039	891404
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Brookdale Senior Living Inc. - Common	06/24/2025	142926	976184
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Brookdale Senior Living Inc. - Common	07/07/2025	151286	1028744
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Brookdale Senior Living Inc. - Common	07/09/2025	128293	907534

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many Brookdale (BKDT) shares are being sold under this Form 144?

The notice covers 165,370 common shares scheduled for sale around 10 July 2025.

What is the estimated market value of the planned Brookdale share sale?

The aggregate market value is approximately $1.24 million.

How many Brookdale shares has the same insider sold recently?

In the past three months the insider sold 737,316 shares for about $5.09 million in gross proceeds.

What percentage of Brookdale's outstanding shares does the new sale represent?

About 0.07 % of the company's 234.3 million outstanding shares.

Which broker is handling the transaction?

The planned sale will be executed through UBS Financial Services Inc.