STOCK TITAN

Park Ha Biological (NASDAQ: BYAH) teams with Star Plus on AI skincare and wellness ecosystem

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Park Ha Biological Technology Co., Ltd. entered a comprehensive strategic partnership with Star Plus Action (HK) Limited, a wholly owned unit of Hong Kong–listed Star Plus Legend Holdings Limited. The goal is to build an AI-powered skincare and health ecosystem in the beauty and wellness sector.

The partners have launched their first collaborative smart product, the pilot “AI Nutritionist,” and plan a full-chain intelligent service system featuring AI-powered store managers and AI-driven professional skincare specialists. These tools aim to digitalize store operations and provide personalized skincare and wellness recommendations for general wellness and cosmetic purposes only.

The company positions this collaboration as a key step in evolving from a pure skincare brand to a broader health and wellness ecosystem. As of April 30, 2025, Park Ha Biological operated three directly owned stores and 39 franchise locations in China under its “Park Ha” and “Geni” brands.

Positive

  • None.

Negative

  • None.

Insights

Strategic AI partnership expands Park Ha’s service model but financial impact is not quantified.

Park Ha Biological is using this partnership with Star Plus Action to move beyond traditional skincare products into an AI-enabled service ecosystem. The collaboration combines skincare, wellness, celebrity IP, and artificial intelligence across product development and user operations.

The launch of the pilot “AI Nutritionist” and planned AI store managers and skincare specialists could deepen customer engagement if adopted at scale. However, the excerpt provides no revenue targets, capex, or contract economics, so the financial contribution and execution risks cannot be assessed from this information alone.

Commission file number 001-42453 SEC registration identifier for Park Ha Biological
Hong Kong listing code 6683.HK Star Plus Legend Holdings Limited stock code
Directly operated stores 3 stores As of April 30, 2025 in China
Franchise stores 39 franchisees As of April 30, 2025 in China
Park Ha brand outlets 38 stores Franchise stores operating under the “Park Ha” name as of April 30, 2025
Geni brand outlet 1 store Franchise store operating under the “Geni” name as of April 30, 2025
Company founding year 2016 Establishment year of Park Ha Biological Technology Co., Ltd.
comprehensive strategic partnership financial
"announced that the Company has established a comprehensive strategic partnership with Star Plus Action"
celebrity IP management financial
"integrate resources in the healthcare industry, skincare product development, celebrity IP management, and artificial intelligence technology"
AI-powered store managers technical
"including AI-powered store managers and AI-driven professional skincare specialists"
AI-driven professional skincare specialists technical
"including AI-powered store managers and AI-driven professional skincare specialists"
forward-looking statements regulatory
"Matters discussed in this report may constitute forward-looking statements."
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
franchise alliances promotions financial
"direct skincare products sales and franchise alliances promotions under the proprietary brand “Park Ha”"
See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of June 2026

 

Commission File Number: 001-42453

 

Park Ha Biological Technology Co., Ltd.

 

901, Building C, Phase 2

Wuxi International Life Science Innovation Campus
196 Jinghui East Road

Xinwu District, Wuxi, Jiangsu Province
People’s Republic of China 214000

+86 400 012 7562

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F         Form 40-F

 

 

 

 

 

Information Contained in this Form 6-K Report

 

Entry Into Strategic Partnership with Star Plus Action (HK) Limited

 

On June 12, 2026, Park Ha Biological Technology Co., Ltd. (the “Registrant”) announced that it had entered into a comprehensive strategic partnership with Star Plus Action (HK) Limited, a wholly-owned subsidiary of Star Plus Legend Holdings Limited (6683.HK), a company listed on The Stock Exchange of Hong Kong Limited.

 

The partnership is intended to integrate resources in the healthcare industry, skincare product development, celebrity IP management, and artificial intelligence technology to jointly advance the beauty and wellness sector. The collaboration spans multiple areas, including product development, IP empowerment, AI agents, office scenarios, user operations, digital innovation, and global expansion. The parties have launched their first collaborative smart product, the “AI Nutritionist,” and plan to accelerate the development and deployment of a full-chain intelligent service system, including AI-powered store managers and AI-driven professional skincare specialists.

