STOCK TITAN

[Form 4] BuzzFeed, Inc. Warrant Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

BZFD – Form 4 (filed 07/25/2025): On 07/24/2025, insider John S. Johnson III, acting through his wholly owned entity Johnson BF, LLC, sold 50,000 Class A common shares of BuzzFeed, Inc. at a weighted-average price of $2.4462 (price range $2.56–$2.38). After the transaction the LLC now holds 1,041,195 shares, implying a reduction of roughly 4.8 % from the insider’s prior 1,091,195-share position.

The filing identifies Johnson as a >10 % owner/officer and notes the Form was submitted by more than one reporting person (Johnson S. Johnson III and Johnson BF, LLC). No derivative trades were reported in Table II, and ownership remains indirect. The Johnson parties disclaim any pecuniary interest in shares owned by Jonah Peretti and related entities.

Investors typically monitor Form 4 activity for sentiment clues; while this sale is modest relative to total beneficial ownership and no strategic rationale is provided, it represents insider cash-out activity during the period.

BZFD – Modulo 4 (presentato il 25/07/2025): Il 24/07/2025, l'insider John S. Johnson III, agendo tramite la sua entità interamente controllata Johnson BF, LLC, ha venduto 50.000 azioni ordinarie di Classe A di BuzzFeed, Inc. a un prezzo medio ponderato di 2,4462 $ (intervallo di prezzo 2,56–2,38 $). Dopo la transazione, la LLC detiene ora 1.041.195 azioni, implicando una riduzione di circa il 4,8% rispetto alla posizione precedente di 1.091.195 azioni dell'insider.

La dichiarazione identifica Johnson come proprietario/direttore con una quota superiore al 10% e specifica che il modulo è stato presentato da più soggetti segnalanti (Johnson S. Johnson III e Johnson BF, LLC). Non sono state segnalate operazioni derivate nella Tabella II e la proprietà rimane indiretta. Le parti Johnson declinano qualsiasi interesse economico nelle azioni possedute da Jonah Peretti e dalle entità correlate.

Gli investitori solitamente monitorano l'attività del Modulo 4 per cogliere segnali di sentiment; sebbene questa vendita sia modesta rispetto alla proprietà totale effettiva e non venga fornita alcuna motivazione strategica, rappresenta un'attività di liquidazione interna nel periodo considerato.

BZFD – Formulario 4 (presentado el 25/07/2025): El 24/07/2025, el insider John S. Johnson III, actuando a través de su entidad de propiedad total Johnson BF, LLC, vendió 50,000 acciones ordinarias Clase A de BuzzFeed, Inc. a un precio promedio ponderado de $2.4462 (rango de precio $2.56–$2.38). Tras la transacción, la LLC ahora posee 1,041,195 acciones, lo que implica una reducción de aproximadamente el 4.8% desde la posición previa de 1,091,195 acciones del insider.

El informe identifica a Johnson como propietario/oficial con más del 10% y señala que el Formulario fue presentado por más de una persona informante (Johnson S. Johnson III y Johnson BF, LLC). No se reportaron operaciones derivadas en la Tabla II y la propiedad sigue siendo indirecta. Las partes Johnson renuncian a cualquier interés pecuniario en las acciones propiedad de Jonah Peretti y entidades relacionadas.

Los inversores suelen monitorear la actividad del Formulario 4 para obtener pistas sobre el sentimiento; aunque esta venta es modesta en relación con la propiedad total beneficiaria y no se proporciona una razón estratégica, representa una actividad de desinversión interna durante el período.

BZFD – 양식 4 (2025년 7월 25일 제출): 2025년 7월 24일, 내부자 John S. Johnson III는 전액 소유한 법인 Johnson BF, LLC를 통해 BuzzFeed, Inc.의 클래스 A 보통주 50,000주를 주당 평균 2.4462달러 (가격 범위 2.56~2.38달러)에 매도했습니다. 거래 후 LLC는 현재 1,041,195주를 보유하고 있어 내부자의 이전 1,091,195주 보유에서 약 4.8% 감소한 셈입니다.

제출 서류에는 Johnson이 10% 이상 지분 보유자/임원으로 명시되어 있으며, 양식은 여러 신고자(Johnson S. Johnson III 및 Johnson BF, LLC)에 의해 제출되었음을 알립니다. 표 II에는 파생 거래가 보고되지 않았으며 소유권은 간접적입니다. Johnson 측은 Jonah Peretti 및 관련 법인이 소유한 주식에 대해 금전적 이해관계가 없음을 명시합니다.

