BFH files Form 144 for 18,000-share sale

BFH submitted a Form 144 notice reporting the potential sale of 18,000 shares of Common Stock tied to restricted stock vesting, listed as Issuer compensation on 05/20/2026.

Rhea-AI Filing Summary

BFH submitted a Form 144 notice reporting the potential sale of 18,000 shares of Common Stock tied to restricted stock vesting, listed as Issuer compensation on 05/20/2026. The filing also records a prior disposition by Roger H. Ballou of 9,687 shares on 04/24/2026 for $874,930.81.

Insights

Securities Compliance Analyst

Form 144 lists an 18,000-share disposition tied to restricted stock vesting and records a recent 9,687-share sale.

The notice states 18,000 shares are to be sold in connection with restricted stock vesting as issuer compensation on 05/20/2026, which is a standard Rule 144 disclosure mechanism for complying with resale requirements.

The filing shows a prior sale: Roger H. Ballou sold 9,687 shares on 04/24/2026 for $874,930.81. Future transactional detail and settlement mechanics are not provided in the excerpt; subsequent filings would show completion.

Key Figures

Planned resale: 18,000 shares Recent disposition: 9,687 shares Proceeds recorded for prior sale: $874,930.81

3 metrics

Planned resale 18,000 shares Restricted Stock Vesting; <date>05/20/2026</date>

Recent disposition 9,687 shares Sold by Roger H. Ballou on <date>04/24/2026</date>

Proceeds recorded for prior sale $874,930.81 Consideration for 9,687 shares on <date>04/24/2026</date>

Key Terms

Restricted Stock Vesting, Form 144, Issuer compensation

3 terms

Restricted Stock Vesting financial

"Common | 05/20/2026 | Restricted Stock Vesting | Issuer"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

Form 144 regulatory

"Filer Information | 144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Issuer compensation financial

"Restricted Stock Vesting | Issuer | 18000 | 05/20/2026 | Compensation"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does BFH's Form 144 report?

The filing reports a planned sale of 18,000 shares tied to restricted stock vesting as issuer compensation on 05/20/2026. It also records a prior sale of 9,687 shares on 04/24/2026 for $874,930.81.

Who sold shares recently according to the BFH excerpt?

The excerpt shows Roger H. Ballou disposed of 9,687 shares on 04/24/2026 for $874,930.81. The 04/24/2026 transaction is presented as a past sale in the filing.

Why are 18,000 BFH shares listed for sale on 05/20/2026?

The 18,000 shares are tied to restricted stock vesting and are listed as Issuer compensation on 05/20/2026. The Form 144 lists such shares when holders plan to resell under Rule 144 conditions.

Does the Form 144 excerpt state proceeds recipient or settlement terms?

The excerpt identifies the method as Issuer compensation and lists sale quantities and dates. It does not include detailed proceeds allocation or settlement mechanics in the provided text.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/21/2026 - 04:05 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001158369
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	BREAD FINANCIAL HOLDINGS, INC.
SEC File Number	001-15749
Address of Issuer	3095 LOYALTY CIRCLE COLUMBUS OHIO 43219
Phone	6147294000
Name of Person for Whose Account the Securities are To Be Sold	BALLOU ROGER H
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	18000	1529335.97	40407065	05/21/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	05/20/2026	Restricted Stock Vesting	Issuer			18000	05/20/2026	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Roger H. Ballou 3095 Loyalty Circle Columbus OH 43219	Common	04/24/2026	9687	874930.81

144: Remarks and Signature

Remarks
Date of Notice	05/21/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Roger H. Ballou
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)