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BuzzFeed director Rothstein vests 30,381 RSUs

BuzzFeed, Inc. (BZFD) director Adam Rothstein reported the vesting and settlement of 30,381 Restricted Stock Units (RSUs) on September 2, 2026, which were converted into the same number of shares of Class A common stock.

(Neutral)
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Form Type
4

Rhea-AI Filing Summary

BuzzFeed, Inc. (BZFD) director Adam Rothstein reported the vesting and settlement of 30,381 Restricted Stock Units (RSUs) on September 2, 2026, which were converted into the same number of shares of Class A common stock. This represents one quarter of a 121,527 RSU award; the remaining 91,146 RSUs continue to vest in equal installments on December 2, March 2 and June 2 thereafter. Following this event, Rothstein directly holds 1,214,898 shares of Class A common stock and 91,146 unvested RSUs, which either vest or are cancelled and do not expire.

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Insider Rothstein Adam
Role Director
Type Security Shares Price Value
Exercise Restricted Stock Units F2, F3, F4 30,381 $0.00 $0.00
Exercise Class A Common Stock F1 30,381 $0.00 $0.00
Holdings After Transaction: Restricted Stock Units — 91,146 contracts (Direct); Class A Common Stock — 1,214,898 shares (Direct)
Footnotes (4)
  1. F1. 30,381 restricted stock units ("RSUs") fully vested on September 2, 2026 and were settled in shares of the Issuer's Class A common stock.
  2. F2. Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.
  3. F3. 1/4 of the award vested on September 2, 2026. The remaining 91,146 RSUs vest ratably as to 1/4 of the total award of 121,527 RSUs on the 2nd of each December, March and June thereafter.
  4. F4. These RSUs do not expire; they either vest or are cancelled prior to the vesting date.
RSUs vested and settled 30,381 units RSUs that fully vested and settled into Class A shares on September 2, 2026
Total RSU award 121,527 units Equity award described in the footnotes for Adam Rothstein
Remaining unvested RSUs 91,146 units RSUs that continue to vest quarterly after September 2, 2026
Class A shares held after transaction 1,214,898 shares Direct ownership of BuzzFeed Class A common stock after the Form 4 transactions
RSU vesting installment 1/4 of award Portion of the 121,527 RSUs that vested on September 2, 2026
Restricted Stock Units financial
"30,381 restricted stock units ("RSUs") fully vested on September 2, 2026"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Class A common stock financial
"settled in shares of the Issuer's Class A common stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
vested financial
"30,381 restricted stock units ("RSUs") fully vested on September 2, 2026"
contingent right financial
"Each RSU represents a contingent right to receive one share"

FAQ

What insider transaction did BuzzFeed (BZFD) director Adam Rothstein report?

Adam Rothstein reported that 30,381 RSUs fully vested on September 2, 2026 and were settled into 30,381 shares of BuzzFeed Class A common stock, as part of an equity compensation award.

How many BuzzFeed (BZFD) shares does Adam Rothstein hold after this Form 4?

After the reported transactions, Adam Rothstein directly holds 1,214,898 shares of BuzzFeed Class A common stock, according to the filing’s post-transaction ownership figure.

What is the size of Adam Rothstein’s RSU award at BuzzFeed (BZFD)?

The RSU award totals 121,527 RSUs. On September 2, 2026, 30,381 RSUs (one quarter of the award) vested and settled into shares, leaving 91,146 RSUs unvested and subject to the remaining vesting schedule.

What is the remaining unvested RSU balance for Adam Rothstein at BuzzFeed (BZFD)?

Following the September 2, 2026 vesting, Adam Rothstein has 91,146 unvested RSUs. These RSUs vest ratably as to one quarter of the 121,527 RSU award on each December 2, March 2 and June 2 thereafter.

Do Adam Rothstein’s BuzzFeed (BZFD) RSUs have an expiration date or a 10b5-1 plan?

The filing states that these RSUs do not expire; they either vest or are cancelled prior to vesting. The document-level Rule 10b5-1 checkbox is not checked, so no trading plan is affirmed for this report.

What does each BuzzFeed (BZFD) RSU held by Adam Rothstein represent?

Each RSU represents a contingent right to receive one share of BuzzFeed’s Class A common stock, conditioned on Adam Rothstein’s continued status as a service provider to the company.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Rothstein Adam

(Last)(First)(Middle)
C/O BUZZFEED, INC.
50 W. 23RD STREET, 6TH FLOOR

(Street)
NEW YORK NEW YORK 10010

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
BuzzFeed, Inc. [ BZFD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/02/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock09/02/2026M30,381(1)A$01,214,898D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(2)09/02/2026M30,381 (3) (4)Class A Common Stock30,381$091,146D
Explanation of Responses:
1. 30,381 restricted stock units ("RSUs") fully vested on September 2, 2026 and were settled in shares of the Issuer's Class A common stock.
2. Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.
3. 1/4 of the award vested on September 2, 2026. The remaining 91,146 RSUs vest ratably as to 1/4 of the total award of 121,527 RSUs on the 2nd of each December, March and June thereafter.
4. These RSUs do not expire; they either vest or are cancelled prior to the vesting date.
Remarks:
/s/ Fatima Santos as Attorney-in-Fact for Adam Rothstein09/04/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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