BuzzFeed director exercises 128,056 RSUs
BuzzFeed, Inc. director Gregory Coleman reported the vesting of 128,056 restricted stock units (RSUs) that fully vested on May 26, 2026 and were settled in shares of Class A common stock.
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Form Type
4
Rhea-AI Filing Summary
BuzzFeed, Inc. director Gregory Coleman reported the vesting of 128,056 restricted stock units (RSUs) that fully vested on May 26, 2026 and were settled in shares of Class A common stock. These RSUs were previously granted on February 12, 2026 and vested in connection with a Corporate Transaction under the company’s 2021 Equity Incentive Plan.
Following these exercises, Coleman holds 561,946 shares of Class A common stock directly. He also reports indirect holdings through several Coleman family trusts, while disclaiming beneficial ownership of those trust-held shares except to the extent of any pecuniary interest.
Insider Trade Summary
128,056 shares exercised/converted
Exercise
10 txns
Insider
COLEMAN GREGORY
Role
Director
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units | 23,283 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units | 104,773 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 23,283 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 104,773 | $0.00 | $0.00 |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Restricted Stock Units — 0 contracts (Direct);
Class A Common Stock — 561,946 shares (Direct);
Class A Common Stock — 3,135 shares (Indirect, By The Coleman 2014 Family Trust);
Class A Common Stock — 12,931 shares (Indirect, By The Benjamin Coleman 2000 Trust);
Class A Common Stock — 3,273 shares (Indirect, By The Eloise Marie Coleman 2016 Trust);
Class A Common Stock — 12,931 shares (Indirect, By The Stephen Coleman 2000 Trust);
Class A Common Stock — 3,273 shares (Indirect, By The Audrey Amelia Coleman 2014 Trust);
Class A Common Stock — 12,931 shares (Indirect, By The Melissa Coleman 2000 Trust)
Footnotes (9)
- F1. 128,056 restricted stock units ("RSUs") fully vested on May 26, 2026 and were settled in shares of the issuer's common stock.
- F2. Held by The Coleman 2014 Family Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- F3. Held by The Benjamin Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Benjamin Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- F4. Held by The Eloise Marie Coleman 2016 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Eloise Marie Coleman 2016 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- F5. Held by The Stephen Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Stephen Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- F6. Held by The Audrey Amelia Coleman 2014 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Audrey Amelia Coleman 2014 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.
- F7. Held by The Melissa Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Melissa Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
- F8. Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.
- F9. The reported transaction reflects the accelerated vesting, in connection with the consummation of a transaction constituting a Corporate Transaction (as defined in the Company's 2021 Equity Incentive Plan, as amended (the "Plan")), of RSUs previously granted on February 12, 2026, pursuant to the terms of the applicable award agreement and the Plan.
Key Figures
RSUs vested and settled: 128,056 RSUs
RSUs exercised (lot 1): 104,773 shares
RSUs exercised (lot 2): 23,283 shares
+4 more
7 metrics
RSUs vested and settled
128,056 RSUs
Fully vested and settled in Class A common stock on May 26, 2026
RSUs exercised (lot 1)
104,773 shares
RSUs converted to Class A common stock at $0.0000 per share
RSUs exercised (lot 2)
23,283 shares
Additional RSUs converted to Class A common stock at $0.0000 per share
Direct holdings after transaction
561,946 shares
Class A common stock held directly following RSU vesting
Coleman 2014 Family Trust holding
3,135 shares
Class A common stock held indirectly by The Coleman 2014 Family Trust
Benjamin Coleman 2000 Trust holding
12,931 shares
Class A common stock held indirectly by The Benjamin Coleman 2000 Trust
Audrey Amelia Coleman 2014 Trust holding
3,273 shares
Class A common stock held indirectly by The Audrey Amelia Coleman 2014 Trust
Key Terms
Restricted Stock Units, Corporate Transaction, 2021 Equity Incentive Plan, beneficial ownership, +1 more
5 terms
Restricted Stock Units financial
"128,056 restricted stock units ("RSUs") fully vested on May 26, 2026"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Corporate Transaction financial
"in connection with the consummation of a transaction constituting a Corporate Transaction"
2021 Equity Incentive Plan financial
"as defined in the Company's 2021 Equity Incentive Plan, as amended (the "Plan")"
beneficial ownership financial
"Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Section 16 regulatory
"for purposes of Section 16 of the Act or for any other purpose"
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider activity did Gregory Coleman report at BuzzFeed (BZFD)?
Gregory Coleman reported the vesting and settlement of 128,056 RSUs into BuzzFeed Class A common stock on May 26, 2026. These awards were part of his equity compensation, with no open-market share sales reported in this filing.
What are the terms of the RSUs that vested for Gregory Coleman at BuzzFeed?
The filing states that 128,056 RSUs fully vested on May 26, 2026 and were settled in Class A common stock. Each RSU represents a contingent right to receive one share, subject to Coleman’s continued service to BuzzFeed as provided under the equity plan.
Why did Gregory Coleman’s RSUs at BuzzFeed vest on May 26, 2026?
The reported vesting reflects accelerated vesting tied to the consummation of a transaction constituting a Corporate Transaction under BuzzFeed’s 2021 Equity Incentive Plan. The RSUs were originally granted on February 12, 2026 and vested according to the plan and award terms.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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