Maplebear Inc. (NASDAQ: CART) insider Simo sells 7,140 shares

Rhea-AI Filing Summary

Maplebear Inc. director Fidji Simo reported selling 7,140 shares of Common Stock on September 15, 2025, in two open-market transactions at weighted average prices of $47.0555 (range $46.4250–$47.4250) and $47.5752 (range $47.45–$47.73), pursuant to a Rule 10b5-1 trading plan adopted on November 20, 2024. Following these sales, she directly holds 573,807 shares of Common Stock and has forfeited 1,257,102 unvested restricted stock units in connection with her resignation as Chief Executive Officer and President.

Insights

Corporate Governance Expert

TL;DR: Resignation triggered forfeiture of 1,257,102 unvested RSUs and reported post-resignation insider stock sales under a 10b5-1 plan.

The filing documents a leadership change consequence: the Reporting Person resigned as CEO and President and forfeited 1,257,102 unvested restricted stock units. That forfeiture is explicitly stated and is a significant change to the executive's equity stake as reported. The Form 4 also records sales on 09/15/2025 executed under a Rule 10b5-1 trading plan adopted on November 20, 2024, with full price ranges disclosed in footnotes. These are factual corporate governance disclosures that materially alter the executive's equity position.

Securities Analyst

TL;DR: Small share disposals reported under a pre-established 10b5-1 plan; weighted average prices and ranges are disclosed.

The report shows two discrete dispositions totaling 7,140 shares sold on 09/15/2025, reported with weighted average prices and explicit per-trade ranges. The sales were effected pursuant to a Rule 10b5-1 plan adopted November 20, 2024, and the filer offers to provide detailed per-price sale breakdowns on request. The Form 4 provides clear transactional detail useful for securities monitoring and compliance review.

Insider Trade Summary

Net Seller: 7,140 shares

Net Sell 2 txns

Insider Simo Fidji

Role Director

Sold 7,140 shs ($338K)

Type	Security	Shares	Price	Value
Sale	Common Stock	3,739	$47.0555	$176K
Sale	Common Stock	3,401	$47.5752	$162K

Holdings After Transaction: Common Stock — 573,807 shares (Direct)

Footnotes (4)

1. F1. The reported sales were effected pursuant to a Rule 10b5-1 trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), adopted on November 20, 2024.
2. F2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.4250 to $47.4250 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. F3. Reflects the forfeiture of 1,257,102 unvested restricted stock units in connection with the Reporting Person's resignation as the Issuer's Chief Executive Officer and President.
4. F4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.45 to $47.73 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 7,140 shares First transaction price: $47.0555 per share Second transaction price: $47.5752 per share +4 more

7 metrics

Shares sold 7,140 shares Total Common Stock sold by director Fidji Simo on September 15, 2025

First transaction price $47.0555 per share Weighted average price; trades ranged from $46.4250 to $47.4250

Second transaction price $47.5752 per share Weighted average price; trades ranged from $47.45 to $47.73

Shares held after transaction 573,807 shares Direct Common Stock holdings following the reported sales

Unvested RSUs forfeited 1,257,102 units Restricted stock units forfeited upon resignation as CEO and President

Rule 10b5-1 plan adoption date November 20, 2024 Adoption date of trading plan governing the reported sales

Transaction date September 15, 2025 Date of open-market Common Stock sale transactions

Key Terms

Rule 10b5-1 trading plan, affirmative defense conditions of Rule 10b5-1(c), weighted average price, restricted stock units

4 terms

Rule 10b5-1 trading plan regulatory

"The reported sales were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

affirmative defense conditions of Rule 10b5-1(c) regulatory

"intended to satisfy the affirmative defense conditions of Rule 10b5-1(c)"

weighted average price financial

"The reported price is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

restricted stock units financial

"Reflects the forfeiture of 1,257,102 unvested restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 09/17/2025 - 04:26 PM Learn about SEC filing dates

FAQ

What did Maplebear (CART) director Fidji Simo report in this Form 4?

Fidji Simo reported two sales totaling 7,140 Maplebear shares. The transactions occurred on September 15, 2025, as open-market sales under a Rule 10b5-1 trading plan, and she remains a significant shareholder with 573,807 Common Stock shares held directly after these trades.

How many Maplebear (CART) shares did Fidji Simo sell, and at what prices?

Simo sold 7,140 Common Stock shares in two blocks. One block of 3,739 shares was at a weighted average price of $47.0555, and another 3,401 shares at $47.5752, with individual trade prices ranging between $46.4250 and $47.73 per share.

How many Maplebear (CART) shares does Fidji Simo hold after the transactions?

After the reported sales, Simo holds 573,807 Maplebear shares directly. This post-transaction holding reflects her remaining Common Stock position as a director of the company, as disclosed in the filing’s canonical holdings data.

Was Fidji Simo's Maplebear (CART) stock sale under a Rule 10b5-1 plan?

Yes, the sales were executed under a Rule 10b5-1 trading plan. The plan, intended to satisfy Rule 10b5-1(c) affirmative defense conditions, was adopted on November 20, 2024, and governed the September 15, 2025 stock sale transactions.

What restricted stock units did Fidji Simo forfeit at Maplebear (CART)?

Simo forfeited 1,257,102 unvested restricted stock units. The forfeiture occurred in connection with her resignation as Maplebear’s Chief Executive Officer and President, reducing her potential future equity-based compensation from these RSU awards.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Simo Fidji

(Last) (First) (Middle)

C/O MAPLEBEAR INC.

50 BEALE STREET, SUITE 600

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Maplebear Inc. [ CART ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/15/2025		S(1)		3,739	D	$47.0555(2)	577,208(3)	D
Common Stock	09/15/2025		S(1)		3,401	D	$47.5752(4)	573,807	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reported sales were effected pursuant to a Rule 10b5-1 trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), adopted on November 20, 2024.

2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.4250 to $47.4250 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. Reflects the forfeiture of 1,257,102 unvested restricted stock units in connection with the Reporting Person's resignation as the Issuer's Chief Executive Officer and President.

4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.45 to $47.73 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Nathan Cao, Attorney-in-Fact	09/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.