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Maplebear (NASDAQ: CART) CFO sells and withholds shares

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Maplebear Inc. (CART) Chief Financial Officer Emily Reuter reported two transactions in Common Stock. On August 13, 2026, she sold 25,000 shares at a weighted average price of $50.0089 per share in multiple trades under a Rule 10b5-1 trading plan adopted on May 8, 2026. On August 15, 2026, 19,188 shares were withheld at $48.88 per share to satisfy tax withholding obligations upon vesting of restricted stock units. Post-transaction share holdings are not detailed in the data provided.

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Insights

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Insider Reuter Emily
Role CHIEF FINANCIAL OFFICER
Sold 25,000 shs ($1.25M)
Type Security Shares Price Value
Tax Withholding Common Stock F3 19,188 $48.88 $938K
Sale Common Stock F1, F2 25,000 $50.0089 $1.25M
Holdings After Transaction: Common Stock — 649,337 shares (Direct)
Footnotes (3)
  1. F1. The reported sales were effected pursuant to a Rule 10b5-1 trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), adopted on May 8, 2026.
  2. F2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.00 to $50.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
  3. F3. Represents shares withheld to satisfy tax withholding obligations upon the vesting of restricted stock units.
Shares sold 25,000 shares Common Stock sale by CFO on August 13, 2026
Sale price (weighted average) $50.0089 per share Weighted average sale price for 25,000 shares on August 13, 2026
Sale price range $50.00 to $50.08 per share Range of prices for multiple sale transactions on August 13, 2026
Shares withheld for taxes 19,188 shares Shares withheld on August 15, 2026 upon RSU vesting
Withholding valuation price $48.88 per share Value used for 19,188 shares withheld for tax obligations
Rule 10b5-1 trading plan regulatory
"The reported sales were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units financial
"tax withholding obligations upon the vesting of restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
tax withholding obligations financial
"Represents shares withheld to satisfy tax withholding obligations"

FAQ

What insider transactions did CART CFO Emily Reuter report in this Form 4?
CART CFO Emily Reuter reported two dispositions of Common Stock: an open-market sale of 25,000 shares on August 13, 2026, and 19,188 shares withheld on August 15, 2026 to cover tax obligations on RSU vesting.

How many Maplebear (CART) shares did the CFO sell and at what price?
The CFO sold 25,000 shares of Maplebear Common Stock at a weighted average price of $50.0089 per share. Footnotes state these were multiple trades with prices ranging from $50.00 to $50.08 executed on August 13, 2026.

Was the CART CFO’s August 2026 stock sale under a Rule 10b5-1 trading plan?
Yes. The filing states the reported sales were effected under a Rule 10b5-1 trading plan adopted on May 8, 2026, intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Why were 19,188 CART shares disposed of on August 15, 2026?
On August 15, 2026, 19,188 shares of CART Common Stock were withheld at $48.88 per share to satisfy tax withholding obligations arising from the vesting of restricted stock units held by the CFO.

Does the Form 4 disclose the CFO’s remaining CART share ownership after these transactions?
The transaction entries do not state a total number of shares held after the transactions. Reported fields for post-transaction holdings are blank, so remaining ownership amounts are not quantified in this data.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Reuter Emily
(Last)(First)(Middle)
C/O MAPLEBEAR INC.
50 BEALE STREET, SUITE 600
(Street)
SAN FRANCISCO CALIFORNIA 94105
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Maplebear Inc. [ CART ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CHIEF FINANCIAL OFFICER
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/13/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/13/2026S(1)25,000D$50.0089(2)668,525D
Common Stock08/15/2026F19,188(3)D$48.88649,337D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The reported sales were effected pursuant to a Rule 10b5-1 trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), adopted on May 8, 2026.
2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.00 to $50.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Represents shares withheld to satisfy tax withholding obligations upon the vesting of restricted stock units.
Remarks:
/s/ Bradley Libuit, Attorney-in-Fact08/17/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR