[Form 4] Maplebear Inc. Insider Trading Activity

Rhea-AI Filing Summary

Maplebear Inc. (CART) CEO & President Fidji Simo filed a Form 4 reporting the sale of 14,233 common shares on 14 Jul 2025 at a weighted-average price of $47.8569, generating roughly $0.68 million in gross proceeds. The trade was executed under a Rule 10b5-1 plan adopted 20 Nov 2024, signalling pre-planned diversification rather than reactive selling. Following the transaction, Simo still owns 2,032,005 shares, so her direct stake declined by only about 0.7%. No derivative securities were involved in the filing.

Given the modest size of the sale and continued large holding, the event is viewed as routine with limited impact on Maplebear’s insider-ownership profile.

Positive

• Sale executed under a Rule 10b5-1 plan, demonstrating adherence to best-practice trading safeguards and reducing concerns over opportunistic timing.
• CEO retains 2,032,005 shares, preserving significant insider alignment with shareholder interests.

Negative

• Insider sale by the CEO can still be interpreted as a modest confidence signal despite representing only ~0.7% of her holdings.

Insights

Securities Analyst

TL;DR: Small, pre-planned CEO share sale; minimal ownership change; neutral market impact.

The 14,233-share disposal equals roughly 0.7% of Simo’s direct holdings and less than 0.03% of shares outstanding. Execution under a 10b5-1 plan adopted months earlier reduces concerns about adverse timing. Post-sale ownership of 2.0 million shares maintains strong alignment with shareholders. Given size and context, I assess the filing as immaterial to CART’s valuation and expect limited trading reaction.

Corporate Governance Expert

TL;DR: Governance-friendly disclosure; 10b5-1 plan mitigates insider-selling risk perception.

The company appropriately discloses a Rule 10b5-1 transaction, aligning with new SEC requirements for affirmative-defense eligibility. Continued substantial ownership (≈2 M shares) supports long-term incentive alignment. While any CEO sale can raise eyebrows, the structured plan and small percentage reduce negative optics. Overall governance impact is neutral-to-slightly-positive.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Simo Fidji

(Last) (First) (Middle)

C/O MAPLEBEAR INC.

50 BEALE STREET, SUITE 600

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Maplebear Inc. [ CART ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	PRESIDENT AND CEO

3. Date of Earliest Transaction (Month/Day/Year)
07/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/14/2025		S(1)		14,233	D	$47.8569(2)	2,032,005	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reported sales were effected pursuant to a Rule 10b5-1 trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), adopted on November 20, 2024.

2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.63 to $48.09 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Bradley Libuit, Attorney-in-Fact	07/15/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Maplebear (CART) shares did CEO Fidji Simo sell?

She sold 14,233 common shares.

At what price were the CART shares sold?

The weighted-average sale price was $47.8569 per share, with individual trades between $47.63 and $48.09.

What is CEO Fidji Simo's remaining ownership after this transaction?

She now directly owns 2,032,005 Maplebear shares.

Was the transaction made under a pre-arranged plan?

Yes, it was executed under a Rule 10b5-1 plan adopted on 20 Nov 2024.

Does the Form 4 report any derivative security activity?

No, no derivative securities were acquired or disposed of in this filing.

When did the share sale occur?

The transaction date was 14 July 2025.