BuzzFeed director converts 34,924 RSUs to shares

BuzzFeed, Inc. director Gregory Coleman reported the vesting and settlement of 34,924 restricted stock units (RSUs) on March 1, 2026.

Rhea-AI Filing Summary

BuzzFeed, Inc. director Gregory Coleman reported the vesting and settlement of 34,924 restricted stock units (RSUs) on March 1, 2026. These RSUs fully vested and were settled into 34,924 shares of Class A common stock at a price of $0.00 per share through a derivative exercise/conversion.

Each RSU represents a right to receive one share of Class A common stock, conditioned on continued service. After this vesting, 104,773 RSUs remain, scheduled to vest in equal one-quarter installments on the 1st of each June, September, and December. The RSUs either vest or are cancelled; they do not expire.

Insider Trade Summary

34,924 shares exercised/converted

Exercise 2 txns

Insider COLEMAN GREGORY

Role Director

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units	34,924	$0.00	$0.00
Exercise	Class A Common Stock	34,924	$0.00	$0.00

Holdings After Transaction: Restricted Stock Units — 104,773 contracts (Direct); Class A Common Stock — 410,608 shares (Direct)

Footnotes (4)

1. F1. 34,924 restricted stock units ("RSUs") fully vested on March 1, 2026 and were settled in shares of the issuer's common stock.
2. F2. Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.
3. F3. 1/4 of the award vested on the transaction date. The remaining 104,773 RSUs vest ratably as to 1/4 of the total award on the 1st of each June, September and December thereafter.
4. F4. These RSUs do not expire; they either vest or are cancelled prior to the vesting date.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Gregory Coleman report at BuzzFeed (BZFD)?

Gregory Coleman reported a vesting and conversion of 34,924 restricted stock units into 34,924 shares of BuzzFeed Class A common stock. The transaction occurred on March 1, 2026, via exercise or conversion of a derivative security at a stated price of $0.00 per share.

When did Gregory Coleman’s 34,924 BuzzFeed RSUs vest and settle?

The 34,924 RSUs held by Gregory Coleman fully vested on March 1, 2026 and were settled in shares of BuzzFeed’s Class A common stock. This reflects a scheduled vesting event from a prior equity award granted to him as a service provider to the company.

How many BuzzFeed RSUs remain unvested for Gregory Coleman after this Form 4?

After this transaction, 104,773 RSUs remain for Gregory Coleman. According to the disclosure, these RSUs vest ratably in one-quarter installments on the 1st of each June, September, and December following the March 1, 2026 vesting date, assuming continued service.

What does each BuzzFeed RSU represent in Gregory Coleman’s award?

Each RSU in Gregory Coleman’s award represents a contingent right to receive one share of BuzzFeed Class A common stock. This right is subject to his continued status as a service provider to BuzzFeed, meaning the units vest over time and convert into common shares if service conditions are met.

Do Gregory Coleman’s BuzzFeed RSUs have an expiration date?

The disclosed BuzzFeed RSUs for Gregory Coleman do not have a traditional expiration date. Instead, they either vest on scheduled dates or are cancelled before vesting if conditions are not satisfied, such as continued service to the company, as noted in the filing footnotes.

How did this BuzzFeed RSU vesting affect Gregory Coleman’s share holdings?

Following the conversion of 34,924 RSUs, Gregory Coleman directly holds 410,608 shares of BuzzFeed Class A common stock. This reflects the added shares received from the RSU settlement on March 1, 2026, as disclosed, alongside his previously held direct share position in the company.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/02/2026 - 06:05 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

COLEMAN GREGORY

(Last) (First) (Middle)

C/O BUZZFEED, INC.

50 W. 23RD STREET, 6TH FLOOR

(Street)

NEW YORK NY 10010

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BuzzFeed, Inc. [ BZFD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
03/01/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	03/01/2026		M		34,924(1)	A	$0	410,608	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(2)	03/01/2026		M			34,924	(3)	(4)	Class A Common Stock	34,924	$0	104,773	D

Explanation of Responses:

1. 34,924 restricted stock units ("RSUs") fully vested on March 1, 2026 and were settled in shares of the issuer's common stock.

2. Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

3. 1/4 of the award vested on the transaction date. The remaining 104,773 RSUs vest ratably as to 1/4 of the total award on the 1st of each June, September and December thereafter.

4. These RSUs do not expire; they either vest or are cancelled prior to the vesting date.

Remarks:

	/s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman	02/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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