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Amazon cooperation backs Park Ha Biological (NASDAQ: BYAH) North America push

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Park Ha Biological Technology Co., Ltd. is advancing its global expansion by starting cooperation with Amazon North America and preparing to enter the North American personal care market. The company is simultaneously working on store qualification registration, Amazon brand registry enrollment, a North American compliance framework, and localized product strategies, with progress described as ahead of schedule.

This move is framed as a key step in its overseas online business and a way to tap into Amazon’s roughly 310 million annual active buyers in North America. Park Ha Biological currently operates five directly owned stores and has 22 franchisees in China as of October 31, 2025, and aims to extend its Eastern-inspired, science-based skincare offerings to a broader global audience.

Positive

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Insights

Strategic but early-stage move into Amazon’s North American marketplace.

Park Ha Biological is using cooperation with Amazon North America to enter the world’s largest personal care market. The company highlights four parallel workstreams spanning brand registry, compliance, and localized operations, suggesting a structured approach rather than a simple channel test.

The initiative targets approximately 310 million annual active Amazon buyers, 82% in the U.S., and aims to extend its Eastern-inspired, science-led skincare positioning. However, the disclosure focuses on preparation and strategy without concrete sales, investment amounts, or timelines for revenue impact.

From an investor perspective, this is a notable strategic development but still execution-dependent. Future filings detailing actual store launch on Amazon, early sales traction, and any required marketing or compliance spending will be important to understand how this expansion affects growth and profitability.

Amazon annual active buyers 310 million buyers North American market size for Amazon buyers
Share of Amazon buyers in U.S. 82% Proportion of North American Amazon buyers residing in the U.S.
Directly operated stores 5 stores Company network in China as of October 31, 2025
Franchisees 22 franchisees Company franchise network in China as of October 31, 2025
Company founding year 2016 Year Park Ha Biological Technology Co., Ltd. was established
forward-looking statements regulatory
"Certain statements in this announcement are forward-looking statements."
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
compliance framework regulatory
"establishment of a compliance framework for the North American market"
flagship storefront financial
"foundation for the launch of its flagship stores and sustained overseas operations"
intellectual property protections legal
"Leveraging its robust brand operations, comprehensive intellectual property protections"
franchisees financial
"the Company has five directly operated stores and 22 franchisees in China"
Franchisees are independent business owners who buy the right to use a company's brand, products, and operating system to run their own local outlets; think of them as local partners running branded stores under a central playbook. For investors, the mix of franchisee-run versus company-owned locations matters because franchisees typically lower the parent company's capital needs and transfer some operational risk, while also affecting revenue stability, growth speed, and brand control.
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Learn about SEC filing dates

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of June 2026

 

Commission File Number: 001-42453

 

Park Ha Biological Technology Co., Ltd.

 

901 & 901-2, Building C

Phase 2, Wuxi International Life Science Innovation Campus

196 Jinghui East Road

Xinwu District, Wuxi, Jiangsu Province

People’s Republic of China 214000

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F ☒        Form 40-F ☐

 

 

 

 

Information Contained in this Form 6-K Report

 

Launch of Amazon Cooperation and North America Market Entry

 

On June 29, 2026, Park Ha Biological Technology Co., Ltd. (the “Registrant”) announced significant progress in its global expansion by initiating cooperation with Amazon and commencing full-scale preparations for entry into the North American personal care market, marking a key milestone in the implementation of its global expansion strategy.

 

The Registrant is currently advancing four key workstreams in parallel: store qualification registration, Amazon brand registration enrollment, establishment of a compliance framework for the North American market, and the development of localized product operation strategies. These efforts are being executed efficiently and systematically, with overall progress advancing ahead of schedule.

 

The North American market—home to approximately 310 million annual active Amazon buyers, 82% of whom reside in the United States—represents the world’s largest and most mature personal care market. The Registrant’s entry into Amazon North America is a strategic move to deepen market presence, enhance international brand equity, and deliver scientifically formulated, cost-effective Eastern-inspired skincare products to a global audience. 

 

The foregoing description is qualified in its entirety by the press release attached as Exhibit 99.1 to this Form 6-K.

 

Issuance of Press Release

 

On June 29, 2026, the Registrant issued a press release announcing the event described above. A copy of the press release is attached hereto as Exhibit 99.1.

 

Forward Looking Statements

 

Matters discussed in this report may constitute forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are not historical facts. Words such as “believes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or similar expressions identify forward-looking statements. The forward-looking statements in this report are based upon various assumptions. Although the Registrant believes that these assumptions were reasonable when made, they are inherently subject to significant uncertainties and contingencies that are difficult or impossible to predict and are beyond the Registrant’s control, the Registrant cannot assure you that it will achieve or accomplish these expectations. Actual results may differ materially from those anticipated. The Registrant undertakes no obligation to update or revise any forward-looking statements, except as required by law.

 

1

 

EXHIBIT INDEX

 

The following exhibit is being filed herewith:

 

Exhibit No.   Description
99.1   Press release of the Company dated June 29, 2026

 

2

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  Park Ha Biological Technology Co., Ltd.
     
Date: June 29, 2026 By: /s/ Xiaoqiu Zhang
  Name:  Xiaoqiu Zhang
  Title: Chief Executive Officer, Chairperson of the Board of Directors

 

3

 

Exhibit 99.1

 

Park Ha Biological Technology Co., Ltd. Announces Cooperation with Amazon to Support Its Entry into the North American Personal Care Sector and Accelerate the Implementation of Its Global Strategy.