투자자들은 일반적으로 양식 4의 활동을 감정 신호로 모니터링합니다; 이번 매도는 총 실질 보유량에 비해 소규모이며 전략적 이유는 제공되지 않았으나, 해당 기간 동안 내부자의 현금화 활동을 나타냅니다.

BZFD – Formulaire 4 (déposé le 25/07/2025) : Le 24/07/2025, l'initié John S. Johnson III, agissant par l'intermédiaire de sa société entièrement détenue Johnson BF, LLC, a vendu 50 000 actions ordinaires de Classe A de BuzzFeed, Inc. à un prix moyen pondéré de 2,4462 $ (fourchette de prix 2,56–2,38 $). Après la transaction, la LLC détient désormais 1 041 195 actions, ce qui représente une réduction d'environ 4,8 % par rapport à la position précédente de l'initié de 1 091 195 actions.

Le dépôt identifie Johnson comme un propriétaire/dirigeant détenant plus de 10 % et indique que le formulaire a été soumis par plusieurs personnes déclarantes (Johnson S. Johnson III et Johnson BF, LLC). Aucune transaction dérivée n’a été signalée dans le Tableau II, et la propriété reste indirecte. Les parties Johnson déclinent tout intérêt pécuniaire dans les actions détenues par Jonah Peretti et les entités associées.

Les investisseurs surveillent généralement l’activité des formulaires 4 pour détecter des indices de sentiment ; bien que cette vente soit modeste par rapport à la propriété bénéficiaire totale et qu’aucune raison stratégique ne soit fournie, elle représente une activité de désinvestissement interne durant la période.

BZFD – Formular 4 (eingereicht am 25.07.2025): Am 24.07.2025 verkaufte Insider John S. Johnson III, über seine vollständig im Besitz befindliche Gesellschaft Johnson BF, LLC, 50.000 Class A Stammaktien von BuzzFeed, Inc. zu einem gewichteten Durchschnittspreis von 2,4462 $ (Preisspanne 2,56–2,38 $). Nach der Transaktion hält die LLC nun 1.041.195 Aktien, was eine Reduzierung von etwa 4,8 % gegenüber der vorherigen Position des Insiders von 1.091.195 Aktien bedeutet.

Die Einreichung identifiziert Johnson als Eigentümer/Offizier mit mehr als 10 % Anteil und weist darauf hin, dass das Formular von mehr als einer meldenden Person eingereicht wurde (Johnson S. Johnson III und Johnson BF, LLC). In Tabelle II wurden keine Derivatgeschäfte gemeldet, und das Eigentum bleibt indirekt. Die Johnson-Parteien weisen jegliches finanzielles Interesse an den von Jonah Peretti und verbundenen Unternehmen gehaltenen Aktien zurück.

Investoren beobachten Aktivitäten im Formular 4 typischerweise als Stimmungsindikatoren; obwohl dieser Verkauf im Verhältnis zum gesamten wirtschaftlichen Eigentum gering ist und kein strategischer Grund angegeben wurde, stellt er eine Insider-Auszahlungsaktivität im betrachteten Zeitraum dar.

Positive
  • None.
Negative
  • Insider disposition: Johnson BF, LLC sold 50,000 BuzzFeed Class A shares at a weighted-average $2.4462, reducing the insider’s holding by about 4.8 %.

Insights

TL;DR: Insider trims ~5 % stake, small dollar amount—signal mildly negative but unlikely to move fundamentals.

The reported sale of 50 k shares at $2.45 equals roughly $122 k in proceeds and leaves the insider with over one million shares. Scale is immaterial versus BuzzFeed’s ~150 m share float and does not meaningfully alter control. Absence of additional sales or derivative hedges limits concern. Nonetheless, any insider disposition—particularly by a >10 % holder—can pressure sentiment in a low-liquidity microcap. Impact: modest, watch for follow-up filings.

TL;DR: Routine Form 4, no governance red flags; sale within normal regulatory disclosure.

The transaction was properly disclosed within two business days and signed by an attorney-in-fact, indicating compliance with Section 16 reporting. The insider continues to exceed the 10 % threshold, maintaining significant alignment. No mention of a 10b5-1 trading plan, but the modest size suggests personal liquidity rather than strategic exit. From a governance standpoint, transparency remains intact and no control issues arise.

