BRC (NYSE: BRC) insider plans 3,823-share Class A stock sale

Rhea-AI Filing Summary

BRC reporting person Russell R. Shaller filed to sell Class A shares. The notice covers up to 3,823 Class A shares to be sold through Fidelity Brokerage Services LLC on the NYSE, with an approximate aggregate value of $359,170.85. The shares derive from restricted stock that vested on 04/01/2025 as compensation from the issuer.

The filing also lists prior Class A sales in the past three months: 3,594 shares on 06/22/2026 for $309,090.00 and 22,012 shares on 07/24/2026 for $2,087,270.29, all attributed to Russell R. Shaller.

Key Figures

Planned shares to be sold: 3,823 shares Planned sale value: $359,170.85 Shares sold 06/22/2026: 3,594 shares +4 more

7 metrics

Planned shares to be sold 3,823 shares Class A shares covered by the notice

Planned sale value $359,170.85 Aggregate value associated with 3,823 Class A shares

Shares sold 06/22/2026 3,594 shares Class A shares sold on 06/22/2026

Proceeds 06/22/2026 $309,090.00 Value of 3,594 shares sold on 06/22/2026

Shares sold 07/24/2026 22,012 shares Class A shares sold on 07/24/2026

Proceeds 07/24/2026 $2,087,270.29 Value of 22,012 shares sold on 07/24/2026

Restricted stock vesting date 04/01/2025 Vesting date for compensation-related restricted stock

Key Terms

restricted stock vesting, compensation, Class A, NYSE

4 terms

restricted stock vesting financial

"Class A | 04/01/2025 | Restricted Stock Vesting | Issuer"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

compensation financial

"04/01/2025 | Compensation"

Class A financial

"Class A | Fidelity Brokerage Services LLC"

Class A denotes a specific group of a company’s shares that carry a particular set of rights—most commonly different voting power or dividend priority compared with other share classes. Think of it like different seats on a bus where some seats let you steer and others only ride: knowing whether a share is Class A tells investors how much influence they have over company decisions and how returns might be distributed, which affects control and value.

NYSE financial

"43574162 | 07/31/2026 | NYSE"

A large, regulated marketplace where stocks and other securities are listed and traded, acting like a global auction house that matches buyers and sellers and helps determine share prices. It matters to investors because listing and trading there provide liquidity, price discovery, and regulatory oversight—making it easier to buy or sell holdings and giving companies a visible platform that can affect credibility and access to capital.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/31/2026 - 01:43 PM Accepted by SEC EDGAR 07/31/2026 - 01:42 PM Learn about SEC filing dates

FAQ

What share sale is Russell R. Shaller planning for BRC in this filing?

Russell R. Shaller filed to sell up to 3,823 Class A shares of BRC through Fidelity Brokerage Services LLC on the NYSE, with an indicated aggregate value of $359,170.85 based on the filing details.

What is the source of the BRC shares being sold by Russell R. Shaller?

The 3,823 BRC Class A shares relate to restricted stock vesting that occurred on 04/01/2025. The filing notes they were issued by the issuer as compensation, and are now being registered for potential sale.

What BRC share sales has Russell R. Shaller made in the last three months?

The filing lists two prior BRC Class A sales: 3,594 shares on 06/22/2026 for $309,090.00 and 22,012 shares on 07/24/2026 for $2,087,270.29, both attributed to Russell R. Shaller.

On which exchange will Russell R. Shaller’s BRC shares be sold?

The planned sale of up to 3,823 BRC Class A shares is indicated for trading on the NYSE. Fidelity Brokerage Services LLC is listed as the broker handling the transaction.

Who is the broker for Russell R. Shaller’s planned BRC share sale?

The broker listed is Fidelity Brokerage Services LLC, located in Smithfield, Rhode Island. Fidelity is identified as the firm through which the 3,823 Class A shares may be sold on the NYSE.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	3823	359170.85	43574162	07/31/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	04/01/2025	Restricted Stock Vesting	Issuer			3823	04/01/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Russell R. Shaller 6555 West Good Hope Road Milwaukee WI 53223	Class A	06/22/2026	3594	309090.00
Russell R. Shaller 6555 West Good Hope Road Milwaukee WI 53223	Class A	07/24/2026	22012	2087270.29

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)