 

Wuxi, China, June 29, 2026 (GLOBE NEWSWIRE) – Park Ha Biological Technology Co., Ltd. (NASDAQ: BYAH) (“Park Ha Biological” or the “Company”) announced significant progress in its global expansion by initiating cooperation with Amazon (NASDAQ: AMZN) (“Amazon”) North America and commencing full-scale preparations for entry into the North American personal care market, marking a key step toward the implementation of its overseas online business. Currently, four key tasks are advancing concurrently: store qualification registration, Amazon brand registry enrollment, establishment of a compliance framework for the North American market, and planning of localized product operation strategies. All preparatory efforts are being executed efficiently and systematically, with overall progress advancing ahead of schedule. This signifies that Park Ha Biological's online commercialization strategy in North America has entered a substantive implementation phase, laying a solid foundation for the launch of its flagship stores and sustained overseas operations.

 

Four key workstreams are currently advancing in parallel: store qualification registration, Amazon brand registration enrollment, establishment of a compliance framework for the North American market, and the development of localized product operation strategies. These efforts are being executed efficiently and systematically, with overall progress steadily exceeding expectations. This disciplined approach positions Park Ha Biological to successfully launch its flagship storefront on Amazon’s North American marketplace and sustain long-term international operations.

 

As a technology-driven skincare brand, Park Ha Biological adheres to a rigorous Research & Development philosophy that prioritizes safety and scientific efficacy, focusing on the development of high-quality, results-oriented products. In anticipation of North America’s stringent regulatory environment, the Company has proactively established a comprehensive compliance framework and is in the process of securing all necessary market-access qualifications. This preparatory work ensures a smooth and compliant marketplace entry, mitigating potential barriers and reinforcing the brand’s commitment to quality and transparency.

 

The North American market—home to approximately 310 million annual active Amazon buyers, 82% of whom reside in the United States—represents the world’s largest and most mature personal care market. Consumers in this region demonstrate a strong preference for ingredient-focused skincare solutions, making it a strategic priority for the Company’s global footprint. The Company’s cooperation with Amazon North America is not merely a channel-expansion effort but a deliberate move to deepen market presence, enhance international brand equity, and deliver a scientifically formulated, value-driven Eastern-inspired skincare approach to a global audience.

 

Leveraging its robust brand operations, comprehensive intellectual property protections, and a well-defined target customer base, Park Ha Biological is poised to fully unlock its competitive advantages. Entry into North America via Amazon’s marketplace is expected to significantly broaden growth opportunities, accelerate global brand recognition, and establish a new paradigm for brand internationalization—creating entirely new revenue channels for future development.

 

About Park Ha Biological Technology Co., Ltd.

 

Established in 2016, Park Ha Biological Technology Co., Ltd. is primarily engaged in developing its private skincare label, direct skincare product sales and franchise promotion under the proprietary brand “Park Ha”, with a commitment to providing cost-effective solutions to skin problems and improving the confidence of women in need of skin treatment. As of October 31, 2025, the Company has five directly operated stores and 22 franchisees in China. As part of its value-added service for the products, the Company offers “light beauty experience”, a quick complimentary after-sales beauty service performed in the directly operated stores and franchise stores. For more information, please visit the Company’s website: http://ir.parkha.cn/.   

 

Forward-Looking Statements

 

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects, “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions in this announcement. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.

 

For more information, please contact:

 

Park Ha Biological Technology Co., Ltd.

 

901 & 901-2, Building C
Phase 2, Wuxi International Life Science Innovation Campus
196 Jinghui East Road
Xinwu District, Wuxi, Jiangsu Province
People’s Republic of China 214000

 

ir_parkha@163.com

 

FAQ

What did Park Ha Biological (BYAH) announce regarding Amazon and North America?

Park Ha Biological announced cooperation with Amazon North America and full-scale preparations to enter the North American personal care market. The initiative supports its overseas online business strategy and aims to use Amazon’s marketplace to expand its global skincare brand reach.

What key workstreams is Park Ha Biological (BYAH) advancing for its Amazon North America entry?

The company is advancing four workstreams: store qualification registration, Amazon brand registry enrollment, establishing a North American compliance framework, and developing localized product operation strategies. Management states these tasks are progressing efficiently and are currently ahead of schedule.

Why is the North American market important to Park Ha Biological (BYAH)?

North America hosts about 310 million annual active Amazon buyers, with 82% in the U.S., forming the world’s largest, most mature personal care market. Park Ha Biological views this as a priority region for scaling its ingredient-focused, Eastern-inspired skincare offerings.

How developed is Park Ha Biological’s current brick-and-mortar network in China?

As of October 31, 2025, Park Ha Biological has five directly operated stores and 22 franchisees in China under its “Park Ha” brand. This domestic base supports its skincare product development, sales, and “light beauty experience” after-sales services in physical locations.

What type of products does Park Ha Biological (BYAH) focus on?

Park Ha Biological focuses on cost-effective, results-oriented skincare under its proprietary “Park Ha” brand. The company emphasizes safety and scientific efficacy, developing Eastern-inspired skincare solutions aimed at addressing skin problems and improving confidence for women needing skin treatments.

:How does Park Ha Biological describe the stage of its North American online commercialization?

The company states its online commercialization strategy in North America has entered a substantive implementation phase. With compliance, branding, and operations workstreams underway, this groundwork is meant to support launching a flagship Amazon storefront and sustaining long-term overseas operations.

Filing Exhibits & Attachments

1 document