 

The foregoing description is qualified in its entirety by the press release attached as Exhibit 99.1 to this Form 6-K.

 

Issuance of Press Release

 

On June 12, 2026, the Registrant issued a press release announcing the strategic partnership described above. A copy of the press release is attached hereto as Exhibit 99.1.

 

Forward Looking Statements

 

Matters discussed in this report may constitute forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are not historical facts. Words such as “believes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or similar expressions identify forward-looking statements. The forward-looking statements in this report are based upon various assumptions. Although the Registrant believes that these assumptions were reasonable when made, because these assumptions are inherently subject to significant uncertainties and contingencies that are difficult or impossible to predict and are beyond the Registrant’s control, the Registrant cannot assure you that it will achieve or accomplish these expectations. Actual results may differ materially from those anticipated. The Registrant undertakes no obligation to update or revise any forward-looking statements, except as required by law.

 

1

 

EXHIBIT INDEX

 

The following exhibit is being filed herewith:

 

Exhibit No.   Description
99.1   Press release of the Company dated June 12, 2026

 

2

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  Park Ha Biological Technology Co., Ltd.
     
Date: June 12, 2026 By: /s/ Xiaoqiu Zhang
  Name:  Xiaoqiu Zhang
  Title: Chief Executive Officer, Chairperson of the Board of Directors

 

3

 

 

Exhibit 99.1

 

Park Ha Biological Technology Co., Ltd. announces strategic partnership with Star Plus Legend Group’s wholly-owned subsidiary to build an AI-powered skincare and health ecosystem and expand its healthcare reach. 

 

Wuxi, China, June. 12, 2026 (GLOBE NEWSWIRE) -- Park Ha Biological Technology Co., Ltd. (NASDAQ: BYAH) (“Park Ha Biological” or the “Company”) announced that the Company has established a comprehensive strategic partnership with Star Plus Action (HK) Limited (“Star Plus Action”), a wholly-owned subsidiary of Star Plus Legend Holdings Limited (6683.HK), a company listed on The Stock Exchange of Hong Kong (“Star Plus Legend”). The two parties will integrate resources in the healthcare industry, skincare product development, celebrity IP management, and artificial intelligence technology to jointly advance the beauty and wellness sector, creating an innovative business model that combines AI technology, professional skincare services, and health maintenance. Their first collaborative smart product—the AI Nutritionist—has been launched as a pilot. Moving forward, both parties will accelerate the development and deployment of a full-chain intelligent service system, including AI-powered store managers and AI-driven professional skincare specialists, driving the digital transformation of the skincare and wellness industry.

 

With the parallel growth of China’s beauty economy and health-conscious consumption trends, consumer demand has shifted from standalone skincare products to integrated solutions combining skin care and health management. Leveraging years of research expertise and market penetration, Park Ha Biological specializes in scientific skincare and premium wellness care, having established a comprehensive product portfolio and customer service system that enjoys strong market credibility. To address industry challenges such as product homogeneity and insufficient service precision, Park Ha Biological has partnered strategically with Star Plus Action through complementary strengths, joint technological innovation, and shared service ecosystems, elevating the standards for next-generation skincare and wellness services while delivering intelligent, personalized solutions.

 

Star Plus Legend’s business model centers on IP creation and operation, leveraging IP to drive the synergistic development of AI-powered robotics and innovative health lifestyle consumer products. In IP development, the company has established strong partnerships with iconic figures like Jay Chou and Liu Genghong, creating phenomenal celebrity IPs such as “Zhou Classmate” and “Coach Liu.” In 2023, it collaborated with top Hollywood special effects teams to develop the digital avatar “Zhou Classmate” for Jay Chou, subsequently launching additional AI entities including the “Coach Liu” digital avatar, an AI nutritionist, and an AI live stream host, thereby establishing a comprehensive intelligent service ecosystem. In the health lifestyle sector, the company focuses on developing and selling health management products and skincare items, featuring brands such as Motong (promoting low-carbon diets), Yingyang Doctor (balancing nutrition), and Doctor Moji (specializing in recombination collagen).

 

This collaboration spans multiple domains—including product development, IP empowerment, AI agents, offline scenarios, user operations, digital innovation, and global expansion—to establish a comprehensive, long-term collaborative ecosystem.

