BKDT’s Lucinda Baier plans nearly $1M stock sale after $2.2M June sales

Rhea-AI Filing Summary

Brookdale Senior Living (NYSE:BKDT) filed a Form 144 indicating that shareholder Lucinda Baier intends to sell up to 142,926 common shares through UBS Financial Services on or about June 24 2025. The proposed block is valued at approximately $976,185 based on the market price reported in the notice.

The shares derive from restricted stock units that vested between 2018-2020. The filing also lists four prior open-market sales executed between June 6-20 2025 totaling 314,811 shares for gross proceeds of $2.18 million. No adverse, non-public information was represented as known by the seller as required under Rule 144 certification.

The notice contains no financial statements, risk factors, or changes to company operations—its sole purpose is to comply with SEC rules governing the resale of restricted or affiliate shares.

Positive

• None.

Negative

• Insider divestiture: Lucinda Baier filed to sell 142,926 shares valued at roughly $0.98 M, following 314,811 shares already sold in June for $2.18 M, signaling potential bearish insider sentiment.

Insights

Event Analyst

TL;DR: CEO-level insider plans $0.98 M sale after $2.18 M recent disposals—signal is mildly negative for sentiment.

Scope. Form 144 is a pre-trade notice, not a binding commitment, but it often precedes execution within 90 days.

Magnitude. Baier’s planned 142,926-share sale, plus 314,811 shares already sold this month, suggests cumulative divestiture of 457,737 shares. At prevailing prices the cash value exceeds $3.1 M, a meaningful figure for most insider portfolios.

Market Signal. Rule 144 sales can stem from tax or diversification needs, yet sequential transactions of this size may be viewed as a lack of near-term confidence, particularly when unaccompanied by purchases.

Liquidity Impact. Daily trading volume is not provided, making it difficult to gauge supply absorption. However, a single-day block approaching one-half million dollars is unlikely to disrupt trading in a mid-cap stock.

Bottom Line. The filing is modestly negative for sentiment but does not alter the issuer’s fundamentals.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/24/2025 - 04:40 PM Learn about SEC filing dates

FAQ

How many Brookdale Senior Living (BKDT) shares are proposed for sale in the latest Form 144?

The notice covers up to 142,926 common shares to be sold through UBS Financial Services.

What is the approximate market value of the BKDT shares covered by the Form 144?

The filing lists an aggregate market value of approximately $976,185 for the 142,926 shares.

When does the insider expect to sell the BKDT shares?

The Form 144 states an approximate sale date of June 24 2025, subject to market conditions.

How many BKDT shares has the same seller disposed of in the past three months?

The filing discloses 314,811 shares sold between June 6-20 2025, generating gross proceeds of about $2.18 million.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services Inc 1000 Harbor Blvd 3rd Floor Weehawken NJ 07086	142926	976185	234347862	06/24/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/27/2018	RSU Vesting	Brookdale Senior Living Inc.			2523	06/24/2025	N/A
Common	12/03/2018	RSU Vesting	Brookdale Senior Living Inc.			9098	06/24/2025	N/A
Common	02/27/2019	RSU Vesting	Brookdale Senior Living Inc.			19410	06/24/2025	N/A
Common	02/27/2020	RSU Vesting	Brookdale Senior Living Inc.			111895	06/24/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Common	06/06/2025	26500	178477
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Common	06/10/2025	76261	544751
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Common	06/12/2025	82011	567393
Lucinda Baier 1809 Pace Haven Franklin TN 37069	Common	06/20/2025	130039	891404

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)