BZFD – Modulo 4 (presentato il 25/07/2025): Il 24/07/2025, l'insider John S. Johnson III, agendo tramite la sua entità interamente controllata Johnson BF, LLC, ha venduto 50.000 azioni ordinarie di Classe A di BuzzFeed, Inc. a un prezzo medio ponderato di 2,4462 $ (intervallo di prezzo 2,56–2,38 $). Dopo la transazione, la LLC detiene ora 1.041.195 azioni, implicando una riduzione di circa il 4,8% rispetto alla posizione precedente di 1.091.195 azioni dell'insider.

La dichiarazione identifica Johnson come proprietario/direttore con una quota superiore al 10% e specifica che il modulo è stato presentato da più soggetti segnalanti (Johnson S. Johnson III e Johnson BF, LLC). Non sono state segnalate operazioni derivate nella Tabella II e la proprietà rimane indiretta. Le parti Johnson declinano qualsiasi interesse economico nelle azioni possedute da Jonah Peretti e dalle entità correlate.

Gli investitori solitamente monitorano l'attività del Modulo 4 per cogliere segnali di sentiment; sebbene questa vendita sia modesta rispetto alla proprietà totale effettiva e non venga fornita alcuna motivazione strategica, rappresenta un'attività di liquidazione interna nel periodo considerato.

BZFD – Formulario 4 (presentado el 25/07/2025): El 24/07/2025, el insider John S. Johnson III, actuando a través de su entidad de propiedad total Johnson BF, LLC, vendió 50,000 acciones ordinarias Clase A de BuzzFeed, Inc. a un precio promedio ponderado de $2.4462 (rango de precio $2.56–$2.38). Tras la transacción, la LLC ahora posee 1,041,195 acciones, lo que implica una reducción de aproximadamente el 4.8% desde la posición previa de 1,091,195 acciones del insider.

El informe identifica a Johnson como propietario/oficial con más del 10% y señala que el Formulario fue presentado por más de una persona informante (Johnson S. Johnson III y Johnson BF, LLC). No se reportaron operaciones derivadas en la Tabla II y la propiedad sigue siendo indirecta. Las partes Johnson renuncian a cualquier interés pecuniario en las acciones propiedad de Jonah Peretti y entidades relacionadas.

Los inversores suelen monitorear la actividad del Formulario 4 para obtener pistas sobre el sentimiento; aunque esta venta es modesta en relación con la propiedad total beneficiaria y no se proporciona una razón estratégica, representa una actividad de desinversión interna durante el período.

BZFD – 양식 4 (2025년 7월 25일 제출): 2025년 7월 24일, 내부자 John S. Johnson III는 전액 소유한 법인 Johnson BF, LLC를 통해 BuzzFeed, Inc.의 클래스 A 보통주 50,000주를 주당 평균 2.4462달러 (가격 범위 2.56~2.38달러)에 매도했습니다. 거래 후 LLC는 현재 1,041,195주를 보유하고 있어 내부자의 이전 1,091,195주 보유에서 약 4.8% 감소한 셈입니다.

제출 서류에는 Johnson이 10% 이상 지분 보유자/임원으로 명시되어 있으며, 양식은 여러 신고자(Johnson S. Johnson III 및 Johnson BF, LLC)에 의해 제출되었음을 알립니다. 표 II에는 파생 거래가 보고되지 않았으며 소유권은 간접적입니다. Johnson 측은 Jonah Peretti 및 관련 법인이 소유한 주식에 대해 금전적 이해관계가 없음을 명시합니다.

투자자들은 일반적으로 양식 4의 활동을 감정 신호로 모니터링합니다; 이번 매도는 총 실질 보유량에 비해 소규모이며 전략적 이유는 제공되지 않았으나, 해당 기간 동안 내부자의 현금화 활동을 나타냅니다.

BZFD – Formulaire 4 (déposé le 25/07/2025) : Le 24/07/2025, l'initié John S. Johnson III, agissant par l'intermédiaire de sa société entièrement détenue Johnson BF, LLC, a vendu 50 000 actions ordinaires de Classe A de BuzzFeed, Inc. à un prix moyen pondéré de 2,4462 $ (fourchette de prix 2,56–2,38 $). Après la transaction, la LLC détient désormais 1 041 195 actions, ce qui représente une réduction d'environ 4,8 % par rapport à la position précédente de l'initié de 1 091 195 actions.

Le dépôt identifie Johnson comme un propriétaire/dirigeant détenant plus de 10 % et indique que le formulaire a été soumis par plusieurs personnes déclarantes (Johnson S. Johnson III et Johnson BF, LLC). Aucune transaction dérivée n’a été signalée dans le Tableau II, et la propriété reste indirecte. Les parties Johnson déclinent tout intérêt pécuniaire dans les actions détenues par Jonah Peretti et les entités associées.

