Brady Corp insider plans sale of $482K stock
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
144
Rhea-AI Filing Summary
BRADY CORP (BRC) received a notice that Thomas F. DeBruine plans to sell up to 5,740 Class A shares of Brady Corp common stock through Fidelity Brokerage Services LLC, with an indicated aggregate market value of $482,069.83, based on 43,360,586 shares outstanding and an approximate sale date of September 18, 2026 on the NYSE.
The shares proposed for sale were acquired between June 2024 and September 2026 through a mix of stock option exercise, restricted stock vesting, and dividend reinvestment transactions with the issuer.
Key Figures
Shares to be sold: 5,740 shares
Aggregate market value: $482,069.83
Shares outstanding: 43,360,586 shares
+3 more
6 metrics
Shares to be sold
5,740 shares
Maximum Class A shares of Brady Corp proposed to be sold under Rule 144
Aggregate market value
$482,069.83
Total indicated market value of the 5,740 Class A shares to be sold
Shares outstanding
43,360,586 shares
Brady Corp shares outstanding used in the Form 144 disclosure
Approximate sale date
September 18, 2026
Expected date for the Rule 144 sale on the NYSE
Largest single acquisition in series
1,996 shares
Restricted Stock Vesting on September 1, 2026
Earliest acquisition date in series
June 4, 2024
Stock Option Exercise from issuer contributing to the 5,740 shares
Key Terms
Rule 144, Stock Option Exercise, Dividend Reinvestment, Restricted Stock Vesting, +1 more
5 terms
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
Stock Option Exercise financial
"Class A | 06/04/2024 | Stock Option Exercise | Issuer"
A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.
Dividend Reinvestment financial
"Class A | 07/30/2024 | Dividend Reinvestment | Issuer"
Dividend reinvestment is when the money earned from a company's profit sharing, called dividends, is automatically used to buy more shares of that company instead of being received as cash. This process helps investors grow their holdings over time without extra effort, much like using earned interest to buy more of a savings account. It encourages long-term investment growth by continuously increasing the amount of shares owned.
Restricted Stock Vesting financial
"Class A | 09/16/2024 | Restricted Stock Vesting | Issuer"
Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.
attorney-in-fact regulatory
"as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact"
An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What does the Form 144 filing disclose for BRADY CORP (BRC)?
It discloses that Thomas F. DeBruine plans to sell up to 5,740 Class A shares of Brady Corp under Rule 144 through Fidelity Brokerage Services LLC, with an approximate aggregate market value of $482,069.83 and an expected sale date of September 18, 2026.
Who is acting on behalf of the selling security holder in the BRADY CORP (BRC) Form 144?
The Form 144 is signed by /s/ Wade Moss as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for Thomas F. DeBruine.
AI-generated analysis. How Rhea-AI works. Not financial advice.
