Insider sale: BuzzFeed director disposes 23,907 Class A shares near $2.00

Rhea-AI Filing Summary

BuzzFeed, Inc. director Janet L. Rolle reported selling 23,907 shares of Class A common stock on 09/12/2025 in multiple trades at prices ranging from $2.00 to $2.02, with a weighted-average sale price of $2.0041. After these dispositions she beneficially owned 110,213 shares directly. The filing notes the seller will provide transaction-level details on request.

Positive

• None.

Negative

• Insider disposition: A company director sold 23,907 shares, which may be interpreted by some investors as insider liquidity-taking.

Insights

Corporate Governance Expert

TL;DR: Director executed routine sales reducing direct stake but retains meaningful ownership, suggesting no immediate governance change.

Janet Rolle, a director, disposed of 23,907 Class A shares at roughly $2.00 each and continues to hold 110,213 shares directly. This is a straightforward Section 16 disclosure of insider sales. The filing states trades occurred in multiple executions and provides a weighted-average price rather than trade-by-trade detail, but offers to supply specifics on request. From a governance standpoint, the sale reduces her direct exposure but does not indicate resignation, option exercise, or related-party transaction.

Securities Analyst

TL;DR: Insider sale disclosed; transaction size is modest relative to typical institutional holdings and is informational for liquidity assessment.

The reported sale of 23,907 shares at a weighted-average of $2.0041 provides data on insider liquidity and realized proceeds (approximately $47,900 before fees). Remaining direct holdings of 110,213 shares are material for monitoring insider alignment but do not, by themselves, signal a material shift in capital structure or control. The disclosure complies with Section 16 reporting expectations and offers further trade-level data upon request.

Insider Trade Summary

Net Seller: 23,907 shares

Net Sell 1 txn

Insider Rolle Janet L

Role Director

Sold 23,907 shs ($48K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	23,907	$2.0041	$48K

Holdings After Transaction: Class A Common Stock — 110,213 shares (Direct)

Footnotes (1)

1. F1. On September 12, 2025, the Reporting Person sold these shares in multiple trades at prices ranging from $2.00 to $2.02. The price reported above in Column 4 reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares and prices at which the transactions were effected.

FAQ

What did Janet L. Rolle report in the Form 4 for BZFDW?

She reported selling 23,907 Class A shares in multiple trades on 09/12/2025 at prices between $2.00 and $2.02 (weighted-average $2.0041).

How many shares does Janet L. Rolle own after the reported transactions?

110,213 shares of Class A common stock are reported as beneficially owned following the sales.

What price did the insider sales occur at for BZFDW?

Prices ranged from $2.00 to $2.02, with a weighted-average sale price of $2.0041 reported on the Form 4.

Did the Form 4 provide individual trade prices and quantities?

No. The filing discloses a weighted-average price and states the shares were sold in multiple trades, and the reporting person offers to provide full trade details on request.

Does the Form 4 indicate any change in role or status for the reporting director?

No. The Form 4 reports only the sale of shares and continuing direct ownership; it does not disclose any resignation or change in relationship to the issuer.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 09/17/2025 - 05:09 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Rolle Janet L

(Last) (First) (Middle)

C/O BUZZFEED, INC.

50 W. 23RD STREET, 6TH FLOOR

(Street)

NEW YORK NY 10010

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BuzzFeed, Inc. [ BZFD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/12/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/12/2025		S		23,907(1)	D	$2.0041	110,213	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. On September 12, 2025, the Reporting Person sold these shares in multiple trades at prices ranging from $2.00 to $2.02. The price reported above in Column 4 reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares and prices at which the transactions were effected.

Remarks:

	/s/ Heather Flores-Ricks as Attorney-in-fact for Janet Rolle	09/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.