Les investisseurs surveillent généralement l’activité des formulaires 4 pour détecter des indices de sentiment ; bien que cette vente soit modeste par rapport à la propriété bénéficiaire totale et qu’aucune raison stratégique ne soit fournie, elle représente une activité de désinvestissement interne durant la période.

BZFD – Formular 4 (eingereicht am 25.07.2025): Am 24.07.2025 verkaufte Insider John S. Johnson III, über seine vollständig im Besitz befindliche Gesellschaft Johnson BF, LLC, 50.000 Class A Stammaktien von BuzzFeed, Inc. zu einem gewichteten Durchschnittspreis von 2,4462 $ (Preisspanne 2,56–2,38 $). Nach der Transaktion hält die LLC nun 1.041.195 Aktien, was eine Reduzierung von etwa 4,8 % gegenüber der vorherigen Position des Insiders von 1.091.195 Aktien bedeutet.

Die Einreichung identifiziert Johnson als Eigentümer/Offizier mit mehr als 10 % Anteil und weist darauf hin, dass das Formular von mehr als einer meldenden Person eingereicht wurde (Johnson S. Johnson III und Johnson BF, LLC). In Tabelle II wurden keine Derivatgeschäfte gemeldet, und das Eigentum bleibt indirekt. Die Johnson-Parteien weisen jegliches finanzielles Interesse an den von Jonah Peretti und verbundenen Unternehmen gehaltenen Aktien zurück.

Investoren beobachten Aktivitäten im Formular 4 typischerweise als Stimmungsindikatoren; obwohl dieser Verkauf im Verhältnis zum gesamten wirtschaftlichen Eigentum gering ist und kein strategischer Grund angegeben wurde, stellt er eine Insider-Auszahlungsaktivität im betrachteten Zeitraum dar.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Johnson John S. III

(Last) (First) (Middle)
C/O CRM MANAGEMENT
PO BOX 778

(Street)
NEW YORK NY 10013

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BuzzFeed, Inc. [ BZFD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% Group
3. Date of Earliest Transaction (Month/Day/Year)
07/24/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 07/24/2025 S 50,000 D $2.4462 1,041,195(1) I By Johnson BF, LLC(2)
Class A Common Stock 7,866 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
1. Name and Address of Reporting Person*
Johnson John S. III

(Last) (First) (Middle)
C/O CRM MANAGEMENT
PO BOX 778

(Street)
NEW YORK NY 10013

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% Group
1. Name and Address of Reporting Person*
Johnson BF, LLC

(Last) (First) (Middle)
C/O CRM MANAGEMENT
PO BOX 778

(Street)
NEW YORK NY 10013

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director 10% Owner
Officer (give title below) X Other (specify below)
Member of 10% Group
Explanation of Responses:
1. On July 24, 2025, the Reporting Person sold these shares in multiple trades at prices ranging from $2.56 to $2.38. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares and prices at which the transactions were effected.
2. These shares are directly held by Johnson BF, LLC, of which John S. Johnson, III is the sole member.
Remarks:
John S. Johnson, III and Johnson BF, LLC (collectively, the "Johnson Parties") may be deemed to be members of a "group," within the meaning of Section 13(d)(3) of the Securities Exchange Act of 1934 with Jonah Peretti and Jonah Peretti, LLC (together, "Peretti"). The Johnson Parties do not have any pecuniary interest in any shares beneficially owned by Peretti, and the Johnson Parties disclaim beneficial ownership of such shares.
/s/ Heather Flores-Ricks, Attorney-in-Fact for John S. Johnson, III 07/25/2025
/s/ Heather Flores-Ricks, Attorney-in-Fact for Johnson BF, LLC 07/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many BuzzFeed (BZFD) shares did John S. Johnson III sell on 07/24/2025?

He sold 50,000 Class A common shares through Johnson BF, LLC.

What was the average sale price reported in the Form 4?

The weighted-average sale price was $2.4462 per share, with individual trades between $2.56 and $2.38.

How many BuzzFeed shares does the insider own after the sale?

Post-transaction, Johnson BF, LLC beneficially owns 1,041,195 Class A shares.

Did the filing report any derivative transactions?

No; Table II shows no acquisitions or dispositions of derivative securities.

Does the insider remain a 10 % owner after the sale?

Yes. Despite the sale, the reporting person is still classified as a 10 % owner/officer of BuzzFeed.
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