Box (NYSE: BOX) COO sells 12,470 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
BOX Inc Chief Operating Officer Olivia Nottebohm reported an open-market sale of 12,470 shares of Box Class A Common Stock on May 8, 2026, at a weighted average price of $25.171 per share.
The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. After this sale, Nottebohm directly holds 558,739 shares of Box, some of which are represented by time-based and performance-based restricted stock units that vest over time, contingent on continued service.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 12,470 shares ($313,882)
Net Sell
1 txn
Insider
Nottebohm Olivia
Role
Chief Operating Officer
Sold
12,470 shs ($314K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 12,470 | $25.171 | $314K |
Holdings After Transaction:
Class A Common Stock — 558,739 shares (Direct, null)
Footnotes (1)
- The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 9, 2025. This sale price represents the weighted average sale price of the shares sold ranging from $25.01 to $25.38 per share. Upon request by the Commission staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4. Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs"). Each RSU represents the Reporting Person's right to receive one share of Common Stock of the Issuer subject to the applicable vesting schedule and the Reporting Person's continuous service through each such date.
Key Figures
Shares sold: 12,470 shares
Average sale price: $25.171 per share
Price range: $25.01–$25.38 per share
+1 more
4 metrics
Shares sold
12,470 shares
Class A Common Stock sold on May 8, 2026
Average sale price
$25.171 per share
Weighted average sale price for the reported transaction
Price range
$25.01–$25.38 per share
Range of individual sale prices within the transaction
Shares owned after sale
558,739 shares
Direct holdings of COO Olivia Nottebohm following the sale
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, restricted stock units ("RSUs"), performance-based restricted stock units
4 terms
Rule 10b5-1 trading plan regulatory
"The reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"This sale price represents the weighted average sale price of the shares sold ranging from $25.01 to $25.38 per share"
restricted stock units ("RSUs") financial
"Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs")"
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
performance-based restricted stock units financial
"Certain of these shares are represented by time-based and performance-based restricted stock units ("RSUs")"
Performance-based restricted stock units are a type of employee equity award that converts into company shares only if predefined financial or operational targets are met over a set period. Think of it like a bonus check that becomes stock only when specific goals are hit; it ties pay to results, aligning managers’ incentives with shareholders. Investors care because these awards affect future share count, executive incentives, and signal how management’s success will be measured and rewarded.
FAQ
What insider transaction did BOX (BOX) report for Olivia Nottebohm?
BOX reported that Chief Operating Officer Olivia Nottebohm sold 12,470 shares of Class A Common Stock in an open-market transaction. The sale was disclosed on Form 4 and reflects a routine insider trade rather than a new share issuance by the company.
Was Olivia Nottebohm’s BOX stock sale under a Rule 10b5-1 plan?
Yes. The filing states the reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Olivia Nottebohm. Such pre-arranged trading plans are designed to allow scheduled sales, reducing the significance of short-term market timing decisions.
What are the restricted stock units (RSUs) mentioned in the BOX Form 4?
The filing notes that certain shares are represented by time-based and performance-based RSUs. Each RSU entitles the reporting person to receive one share of Box Common Stock, provided applicable vesting conditions are met and continuous service with the company is maintained.