STOCK TITAN

Maplebear (CART) CEO Disposes 9,259 Shares via Pre-Arranged 10b5-1 Plan

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Maplebear Inc. (CART) President and CEO Christopher Rogers reported a sale of common stock under a pre-established trading plan. The Form 4 shows a 09/22/2025 disposition of 9,259 shares at a weighted-average price of $42.3678, with individual trade prices ranging from $41.9150 to $42.86. After the reported sale, the filing states Mr. Rogers beneficially owns 739,880 shares directly. The sales were executed pursuant to a Rule 10b5-1 plan adopted on November 21, 2024, and the Form 4 was signed by an attorney-in-fact on 09/24/2025.

Positive

  • Transaction disclosed promptly on Form 4 with date and execution details
  • Sale executed under a Rule 10b5-1 plan, indicating pre-established trading parameters and an affirmative defense to insider trading claims
  • Significant retained holding of 739,880 shares remains after the sale

Negative

  • Insider sale by the CEO (9,259 shares) could be interpreted negatively by some investors despite being planned
  • Price range disclosed shows sales at varying prices ($41.9150–$42.86), which may attract questions about timing and execution details

Insights

TL;DR: CEO executed a planned sale of 9,259 shares under a Rule 10b5-1 program; remaining direct stake is 739,880 shares.

The transaction is a routine insider disposition under a previously adopted Rule 10b5-1 plan, which provides an affirmative defense against insider trading allegations when properly executed. The sale size is modest relative to the retained holding of 739,880 shares, suggesting no immediate change to Mr. Rogers' equity stake or control. Investors should note the weighted-average sale price of $42.3678 and the disclosed price range of $41.9150 to $42.86, which document execution details without implying undisclosed corporate developments.

TL;DR: Insider sale was processed via a documented 10b5-1 plan adopted in 2024, indicating procedural compliance.

The filing includes the plan adoption date

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Rogers Chris

(Last) (First) (Middle)
C/O MAPLEBEAR INC.
50 BEALE STREET, SUITE 600

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Maplebear Inc. [ CART ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
3. Date of Earliest Transaction (Month/Day/Year)
09/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/22/2025 S(1) 9,259 D $42.3678(2) 739,880 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The reported sales were effected pursuant to a Rule 10b5-1 trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), adopted on November 21, 2024.
2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.9150 to $42.86 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
/s/ Nathan Cao, Attorney-in-Fact 09/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many CART shares did Christopher Rogers sell on 09/22/2025?

He sold 9,259 shares of Maplebear Inc. common stock on 09/22/2025 according to the Form 4.

At what price were the CART shares sold?

Weighted-average price $42.3678; individual transactions ranged from $41.9150 to $42.86 per share.

Was the sale part of a pre-arranged trading plan for CART insiders?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on November 21, 2024.

How many CART shares does Christopher Rogers beneficially own after the sale?

He beneficially owns 739,880 shares following the reported transactions.

Who signed the Form 4 filing for Christopher Rogers?

Signed by Nathan Cao, Attorney-in-Fact on 09/24/2025, per the Form 4 signature block.
Instacart, Inc.(Maplebear Inc.)

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Internet Retail
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United States
SAN FRANCISCO