Maplebear (CART) CEO Disposes 9,259 Shares via Pre-Arranged 10b5-1 Plan
Rhea-AI Filing Summary
Maplebear Inc. (CART) President and CEO Christopher Rogers reported a sale of common stock under a pre-established trading plan. The Form 4 shows a 09/22/2025 disposition of 9,259 shares at a weighted-average price of $42.3678, with individual trade prices ranging from $41.9150 to $42.86. After the reported sale, the filing states Mr. Rogers beneficially owns 739,880 shares directly. The sales were executed pursuant to a Rule 10b5-1 plan adopted on November 21, 2024, and the Form 4 was signed by an attorney-in-fact on 09/24/2025.
Positive
- Transaction disclosed promptly on Form 4 with date and execution details
- Sale executed under a Rule 10b5-1 plan, indicating pre-established trading parameters and an affirmative defense to insider trading claims
- Significant retained holding of 739,880 shares remains after the sale
Negative
- Insider sale by the CEO (9,259 shares) could be interpreted negatively by some investors despite being planned
- Price range disclosed shows sales at varying prices ($41.9150–$42.86), which may attract questions about timing and execution details
Insights
TL;DR: CEO executed a planned sale of 9,259 shares under a Rule 10b5-1 program; remaining direct stake is 739,880 shares.
The transaction is a routine insider disposition under a previously adopted Rule 10b5-1 plan, which provides an affirmative defense against insider trading allegations when properly executed. The sale size is modest relative to the retained holding of 739,880 shares, suggesting no immediate change to Mr. Rogers' equity stake or control. Investors should note the weighted-average sale price of $42.3678 and the disclosed price range of $41.9150 to $42.86, which document execution details without implying undisclosed corporate developments.
TL;DR: Insider sale was processed via a documented 10b5-1 plan adopted in 2024, indicating procedural compliance.
The filing includes the plan adoption date