Burlington CMO sells 1,678 shares under plan
Burlington Stores’ Group President and CMO reported pre-planned open‑market sales totaling 1,678 shares under a Rule 10b5‑1 plan.
Rhea-AI Filing Summary
Burlington Stores, Inc. (BURL) reported that Group President and CMO Jennifer Vecchio sold a total of 1,678 shares of common stock on September 1, 2026. The eight open‑market transactions were executed at weighted average prices ranging from about $254.54 to $264.20 per share and were made pursuant to a Rule 10b5‑1 trading plan adopted on March 16, 2026.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 1,678 shares
Net Sell
8 txns
Insider
Vecchio Jennifer
Role
Group President and CMO
Sold
1,678 shs ($436K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 212 | $254.54 | $54K |
| Sale | Common Stock F2, F1 | 307 | $255.94 | $79K |
| Sale | Common Stock F3, F1 | 162 | $257.16 | $42K |
| Sale | Common Stock F4, F1 | 117 | $258.57 | $30K |
| Sale | Common Stock F5, F1 | 136 | $260.76 | $35K |
| Sale | Common Stock F6, F1 | 186 | $262.09 | $49K |
| Sale | Common Stock F7, F1 | 440 | $263.62 | $116K |
| Sale | Common Stock F8, F1 | 118 | $264.20 | $31K |
Holdings After Transaction:
Common Stock — 75,983 shares (Direct)
Footnotes (8)
- F1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 16, 2026.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $255.57 to $256.54. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $256.88 to $257.40. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices of $258.55 and $259.25. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price set forth in this footnote to this Form 4.
- F5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $260.63 to $261.57. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $261.65 to $262.26. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $263.17 to $263.96. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
- F8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $264.18 to $264.38. The reporting person undertakes to provide to Burlington Stores, Inc., any security holder of Burlington Stores, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
Key Figures
Total shares sold: 1,678 shares
Lowest reported sale price: $254.54 per share
Highest reported sale price: $264.20 per share
+2 more
5 metrics
Total shares sold
1,678 shares
Aggregate common stock sales reported for September 1, 2026
Lowest reported sale price
$254.54 per share
One of the open‑market sales of Burlington Stores common stock
Highest reported sale price
$264.20 per share
One of the open‑market sales of Burlington Stores common stock
Rule 10b5-1 plan adoption date
March 16, 2026
Date the trading plan governing these sales was adopted
Number of sale transactions
8 transactions
Separate open‑market sales on September 1, 2026
Key Terms
Rule 10b5-1 trading plan, weighted average price, open market or private transaction, Group President and CMO
4 terms
Rule 10b5-1 trading plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open market or private transaction financial
"Sale in open market or private transaction"
Group President and CMO other
"Vecchio Jennifer is listed as Group President and CMO"
FAQ
What insider transaction did BURL report in this Form 4?
Burlington Stores reported that Group President and CMO Jennifer Vecchio sold 1,678 shares of common stock in eight open‑market transactions on September 1, 2026.
Was the BURL insider sale made under a Rule 10b5-1 plan?
Yes. The filing states the transactions were made pursuant to a Rule 10b5‑1 trading plan adopted by Jennifer Vecchio on March 16, 2026.
How many separate transactions did the BURL executive conduct?
Jennifer Vecchio conducted eight separate open‑market sale transactions in Burlington Stores common stock on September 1, 2026, all reported on this Form 4.
What is Jennifer Vecchio’s role at Burlington Stores (BURL)?
Jennifer Vecchio is identified in the filing as Group President and Chief Merchandising Officer (CMO) of Burlington Stores, Inc.
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