Dutch Bros CMO exercises 14,442 RSUs into stock
Dutch Bros Inc. Chief Marketing Officer Tana Davila exercised restricted stock units and had shares withheld for taxes.
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Rhea-AI Filing Summary
Dutch Bros Inc. Chief Marketing Officer Tana Davila exercised restricted stock units and had shares withheld for taxes. On July 1, 2026, she exercised RSU awards covering 14,442 shares of Class A Common Stock and 6,045 shares were disposed of to cover tax obligations at $73.31 per share. These tax-withholding dispositions were not open-market sales. Following the transactions, she holds 26,093 shares of Class A Common Stock directly.
Insights
Compensation-related RSU vesting with tax withholding, no open‑market trading.
Tana Davila, Chief Marketing Officer of Dutch Bros Inc., exercised restricted stock units that converted into 14,442 shares of Class A Common Stock. The Form 4 classifies these as derivative exercises, a common mechanism for settling equity awards.
To satisfy tax liabilities, 6,045 shares were disposed of at $73.31 per share as tax-withholding transactions. The filing does not show any open-market purchases or sales, and net buy/sell activity is neutral. These moves primarily adjust her equity compensation into direct share ownership.
After these transactions, Davila directly holds 26,483 shares of Class A Common Stock, and the RSU awards referenced in the footnotes are fully converted. This pattern generally reflects routine equity compensation vesting rather than a directional view on the stock.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 8,787 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units | 5,655 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 8,787 | $0.00 | $0.00 |
| Exercise Price or Tax Liability | Class A Common Stock | 3,678 | $73.31 | $270K |
| Exercise | Class A Common Stock | 5,655 | $0.00 | $0.00 |
| Exercise Price or Tax Liability | Class A Common Stock | 2,367 | $73.31 | $174K |
Footnotes (3)
- F1. Each restricted stock unit represents a contingent right to receive one share of the Issuer's Class A Common Stock.
- F2. The reporting person received an award of 17,574 restricted stock units, 50% of which vested on each of July 1, 2025 and July 1, 2026.
- F3. The reporting person received an award of 11,310 restricted stock units, 50% of which vested on each of July 1, 2025 and July 1, 2026.
Key Figures
Key Terms
Restricted Stock Units financial
tax-withholding disposition financial
derivative exercise/conversion financial
Class A Common Stock financial
FAQ
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What did Dutch Bros (BROS) CMO Tana Davila report in this Form 4?
What do the restricted stock unit awards in the Dutch Bros (BROS) Form 4 represent?
AI-generated analysis. How Rhea-AI works. Not financial advice.