[Form 4] Beyond, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Beyond, Inc. (BYON) – Form 4 insider transaction

President & CFO Adrianne Lee sold 2,200 shares of Beyond common stock on 07/21/2025 at $10.00 per share (transaction code “S”). The disposition was completed under a pre-arranged Rule 10b5-1 trading plan adopted on 11/11/2024.

After the sale, Lee directly owns 60,434 BYON shares. The total reflects 454 shares that were previously misreported as tax-withheld on a Form 4 filed 01/23/2025.

No derivative securities were acquired or disposed of. The filing was signed by attorney-in-fact Christina Wheeler on 07/22/2025.

Positive

• Sale conducted under a pre-established Rule 10b5-1 plan, indicating compliance with insider-trading safeguards and reducing concerns over opportunistic timing.
• Prior share-count error corrected, enhancing accuracy of insider ownership records.

Negative

• President & CFO disposed of 2,200 common shares, which some investors may interpret as a mildly negative insider sentiment signal.

Insights

Securities Analyst

TL;DR: Modest 2,200-share sale under 10b5-1 plan; limited signal value, largely administrative.

The reported transaction equals roughly 3.6% of the executive’s 60,434-share position, suggesting only a minor portfolio rebalancing. Because it was executed under a pre-established Rule 10b5-1 plan, the sale appears routine and reduces concerns about timing. No derivatives or additional dispositions were disclosed. From a valuation standpoint, the filing does not alter the investment thesis and is unlikely to move the stock materially.

Corporate Governance Expert

TL;DR: Sale follows governance best practices; no red flags detected.

The use of a 10b5-1 plan demonstrates adherence to insider-trading safeguards and supports transparent corporate governance. The correction of the earlier 454-share misclassification improves record accuracy. With no indication of broader insider selling or strategic shifts, the event carries low governance risk.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Lee Adrianne

(Last) (First) (Middle)

433 ASCENSION WAY

3RD FLOOR

(Street)

MURRAY UT 84123

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BEYOND, INC. [ BYON ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President & CFO

3. Date of Earliest Transaction (Month/Day/Year)
07/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/21/2025		S(1)		2,200	D	$10	60,434(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to the Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2024.

2. Includes 454 shares that were inadvertently reported as withheld for taxes in a prior Form 4 filed on January 23, 2025.

	/s/ Christina Wheeler, Attorney-in-Fact	07/22/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Beyond (BYON) shares did President & CFO Adrianne Lee sell?

She sold 2,200 common shares on 07/21/2025.

At what price were the BYON shares sold?

The shares were sold at $10.00 per share.

How many BYON shares does Adrianne Lee own after the transaction?

She now directly owns 60,434 shares.

Was the transaction part of a trading plan?

Yes. The sale was executed under a Rule 10b5-1 plan adopted on 11/11/2024.

Were any derivative securities involved in this Form 4 filing?

No. The filing reports no acquisitions or dispositions of derivative securities.