 

Going forward, both parties will continue to roll out the full range of AI-powered service solutions: AI-powered store managers will enable intelligent management of online and offline touchpoints, customer traffic analysis, personalized recommendations, and automated after-sales support, thereby enhancing store operational efficiency; AI-powered skincare specialists will perform smart skin analysis, identify skin concerns, develop personalized skincare recommendations, and provide product pairing guidance, expanding the scope of beauty services and making standardized, high-quality personalized skincare services accessible to a broader audience. All AI functions are intended for general wellness and cosmetic purposes only and are not for medical diagnosis or treatment.

 

 

 

 

The CEO of Park Ha Biological stated that this strategic collaboration represents a pivotal upgrade for the brand, transitioning from a skincare-only focus to a comprehensive health and wellness ecosystem. Moving forward, the company will leverage its R&D strengths, along with the IP resources, industrial expertise, and AI capabilities of Star Plus Legend, to continuously enhance product offerings and intelligent service systems, thereby establishing a differentiated core competitive advantage in the industry.

 

The full implementation of this strategic collaboration is expected to help both parties break down traditional industry barriers, leverage technology to drive industrial innovation, and reshape the healthcare and skincare sector. It may also establish an intelligent, international recognized industry benchmark, and inject new momentum into the long-term, high-quality development of both parties.

 

About Park Ha Biological Technology Co., Ltd.

 

Established in 2016, Park Ha Biological Technology Co., Ltd. is primarily engaged in developing its private skincare label, direct skincare products sales and franchise alliances promotions under the proprietary brand “Park Ha”, with a commitment to providing cost-effective solutions to skin concerns and improving the confidence of women seeking skin treatment. As of April 30, 2025, the Company has three directly operated stores and 39 franchisees, of which 38 and one operate under the store name “Park Ha” and “Geni” respectively, in China. As part of its value-added service for the products, the Company offers “light beauty experience”, a quick complimentary after-sales beauty service performed in the directly-operated stores and franchise stores. For more information, please visit the Company’s website: http://ir.parkha.cn/.   

 

Forward-Looking Statements

 

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects, “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions in this announcement. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.

 

For more information, please contact:

 

Olivia Li 

ir@parkha.cn

Park Ha Biological Technology Co., Ltd.

 

 

 

FAQ

What strategic partnership did Park Ha Biological (BYAH) announce on this 6-K?

Park Ha Biological announced a comprehensive strategic partnership with Star Plus Action (HK) Limited, a wholly owned subsidiary of Star Plus Legend Holdings Limited. The collaboration focuses on combining skincare, healthcare, celebrity IP, and artificial intelligence to build an AI-powered skincare and health ecosystem and new service models.

How will the Star Plus partnership change Park Ha Biological (BYAH)’s business focus?

The partnership is described as a pivotal upgrade, shifting Park Ha Biological from a skincare-only focus to a broader health and wellness ecosystem. It leverages the company’s R&D with Star Plus Legend’s IP resources and AI capabilities to offer more intelligent, personalized skincare and wellness services.

What AI products are planned under Park Ha Biological (BYAH)’s collaboration with Star Plus?

The first pilot product is the “AI Nutritionist,” launched as a collaborative smart solution. The partners also plan AI-powered store managers and AI skincare specialists to handle customer traffic analysis, personalized recommendations, after-sales support, and smart skin analysis for non-medical, cosmetic and wellness purposes.

How many stores does Park Ha Biological (BYAH) currently operate in China?

As of April 30, 2025, Park Ha Biological had three directly operated stores and 39 franchisees in China. Of these franchise locations, 38 operated under the “Park Ha” name and one under the “Geni” brand, supporting its skincare and wellness service network.

What role does celebrity IP play in Park Ha Biological (BYAH)’s new partnership?

Star Plus Legend contributes celebrity IP resources, including well-known figures like Jay Chou and Liu Genghong, through its IP creation and operation model. These IP assets support AI-driven avatars and branded wellness products, which the partnership aims to integrate with Park Ha’s skincare and health solutions.

Filing Exhibits & Attachments

1 document